Counterweight Creative

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Counterweight Creative We help visionaries refine their message, build their tribe & change the world w/ podcast strategy &

Counterweight Creative is a podcast production, consulting, and management company focused on building relationships and telling stories through sound. We’re also big believers in having a little (ok, actually a lot of) fun along the way, and insist on working exclusively with others who share this ethos. We believe that what audiences want is authentic, real connection with the people and brands

they interact and do business with, and that storytelling is the best way to achieve this. So drop the pretense, cut the special effects and over the top production. Open up your brand’s heart and soul to your clients and customers, and reap the rewards of true, real connection.

You’re Not in the Business of Mass MarketingRead the full article: Don’t Aim for Viral▸ https://lttr.ai/awzB
22/12/2020

You’re Not in the Business of Mass Marketing

Read the full article: Don’t Aim for Viral
▸ https://lttr.ai/awzB

We all reach a point at which our only hope of continuing onward toward our goals is to do the hard work of admitting th...
23/11/2020

We all reach a point at which our only hope of continuing onward toward our goals is to do the hard work of admitting that in our current iterations, no, we are not enough.

Read more 👉 https://lttr.ai/Ziyb

Choosing to settle for creating work that’s less than the work you’re truly capable of creating — just because someone e...
20/11/2020

Choosing to settle for creating work that’s less than the work you’re truly capable of creating — just because someone else got away with it — is a poor assessment of the odds.

Read more 👉 https://lttr.ai/ZcEV

"Remarkable" is not just something sprinkled on top of an otherwise complete product.Read the full article: Creating Rem...
19/11/2020

"Remarkable" is not just something sprinkled on top of an otherwise complete product.

Read the full article: Creating Remarkable Work
▸ https://lttr.ai/ZZAl

When we share our work, we risk being sneered at, looked down on, and called out for our perceived audacity.Read more 👉 ...
18/11/2020

When we share our work, we risk being sneered at, looked down on, and called out for our perceived audacity.

Read more 👉 https://lttr.ai/ZV9Z

You’re challenge as a creator, someone striving to make a living by making a difference through their work, is to find t...
17/11/2020

You’re challenge as a creator, someone striving to make a living by making a difference through their work, is to find the balance between creating something that is good enough to achieve the result you were shooting for when you set out, and getting it out the door.

Read more 👉 https://lttr.ai/ZS0o

Instead of competing against everyone else in the world who does the same thing you do, you can choose to narrow your fo...
16/11/2020

Instead of competing against everyone else in the world who does the same thing you do, you can choose to narrow your focus on who you serve, and thus thin out your competition.

Read more 👉 https://lttr.ai/ZPya

If your dream is to make a living podcasting, you have a pretty good chance of doing that if you put the work in. But......
14/11/2020

If your dream is to make a living podcasting, you have a pretty good chance of doing that if you put the work in. But...

Read the full article: Belief Is Not Enough to Succeed
▸ https://lttr.ai/ZLZ1

If the goal of your marketing is building a relationship, then clearly the metrics you keep track of should be designed ...
13/11/2020

If the goal of your marketing is building a relationship, then clearly the metrics you keep track of should be designed to track the progress of that relationship.

Read the full article: The Real Metrics of Effective Marketing
▸ https://lttr.ai/ZI3Q

If you can show up generously, again and again, see your audience, listen to them, and continually help them level up, o...
12/11/2020

If you can show up generously, again and again, see your audience, listen to them, and continually help them level up, one step at a time, you’ll build raving fans who will be with you for life.

Read more 👉 https://lttr.ai/ZEyF

If learning how to market your work meant the difference between creating in obscurity and being known as the authority ...
11/11/2020

If learning how to market your work meant the difference between creating in obscurity and being known as the authority in your field, what would that be worth to you? https://lttr.ai/ZBjD

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