18/10/2024
感謝Jimmy總監引薦參與本次
由 #桔禾創意 所規劃的案子
TAIWAN BEER 台灣金牌啤酒 500ML I
統一超商 7000店慶紀念罐
罐身正面設計保留了經典的金牌台灣啤酒標誌，
並在標誌細節上進行升級，融入了「注連繩」的元素，這是中式傳統的守歲繩，象徵吉祥與開運。
罐身背面以台南的代表性建築為主題，
巧妙結合安平古堡燈塔、赤崁樓與善化酒廠等地標，形成一個交錯的線條與插圖設計，
象徵著統一超商7000間門市的歷史與文化融合。
這款限量紀念罐，不僅是對台南歷史與文化的致敬，更象徵著統一超商對顧客長期支持的感謝與慶祝。
Taiwan Gold Medal Beer 500ML |
7-Eleven 7000th Store Celebration Edition
The front design of the can retains the classic Taiwan Gold Medal Beer logo, with enhanced details featuring the "Shimenawa" rope,
a traditional Chinese symbol used during New Year celebrations, representing good fortune and prosperity.
The back of the can showcases iconic landmarks from Tainan, including the Anping Fort Lighthouse, Chihkan Tower, and the exterior of the Shanhua Brewery.
These landmarks are intricately intertwined with a design of seven thousand lines, symbolizing the rich history and cultural fusion of 7-Eleven’s 7000 stores.
This limited-edition can not only pays tribute to Tainan’s historical and cultural heritage but also celebrates 7-Eleven’s gratitude and
appreciation for the continued support of its customers.
Creative Director by︱ Jimmy Chang
Packaging Design by︱Robert Ryo
🔝接 平面設計類 品牌規劃 V.I.S設計 包裝設計®
Be BOLD, or ITALIC, never regular
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Product Design, Graphic Design, Illustration
