Kaela Quintana

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Kaela Quintana I am passionate about giving creative entrepreneurs their time back so they can work on the big idea Social Media Marketer & Podcast Producer

Life and business are rapidly changing due to Coronavirus, but the levels of creativity I see coming out everywhere is i...
19/03/2020

Life and business are rapidly changing due to Coronavirus, but the levels of creativity I see coming out everywhere is inspiring. Need a laugh? Need to talk? Send me a DM and let's Zoom it out!

We're all in this together. No red states or blue states. Just 50 anxious, pale states. This is a crisis that we have to face together... By staying as far a...

Who doesn't love a good year in review?
08/01/2020

Who doesn't love a good year in review?

It’s become an annual affair at Later HQ -- our Instagram Year in Review 2019 is live, and what a year it’s been!

Are you in one of the six new countries where Instagram is testing hiding likes?
19/07/2019

Are you in one of the six new countries where Instagram is testing hiding likes?

Would the internet be a better place if we all paid a little less attention to fake internet points? Instagram is still trying to figure it out. Just a few months back, Instagram started testing a design tweak that would no longer show the total number of “likes” other users’ post…

Some new changes are being tested on Instagram! If the like count is hidden and the number of followers is less prominen...
04/05/2019

Some new changes are being tested on Instagram! If the like count is hidden and the number of followers is less prominently displayed on a profile, will it effect your marketing strategy?

Would we feel less envious, shameful and competitive if Instagram didn’t tell us how many Likes a post received? That’s the idea behind Instagram now hiding Like counts from both a post’s viewers as part of an experiment in Canada. A post’s creator can still open the Likers …

I tend to take this approach of one hour of work followed by a short break and it works for me!
30/01/2019

I tend to take this approach of one hour of work followed by a short break and it works for me!

The eight-hour workday is an outdated and ineffective approach to work. Let go of this relic and try a new, more productive approach.

"...They shifted 50 percent of their Instagram ads budget to Instagram Stories ads 'when we realized installs were cheap...
26/11/2018

"...They shifted 50 percent of their Instagram ads budget to Instagram Stories ads 'when we realized installs were cheaper on Instagram Stories, but also that users coming from that placement were converting almost three times better than users coming from the Facebook News Feed.'

We saw similar results when we use Instagram Stories ads to promote our blog posts and podcast. Our Instagram Stories ads cost just $0.06 per click when our Facebook feed ads usually cost around $0.30 – $0.60 per click."

Where do you want your ads???

Businesses are moving their budget to Facebook and Instagram Stories ads. Here's how to create effective stories ads (that get clicks for as low as $0.06!)

16/11/2018

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