Guide Social

06/08/2021

Video Business Hack to Transform Your Week
1. Make a list of everything in your video business (do you think of it as a business?) that matters (shopping for gear, improving craft, getting clients, etc)
2. Rank those things based on their importance to you growing your video operation.
3. Look at all time you have in your calendar Monday through Friday to work.
4. Schedule accordingly based on importance to growing your business
5. Don't get distracted, focus, and take short breaks every half an hour
Then watch magic happen.

06/08/2021

First Party Cookies?
Third Party Cookies?
Cookies are everywhere. In this video Matt explains the types of cookies, what they are, what they do and how they affect marketing.

First Party Cookies?Third Party Cookies? Cookies are everywhere. In this video I explain the types of cookies, what they are, what they do and how they affec...

06/08/2021

Have you ever run a Facebook ad and had a super high click-through rate but nobody was buying from you?

There's a very good reason that is happening and it's one of the biggest mistakes beginning and even intermediate Facebook advertisers make. It probably has nothing to do with your product. Usually, it comes down to 3 major issues.

In this video I take you through the biggest Facebook Ads mistakes that 95% of marketers make and show you how to avoid them!

Have you ever run a Facebook ad and had a super high click-through rate but nobody was buying from you?There's a very good reason that is happening and it's ...

05/08/2021

The Missing Ingredient in Every Product Video I See!
Some of this advice is counter to what you normally hear, but as always, I want you to win! And to do that, you need the truth :) Start implementing these tips and watch your sales soar.

Some of this advice is counter to what you normally hear, but as always, I want you to win! And to do that, you need the truth :) Start implementing these ti...

05/08/2021

What Social Media Platforms Should I Be On? (The Answer Will Surprise You!)
Do you need a pep talk about where to put your efforts in social media? Don't make the same mistake everyone else makes!!

Do you need a pep talk about where to put your efforts in social media? Don't make the same mistake everyone else makes!! 👉 Grab My Free Cheat Sheet on How ...

05/08/2021

I don't believe in "selling out." I never have.

Why should we demonize those who choose to use their art to enter the marketplace?

What is the purpose of art without an audience? Doesn't the audience live inside the marketplace?

Unless you believe that, truly, your art is only there to serve you and a very small subset of humans on this planet, I suggest throwing away the term "selling out" and start making the world a better place.

04/08/2021

You may you think you sell video. But you don't.

You sell money.

When companies come to you or you go to them and they express interest in buying your video services - it's not video they are after.

It's what video will do for them.

Focus on the outcome and sell a lot more video. It's that simple.

04/08/2021

iOS14 just means you need to be a better marketer and stop relying on traffic to win at your e-commerce ads! Here's my lockdown strategy to crush it with ANY type of ads. And it has almost nothing to do with ads!

Everyone is shaking in their boots about iOS14 - I am NOT! It just means you need to be a better marketer and stop relying on traffic to win at your e-commer...

03/08/2021

6 PROVEN Ways to Win in a Competitive Market
What if you were a magnet to anyone that could ever buy from you?
What would that do for your business and your life?
Here are 6 Rules of the Road that EVERY business owner can follow to become an irresistible money magnet in their market!

What if you were a magnet to anyone that could ever buy from you?What would that do for your business and your life?Here are 6 Rules of the Road that EVERY b...

03/08/2021

How to Pinpoint Your Ideal Target Customer (My Unique System Explained!)
Before you do any marketing whatsoever you MUST do this exercise! There is nothing more important than drilling down on your unique customer avatar. In this video I show you my proprietary system for creating this persona!

Before you do any marketing whatsoever you MUST do this exercise! There is nothing more important than drilling down on your unique customer avatar. In this ...

03/08/2021

How to Design the Perfect Offer For Your Business (This Could Make You a TON of Money)
There is a big difference between what you sell, and how you sell it. Unfortunately, most people don't get it! So I'm going to break it down so you can start putting a rocket on your sales.

There is a big difference between what you sell, and how you sell it. Unfortunately, most people don't get it! So I'm going to break it down so you can start...

02/08/2021

I Deleted Clubhouse and You Should Too...
Chasing the hot new platform is never really a GREAT idea and in Clubhouse's case... it's even worse.

Chasing the hot new platform is never really a GREAT idea and in Clubhouse's case... it's even worse. 👉 Grab My Free Cheat Sheet on How to Use Video to Stea...