25/09/2018
With wistfulness and understanding, we share the news that Amy Butler's upcoming collection this fall with Free Spirit will be her last. For Amy to leave the world of fabric design--where she's been a giant for more than a decade--is big. Very big. (Why, we know a fabric shop in New Mexico that has an Amy Butler room, where her logo adorns the floor and the majority of the shelves are filled with her fabric!) Her departure will free her to follow her heart and develop Blossom Magazine and other amazing projects.
We understand because we know the strong push/pull that assails us in this creative industry. We are wistful because Amy and David Butler graced the cover of the very first edition of Generation Q Magazine. We still remember how kind they were about sharing themselves with us in that interview--boy, were we nervous!--and congratulating us on the birth of our magazine.
So we now congratulate Amy on an amazing career as a fabric designer, and wish her the very best for the next creative chapter!
Truly a free spirit! Thank you for all you have shared with so many .... especially us! 💕
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I have been excited to share this message and at the same time I’ve been extremely nervous.
As my creative family, I love getting to be a part of your life. In the spirit of change and growth, it’s important I share my next steps with you. I've been in the process of leaving the quilting industry over the past 18 months, and in October my last collection, Natural Beauty, will release. This has been a tough decision for me. It’s been hard to imagine how I could say goodbye to so many people who have allowed me to share in their lives and who have made mine unforgettable. I’ve had to grapple with letting go of not designing fabric ( an eternal love for me! ) and dealing with my fears of taking new risks. I know I have to listen to my heart even if what it tells me looks nothing like what I am doing now. The changes I’ve experienced over the past 4 years have prepared me for this moment. This shift has been one of the hardest. I’m not sure if I put too much weight on the financial security of not making changes because I wasn’t dealing with old fears about prosperity, or if I put too much weight in identifying with being a successful artist and maybe that that couldn’t happen in a new way. Trusting my heart and knowing that I can figure this out by crafting my new dream and taking actions from that space, has pulled me forward. My passion will not let me do otherwise… all of this has helped me deal with the fear and that’s why I’m on the other side of my decision excited about what’s next! I don’t know how it’s all going to play out.. but it’s working out. The trajectory with Blossom magazine has been stunning.. a heart’s calling. It makes me deeply happy to be a creator and allow this form of self expression come through me the way that it has. I have so much gratitude for all that I’ve experienced and look ahead with wild enthusiasm for what’s coming for all of us.Thank you for embracing my new chapter that will allow me to share more of my full self. I would not have this opportunity without you and the incredible quilting industry. I love you dearly. XO Amy