WE ARE Pi

01/05/2023

(3/3) The x NFTee blurred the lines between luxury fashion and technology. The T-shirt is connected to an AR filter that brings the NFT artwork to life.

01/05/2023

(2/3) We merged tech and fashion to redefine ownership in the fashion world. The NFT(EE)is not only a playful and desirable fashion item, but a statement of support for digital artists and designers.

20/04/2023

(3/3) Our furry friends are what they eat, meaning we need to feed them real, healthy food. 🐶

20/04/2023

(1/3) They Are What They Eat, featuring “pets”, ditching the fake stuff for the real deal. 🐾 We teamed up with to bring pets the food they deserve. 🐱

17/04/2023

(3/3) 'Me, Myself and I' defied the norms of the optical industry by breaking down barriers that limit our choices. Why restrict yourself to a single frame? 👓

17/04/2023

(1/3) to the Me, Myself and I campaign with , when we redefined the way people think about their eyewear. Encouraging us to look at different aspects of ourselves, to be whoever we want to be.

02/03/2023

(2/3) 🍎 ‘A Force of Nature’ supports the brand’s Gold Apple, Red Berry and new low calorie Ultra Dark Fruit Cider by dramatising the intense process its fruit ingredients go through.💦

14/02/2023

(3/3) 🥊 'How We Do' empowers young people to overcome their inhibitions in sport, by putting self-expression at the heart of it. First episode online now!

14/01/2022

“Clothing tends to lose value over time, but WS.NL has subverted this by bringing fashion into the crypto realm.” Exploring the future of fashion with Winkelstraat.nl

A Dutch e-commerce brand has created the first wearable NFT to challenge luxury fashion norms

07/01/2022

"Just when you thought there were no more NFTwists, Dutch retailer Winkelstraat.nl dropped a new spin.” #1 Ad Age NFT Brand for creating the first NFTee wearable in the real world.

Ad Age's take on some of the hottest NFTs from brands and others leaning into the non-fungible token craze.

16/11/2021

Founder & CEO Alex Bennett-Grant talked to Adweek about our new BBC docu-series 'Outsiders', and the new wave of trailblazers changing the way we see the outdoors.

Grassroots groups are leading the push for representation that moves beyond 'a white man conquering a mountain.'

08/11/2021

Celebrating the beauty of perspective with IDFA

We Are Pi used tech to create trailer for Independent Documentary Festival Amsterdam