23/04/2020
Let's go over what to do if you're not tracking to hit your goal this month. 30 minutes a day will carry you into the most prosperous month you've ever had.
Doesn't need to be your company goal, could be your goal for yourself. I know we have a lot of top performers in here with goals bigger than what is OK with your sales manager.
In the COVERT method, the first step is to 'connect' with people who can benefit from what you sell.
The best way to connect with people is to go where they hang out.
Right now, everybody is hanging out online since we can't go outside!
That makes it super easy for you to get in front of people who might need what you're selling.
I'll use car guys as an example, but I'll also stipulate that if you're going to use this approach, you definitely need to know what your product back and forth. Won't work for rookies.
Whatever brand you sell has a loyal following for at least one of their cars.
Ford has the F-150, the new Ranger, the Focus, the Mustang, and the F-250+ Diesel trucks.
Each of these cars has a group of enthusiasts who all hang out together and share stories, news, and information.
As a car seller, you have an advantage that you can get your hands on the new s**t before the public and provide them with that information.
So here's what you do - go join the F-150 groups, the Mustang groups, the Focus groups, etc on Facebook. There are hundreds of them.
Once you're in the group, start engaging with the posts and answering questions. Anyone who engages with you becomes a prospect.
Friend request them. Post some relevant s**t on your own wall so that they learn to expect good content from you.
Inevitably, they'll engage with your content. When they do that, reach out and thank them.
Anyone who doesn't engage with your content, that's cool - keep posting in the group and keep providing value.
These folks will eventually begin to know, like, and trust you. When that happens, it's pretty easy for them to decide to reach out to the car guy who they know rather than the car guy they don't, when they want to upgrade that truck.
If you put 30 minutes a day into this type of activity, you'll be closing more deals off social than anyone in your store and CRUSHING the numbers.
I know this was a car sales example, but this example can be applied to any industry.
Go where your customers are. Provide them with value, engage with them, don't focus on an end result. Focus on creating a relationship where you know, like, and trust EACH OTHER.
Then the deals will start rolling in without much more effort than 30 minutes a day.