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Even with the post-9/11 recession and 2008's economic meltdown in the rearview mirror, few economic calamities matched t...
20/09/2021

Even with the post-9/11 recession and 2008's economic meltdown in the rearview mirror, few economic calamities matched the speed and dread that accompanied the coronavirus. Last year, as service-sector businesses shuttered and layoffs spread like brushfire, America's GDP took a nauseating tumble of 3.5%. The first half of this year saw a rebound in consumer...

Adweek’s 2021 Brand Genius honorees include leaders from Petco and Peloton to TikTok and Roblox.

Jennifer Lopez grew up dreaming big dreams, and unlike many who aspire to a career in music, TV or film, this sui generi...
20/09/2021

Jennifer Lopez grew up dreaming big dreams, and unlike many who aspire to a career in music, TV or film, this sui generis creative force from the South Bronx proved she could in fact do it all. And she did it by staying true to herself. Adweek's 2021 Brand Visionary has lived her life out...

The global icon, and Adweek's 2021 Brand Visionary, has been building her personal brand since long before it was fashionable.

Putting together a full-scale campaign is no small task for any team, but having to do so during a pandemic requires a d...
20/09/2021

Putting together a full-scale campaign is no small task for any team, but having to do so during a pandemic requires a different skill set altogether. Just ask this year's winners of the Brandweek Constellation Awards, which honor the best team-led marketing efforts. Between heartwarming campaigns and humorous ads that momentarily transport us away from...

Our honorees demonstrate how top-notch teamwork often results in impactful marketing.

When the 2020-21 TV season began a year ago, it did so without the usual fanfare of big September broadcast premieres, a...
20/09/2021

When the 2020-21 TV season began a year ago, it did so without the usual fanfare of big September broadcast premieres, as pandemic-related delays and shutdowns postponed those debuts for weeks, if not months. But as a new television season starts this week, broadcasters are celebrating the return to their normal premiere schedules. As premiere...

‘It feels like people are ready to get back to some degree of normalcy,’ said CBS Entertainment president Kelly Kahl.

Jennifer Lopez is partnering with Goldman Sachs via her newly launched philanthropic venture, Limitless Labs, to provide...
20/09/2021

Jennifer Lopez is partnering with Goldman Sachs via her newly launched philanthropic venture, Limitless Labs, to provide Latinx-owned small-business startups with direct access to capital. The initiative builds respectively on Lopez's history of charitable work focused on the Hispanic and Latinx communities and Goldman Sachs' own educational and investment program, 10,000 Small Businesses. The partnership...

The initiative, which supports Latinx entrepreneurs, coincides with National Small Business Week and National Hispanic Heritage Month.

CMOs are facing doubt within their organizations that they can drive growth. Time is increasingly committed to counselin...
20/09/2021

CMOs are facing doubt within their organizations that they can drive growth. Time is increasingly committed to counseling CEOs who believe they have a marketing challenge. And they're not alone--other C-suite executives are expressing the same concerns about their CMOs, indicating an industrywide dilemma about the perception of chief marketers. The data is startling. According...

The role is under fire, but there are ways they can earn respect and trust in the C-suite.

Few industries were hit as hard by the pandemic as the restaurant business. After much of the country went into lockdown...
17/09/2021

Few industries were hit as hard by the pandemic as the restaurant business. After much of the country went into lockdown, restaurants--like almost every other business--were forced to close their doors. For many, though, the closure has been permanent. But some parts of the industry--namely the quick-serve and fast-casual segments--have served as something of a...

This consumer base was pandemic proof, and courting them requires investing in digital.

Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from...
17/09/2021

Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Quartz's Natalie Diamond discusses the ever-evolving publisher-to-consumer relationship. Below, in her own words, she taps into the ways data insights can sustain engagement and product development. The challenge As the...

Survey data led to new pathways at Quartz.

On Monday night, the fashion publisher and Cond? Nast title Vogue broadcast the official livestream of the annual Met Ga...
17/09/2021

On Monday night, the fashion publisher and Cond? Nast title Vogue broadcast the official livestream of the annual Met Gala on its website, and the resulting traffic broke records for scale and time spent, with triple digit growth from 2019 numbers. The website received 8.2 million unique views, with time spent sitting at 30.5 engaged...

The event, which was canceled in 2020, drew 192.6 million views across all social channels.

The value of cryptocurrencies fluctuates wildly, making them seem like a risky investment. A new "Crypto Frequency"...
17/09/2021

The value of cryptocurrencies fluctuates wildly, making them seem like a risky investment. A new "Crypto Frequency" campaign from Havas' Hoy Buenos Aires for the Latin American personal finance platform Sesocio uses music to make that variance a bit more understandable than presenting data on a chart. Tenor Matias Leanza Montes recorded three 30-second radio...

Agency Hoy Buenos Aires helps a banking platform turn cryptocurrency data into music for its radio campaign.

Facebook detailed two updates to its developer policies. A change related to Facebook Login requires all applications--h...
17/09/2021

Facebook detailed two updates to its developer policies. A change related to Facebook Login requires all applications--hybrid, mobile and web--that use the manual Facebook Login flow to check the validity of the session every 24 hours and log users out if it is not valid. Product marketing director, developer platform Kelly Stonelake explained in a...

One covers Facebook Login, while the other relates to approved app stores.

Facebook frequently shares details on networks that are removed from its platform for coordinated inauthentic behavior, ...
17/09/2021

Facebook frequently shares details on networks that are removed from its platform for coordinated inauthentic behavior, and this week, it added coordinated social harm to the mix. The company defines coordinated inauthentic behavior as the use of Facebook and Instagram accounts, events, groups or pages to mislead people or Facebook about: the identity, purpose or...

The individuals behind it were associated with the Querdenken movement.

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