28/03/2021
For the past three weeks, the TORi Branding team has been working with Africa Goodnest to launch a collection of artisanal products, from African-based entrepreneurs, in the US market. Africa Goodnest is an eCommerce platform that makes export-ready personal care, artisanal food and beverages, and herbs and spices from producers based in Africa available for purchase. I had a personal connection with this project because it celebrates the creativity of creators on the continent.
“For so long, we were seen as a continent that only exports raw commodities. We wanted to change that narrative, showing that we too have something beautiful to offer.” - Africa Goodnest.
It is always a pleasure to work with entrepreneurs that actively seek to bring Africa’s goodness to the global marketplace. If you are currently in the US, I encourage you to check out their website (https://www.africagoodnest.com/) to see available products. Perhaps you might find your favourite product on the continent.