KSchachinger Consulting

15/08/2025

💥
Every week we do a podcast and cover between 35 and 45 stories.

It's called Webcology and it is on all your major streaming channels including TuneIn.

Since we cover so many topics, we often run across stories that are just kind of gross, but you still have to cover them.

This has to be one of the worst we have covered in a long time. I've also seen it get no press and I think people need to know about it.

This involves Meta and chatbots that flirted and talked romantically and even s💥xually to children between 13-18.

The evidence is in a leaked document that Meta confirmed was real.

And this wasn't an accident.
And it wasn't a chatbot gone awry.

Just read... just know you'll probably need to shower afterwards.

💥🔗 Story Link
https://techcrunch.com/2025/08/14/leaked-meta-ai-rules-show-chatbots-were-allowed-to-have-romantic-chats-with-kids/

14/08/2025

🚨

So over the last 6 months I've been auditing websites, as I normally do.

One of the things I always check for is keyword stuffed alt txt for images.

Google has a secret devaluation for this practice when it's egregious.

[We can talk about that, and how I know this, another time though.]

So I started seeing what looks like keyword stuffed alt txt but it isn't, I'm pretty sure it is AI generated alt txt.

When I first saw the features and tools about writing alt txt I thought well it probably can't be that bad. I haven't had the chance to look at them, but probably better than an empty all tag when an alt tag needs content.

I was very, very, very wrong.

First, I urge everybody who's involved in the creation of all txts to go read how they're supposed to be written at a site called https://webaim.org

They have very good simple examples on how the text should be written and are considered one of the gold standards for explaining WCAG requirements.

So when someone is using a screen reader they do not need you to write every detail about the photo in there.

[Also never call it a photo or image it's just redundant.]

So here's a picture I took of my own kitty, Lil Girl*, what I'm seeing in the alt txt when AI writes it is something like this...

"A multicat with stripes on the forehead and gold eyes, pink collar, emerging their face through a circle brown paper, some of it crinkled and some of it not."

This is not good.

If there anyone who thinks that's a good alt text and is using an AI writer that writes like this, turn on a screen reader most computers have a basic one nowadays, and listen to your page.

It will be painful.

Now writing alt txt is an art not a science.
It also depends on the content on the page.

But generally you would write something like this...

"Bengal cat in brown packing paper"

or

"Cat playing in brown paper"

Remember the person using a screen reader gets alt text for every image on the page except for the ones that are decorative.

Imagine getting the first version 10 times, 20 times, 30 times on a page.

It would be brutal.

So please make sure that your AI writer is not creating text like the first one, and if it is, sad to say hire someone to go through and cut it down.

If you think you're just playing to a small market? You are definitely not.

Accessibility users account for hundreds of billions of dollars a year.

Don't make them hate you by 66 them all txts like the one above.

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* Lil Girl passed away from cancer a few years ago.... she was one of the best cats :)

01/07/2025

It is my birthday month, and the one thing I really need for it to be a good one is some work and some work that starts, or at least is secured, this week.

How can I help you?
🟥 I specialize in Core Update recoveries. Google is rolling one out right now.
🟥 I also do Site Health Audits, so you never have to worry about a Google Update next time.
🟥 I can make sure your site is technically sound/ie, readable by Large Language Models (AI).
🟥 I can check your site to make sure you are safe from lawsuits for Accessibility issues.
🟥 And I can help you level up your SEO knowledge with one-on-one time with me (8 sessions/1 hour each/$995)

I also do White Label Work and offer consulting hours if you just want to walk through a tough issue..

And because it is my birthday month, I am offering a 10% discount if you secure your audit or SEO work this week, you can use those hours or audits any time this year.
Just message me if interested!

30/06/2025

💥 July 4th ! Plus it's my birthday this month, so offering a double birthday special💥

Reminder: SEO is what powers your visibility — not just in Google Search,' but in the AI search results from Google and Bing too. So let's get you visible!

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Current Offer:
💥10% off for Independence Day if secured this week. (You can use the hours anytime in 2025.)

Outside the day-to-day SEO work, here’s what’s available:

💥 LLM (AI) Technical Review
Can AI crawlers access and understand your site? Many sites unintentionally block or confuse AI systems. This review identifies where your site may be standing in its own way.

(Starting at $1,750 for small to midsized sites)

💥 SEO Site Health Reviews
Google’s Fall updates are coming. Is your site vulnerable to traffic loss? Sites can lose 50%–90% of their organic traffic overnight during an update —and it can take months to recover. A proactive audit now can prevent pain later.

(Starting at $2,750 for small to medium sites. Sites under 250 pages or over 10k contact me for initial pricing)

💥 SEO Growth & Strategy Review
Is your site leaving traffic on the table due to overlooked SEO issues? This review surfaces opportunities and gives you a clear path to improved visibility.
Includes real search query analysis.

(Starting at $2,250 for small to midsized sites)

*(Requires Google Search Console access).

💥 Google Organic Traffic Recovery
15 years of forensic SEO auditing—specializing in diagnosing and recovering traffic loss caused by technical issues, algorithm updates, or penalties.

(Recovery = 100%+ of lost traffic)

💥 WCAG Accessibility Review
20 years experience auditing websites for accessibility compliance.
This includes both code and manual checks (not device-based).

(Investment: $175 per individual page, or request a custom retainer feer for full-site audits.)

💥 Training
SEO training tailored to your team’s needs. Covers fundamentals, updates, and the impact of AI. Equip your team with a lasting competitive edge.

(Contact for rates)

💥 General SEO Consulting
Use this time however you need—strategy, audits, hiring support, or ongoing advisement.

(Starting at $1.5K (5-hour minimum).)

💥 Real Keyword / Query Review
What are people actually searching to find your site—and how is that traffic performing? Spot keyword cannibalization, missed opportunities, and get insights from your own data.*

(Starting at $1,200 for small to midsized sites)

(*Requires Google Search Console access.)

💥 SEO Knowledge Level Up
5 open spots for 1-on-1 coaching: 8 sessions (60 mins each) for $995.

This is a chance to do a deep dive into your SEO knowledge with hands-on guidance.

💥 More...
Also available for custom SEO help or white label projects.

Interested?
Just DM me or comment below to get started — or lock in your discount for use later this year.

27/06/2025

💥 + Visibility Reviews. Get your site ready for the fall & holiday seasons.

I review your site and give you actionable recommendations to increase your visibility in Search and LLMs increasing your visibility, traffic, and revenue.

Get one now while they can do the most good - Message me / 15 years auditing experience.

Offering 10% off to any audit secured this next week with a payment. You can use the audit anytime this year.

I work with all sizes of business from small to Fortune 100.

SEO Consultant 👇
💥 https://linkedin.com/in/kschachinger-seo

I also offer straight consulting hours reach out for pricing.

HAPPY TO WHITE LABEL!

16/06/2025

💥 Is Your Website Leaving Traffic (and Revenue) on the Table?
Here are 3 critical reviews I offer to help you stay competitive in search and protected from costly surprises:

[Summer Special: 10% off if booked this week.
No site too small or too large. I have worked with them all.]
___

✅ SEO Site Health Review
I’ll audit your site for technical issues that could be holding you back in Google Search or leaving you vulnerable to future algorithm updates. For small businesses, this can often be written off as a business expense (once per year).

✅ AI Discoverability Review
AI-driven search is here. Is your site set up to be indexed and surfaced by platforms like ChatGPT, Google Gemini, Perplexity AI, and CoPilot? I’ll review your site’s AI-readiness and provide actionable improvements.

✅ Accessibility Review (WCAG 2.1 AA Standard)
Lawsuits over digital accessibility are on the rise. I’ll check your site for ADA/WCAG compliance to help you reduce legal risk and improve usability.
This includes both page-level and site-wide insights. You can even review your changes at the page level.

✅ How Are People Actually Finding You Online?
I offer a Search Behavior Review that uncovers the real terms your audience is using to land on your site, straight from your own data.

Here’s what this can help you do:
✅ Identify content gaps
✅ Spot pages that need improvement
✅ Identify cannibalization issues
✅ Refine your ad targeting based on actual user intent

This review is powered by your Google Search Console data, so you’ll get insights grounded in what’s already working (or not).

If you’re creating content or running ads without knowing what’s bringing people in… you’re flying blind.

Let me help you make your site faster, safer, smarter -- and future-proof.
☎️ Just message me or connect here.

08/05/2025

💥 Are you a site owner?
Want the query terms people REALLY used to find our website in the past 30 days to X months (up to 16 depending on the data)?

Your OWN keyword data, not a guess by a tool company?

You can also use this data to help you better target your Google Ads.

And I will even break down your keywords/queries by brand terms and device.

✅ Just allow me Google Search Console access* and a small fee (between $250-$1250** up to 1M terms), and I will send you a complete report.

✅ Message me to set it up, and you will receive the report within 7 days.

[NOTE: If you hire me to audit your site, I provide this data to all audit clients as a bonus at no cost.]

___
* Must have Google Search Console
** Investment cost based on the site traffic

09/04/2025

💥
I think I have been saying this for 2+ years now.
Exactly this.

[I do suggest if you have been using straight AI content, you hire an SEO to help you audit that content and then get humans to rewrite it.]

Now the QRG is not about ranking signals, but it mirrors what Google wants in a website and in this case, AI content is low quality. The lowest quality in fact and you can be sure they are looking for that in the algorithms.

"Google is directing its quality raters to watch out for pages with main content created with automated or generative AI tools - and rate them as lowest quality, according to Google’s Senior Search Analyst and Search Relations team lead John Mueller, speaking at Search Central Live in Madrid."

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💥 🔗 https://searchengineland.com/google-quality-raters-content-ai-generated-454161?

Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater guidelines update.

10/02/2025

10/02/2025

You don't threaten friends. Everyone should listen to this. It's Prime Minister Trudeau reminding us of all the things I've done to help us.

33.3K likes, 3212 comments. “ 🇨🇦 ”