03/26/2021
Have you ever heard that Apple isn't a tech company, they're a marketing company? Through inventiveness in their product development and marketing, Apple creates products and stories behind those products for consumers to enjoy.
So, if it's so vital, why is it that 50% of startups only spend 2 hours or less on marketing per week?
First off, startups are usually a small team (even a team of one or two) that may not even have a dedicated marketing team. They're overloaded. They're working 80-hour weeks. They just don't have the time.
But if you can't find the time, you need to find the right partner to make marketing work for you.
When you find an agency that fits your needs and you have a solid strategic plan, take your hands off the wheel. Let your team guide the ship. We're not telling you to abandon the co-creative, collaborative process; it's vital! We're just urging you to avoid pixel-pushing over your team's shoulders.
But make sure you're not partnering with just any marketing agency. Make sure the team knows Growth Marketing like the back of their hand.
Curious on what that looks like? Pick our brains: bit.ly/38SBCKX