CEK & Partners

21/04/2025

Are you falling short in your use of customer case studies? According to the Content Marketing Institute, 73% of B2B buyers find case studies to be the most influential type of content when making a purchasing decision. Here are 5 reasons to start using them to close more deals and drive business growth!

Start using case studies to close more deals and drive business growth.How many reviews did you read on the retailer’s website you were browsing before making your last purchase, whether for a new pair of running shoes, a golf bag or a book? Customer reviews are powerful—and do indeed positively...

01/04/2025

Many brands feel compelled to create a lot content, but producing quality content is often more effective. As you seek to develop content, here are 5 pitfalls to avoid. Creating content is hard. It's why we're here to help!

The most common downfall of potentially great content is when brands do not plan for the right resources to support their content creation.

14/11/2024

It makes my heart sing to hear how the team at C.E.K. & Partners helps our clients make better strategic decisions. Even better is knowing the insights gleaned from our custom designed research studies are positively impacting the brands they manage!

22/10/2024

The leading organizations setting the standards, WBENC and the SBA, have certified us as a woman-owned small business, again! We're proud of maintaining these designations distinguishing us from other agencies in the Southeast and around the country.

26/09/2024

Wish I was in NYC today to see the Times Square NASDAQ tower in person! Excited for my first "appearance" on it as a graduate of their Milestone Circles program.

10/09/2024

70% of B2B marketers are challenged with finding a partner with content development expertise. What are you waiting for? Let's talk.

14/08/2024

We know from experience that marketing research helps leaders make more confident decisions – decisions that eliminate risk, drive revenue and improve customer satisfaction. Here's a look at how marketing research helps our clients with strategic decision making.

14/05/2024

Come join me next week at the event hosted by Nasdaq! We'll dive into how marketing research can help inform strategic decisions that transform brands.

Sign up using this link:
https://www.eventbrite.com/e/market-research-beyond-the-basics-tickets-886227078047?aff=CK

14/05/2024

A well-articulated value proposition holds the power to make a remarkable impact on your people and your top line revenue. Yet, B2B brands continue to make this one big mistake.

What's the biggest mistake brands make with their value proposition? A well-articulated one holds the power to make a remarkable impact.

27/03/2024

Are you making important business decisions using your gut or stakeholder opinions? Here are 5 ways marketing research can better inform your strategic decisions.

As a woman-owned marketing research agency in Atlanta, our clients rely on us to custom design marketing research studies. This includes qualitative approaches, such as in-depth interviews and focus groups, and quantitative techniques, such as online surveys that produce statistically reliable insig...

13/03/2024

Quality data & insights requires asking the right people the right questions. Here's 5 reasons why screening questions matter.

We design and conduct marketing research studies for a range of companies from Fortune 1,000 companies to government agencies. When collecting data and insights, whether for a quantitative online survey (such as a brand tracking study, an annual customer satisfaction survey or an NPS study) or for a...

21/02/2024

Why should you want to tap into the power of a small marketing research or content marketing firm that is also a certified women-owned small business?

Read the seven reasons here and get ready to leverage small in a big way!

There’s a trend gaining traction in which bigger B2B and B2C companies are turning to smaller agencies, whether specialized marketing research firms, branding agencies or content marketing companies, for support and help with achieving their goals. What this underscores is that quality and experti...