We_CAN

24/03/2026

As Central and Eastern European countries enter a busy election period this spring, the role of artificial intelligence in political campaigning is coming increasingly into focus.

From Slovenia to Hungary and Bulgaria, digital tools are shaping how political messages are created, distributed, and received. Alongside legitimate uses, concerns are also growing around the spread of AI-generated content and its potential impact on public discourse.

In our latest article, we look at emerging risks related to generated media and disinformation and the role of platforms in amplifying political content.

Read the full article below:

https://wecan.net/how-ai-influences-upcoming-cee-elections/

17/11/2025

💡 The Political Environment of CEE Media Markets in 2024 - What’s Shaping the Landscape?

Our latest analysis dives into the major political forces that influenced media markets across Central & Eastern Europe in 2024 - and the shifts are significant.

Here are some of the standout take-aways:

📌 Poland saw its most dramatic political turn: after the opposition’s victory in 2023, public broadcasters were reorganised, leading to more pluralistic voices - even critical ones - appearing on formerly state-dominated channels.

📌 Hungary remained politically stable, but media consolidation continued: the state acquired Vodafone, raising debate about the role of political actors in telecom and media.

📌 In Romania, 2024 brought four rounds of elections, intense political advertising, and increased polarization - fueling worries about media financing transparency.

Bottom line: The CEE media landscape continues to be deeply shaped by political dynamics. From democratic resets to regulatory overhauls, these shifts are redefining how media operates - and how audiences experience it.

👉 Read the full article here to explore how each country is navigating these political waters:

In the past year, political dynamics across Central and Eastern Europe continued to shape media markets, revealing persistent tensions between political influence, legislative reforms, and media independence. Larger markets like Poland, Hungary and Romania experienced the most visible shifts, while....

11/11/2025

💡 The Economic Environment of CEE Media Markets in 2024 – What’s Driving the Change?

How have macro-economic forces shaped media investment across Central & Eastern Europe in 2024? Our economic and upcoming political summaries are created to provide a wider context for CEE media market performances:
📌 Many markets saw nominal growth in ad spending thanks to inflation and rising media costs.
📌 The region’s economies showed resilience despite headwinds: inflation remained elevated, currency movements mattered, and investor sentiment played a role.
📌 Meanwhile, structural factors such as EU recovery funding, digital transformation, and the interplay of global & local media players added complexity to the picture.

👉 Dive into the article for more details:

In 2024, Central and Eastern European media markets navigated a mix of stabilization and structural challenges, shaped by inflationary pressure, uneven growth and shifting consumer behaviour. While most economies avoided deep stagnation, growth remained modest, and advertisers across the region soug...

03/11/2025

🚀 Social Media in the CEE Media Markets

In 2024, social media further strengthened its role as a foundation of advertising strategy in Central and Eastern Europe. Platforms like TikTok, Instagram, YouTube and Facebook/Meta continue to dominate brand-awareness and performance-marketing campaigns.

🎬 Short-form video formats (via TikTok clips, Instagram Reels, YouTube Shorts) emerged as the fastest-growing drivers.

📱 A significant “mobile-first” shift also took place: advertisers increasingly design content for stories, reels on mobile devices.

👥 Influencer marketing is no longer “just nice to have”; it’s become standard.

👉 Read more here:

In 2024, social media consolidated its role as a cornerstone of advertising strategies across Central and Eastern Europe. Platforms such as TikTok, Instagram, YouTube, and Meta (Facebook) continued to dominate, becoming indispensable for both brand awareness and performance marketing. | wecan

14/10/2025

Discover how media investments evolved across Central and Eastern Europe in 2024: from digital’s continued rise to TV’s regional resilience and the dynamic growth of smaller markets!

Total ad spending in CEE reached €12.67 billion, up 13% vs. 2023, though much of that is driven by inflation and rising media costs. Digital ads led the charge, hitting €7.23 billion and making up 57% of the total market.

👉 Read the full summary here: https://weknow.wecan.net/cee-regional-advertising-spending-in-2024

15/09/2025

The annual overview of CEE media markets is OUT NOW! 📢📢📢

Explore last year’s developments in Central and Eastern European advertising: discover country-by-country ad spend data, consumer behaviour insights, and in-depth analyses of the economic and political context shaping market changes on our content platform:

👉 https://weknow.wecan.net/

A big thank you to our partners for sharing their data and expertise, helping us bring together such a comprehensive picture of the CEE advertising landscape! 🙏

21/07/2025

🤖 AI is transforming video production - check out in our latest article which tools are the most prominent and how CEE advertising agencies can benefit from this progress 🚀

Read the article below 👉

AI is transforming every segment of the advertising industry, and video production is no exception. As Tamás Hutlassa, Head of Café Communications' film division explained in an

12/05/2025

On May 8th, we gathered in Zagreb at the historic Croatian Writers' Association for our annual Meeting. With over 20 attendees from across the region, we spent the day sharing insights, exchanging ideas, and strengthening the ties within our independent agency network.

This year, we were also excited to welcome new members to our network: Argent Group and Noble Graphics, adding fresh perspectives and new energy to our growing community.

From agency presentations to interactive workshops, the day was filled with collaboration, creativity, and plenty of smiles.

A huge thank you to Ascanius Media Croatia who hosted us and helped make this event such a success.

📸 Check out some moments from the day below!

28/04/2025

🌍 We’re proud to welcome Direct Media Montenegro to the we_can network!
As the leading media agency in Montenegro with over 23 years of experience, they bring expertise, strong local knowledge, and a results-driven mindset to our network.
Learn more about their story and why we’re excited to have them with us! 👉

We’re excited to welcome a new partner into the we_can network – Direct Media Montenegro, the leading media agency in its market. With over 23 years of experience and a 41% agency market share, Direct Media Montenegro brings deep local

14/04/2025

Big congrats to our Hungarian partner Café Communications for this amazing achievement! Looking forward to Cannes 🚀

Óriási gratula Mazzag Dórinak és az ex-cafés Krč Viktornak, akik a Cannes Young Lions hazai előválogatóján média kategóriában hatalmas győzelmet arattak, így nemsokára Cannes-ban képviselhetik Magyarországot! Hajrá-hajrá, to infinity and beyond!