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01/05/2017

This video lets the viewerlearn about 4 steps to increasing the ROI of any PPC adwords campaign. Choice of keywords, using multiple ads, changing target location/region and avoiding making too many changes all at once are the 4 solutions to improving any online marketing campaign. This also disproves the notion that PPC ad campaigns are dead since it’s still an effective tool in generating high-converting traffic.

Twitter Announces Application Form to Verify Account by
19/07/2016

Twitter Announces Application Form to Verify Account by

Anyone can now submit a form to have their account verified on Twitter.

Google reports more than 40K government requests for user data during 2nd half of 2015
19/07/2016

Google reports more than 40K government requests for user data during 2nd half of 2015

Google says it proud its transparency reports have helped "shed light on government surveillance laws and practices" around the world.

SEJ Wrap-Up: A Guide to Pokemon Go Marketing & Our SEO Cheat Sheet for Internal Linking by
18/07/2016

SEJ Wrap-Up: A Guide to Pokemon Go Marketing & Our SEO Cheat Sheet for Internal Linking by

In this week's SEJ Wrap-Up, Executive Editor Kelsey Jones has put together a quick local marketing guide to leverage Pokemon Go.

Learn How to Master Your Content Marketing Supply & Demand
18/07/2016

Learn How to Master Your Content Marketing Supply & Demand

Learn how to beat the content glut by creating non-commodity content marketing that speaks directly to your audience’s needs.

A Beginner’s Guide to Social Media Strategy by
18/07/2016

A Beginner’s Guide to Social Media Strategy by

The best social media strategies do not only consider where the market is at but keep in mind where the market is going. Learn more in this guide.

Must-Have Tips & Best Practices for More Effective Remarketing
17/07/2016

Must-Have Tips & Best Practices for More Effective Remarketing

Learn what Elizabeth Marsten of CommerceHub shared as best remarketing practices from her recent presentation at MNSearch Summit.

Recap: 6 Ways To Increase the Life of Your Content with Kelsey Jones by
17/07/2016

Recap: 6 Ways To Increase the Life of Your Content with Kelsey Jones by

SEJ ThinkTank was joined by our very own Kelsey Jones, Executive Editor of Search Engine Journal, for a 45-minute webinar about how to increase the life of your content through repurposing.

On the Road Again: 5 Tactics for a Leader to Take a Real Vacation by
17/07/2016

On the Road Again: 5 Tactics for a Leader to Take a Real Vacation by

The idea that business leaders can't truly unplug during vacation is false. Here are five steps to help you enjoy real vacation w/o breaking your business.

3 SEO-Changing RankBrain Tips Marketers Can’t Ignore
17/07/2016

3 SEO-Changing RankBrain Tips Marketers Can’t Ignore

3 must-have tips on how RankBrain impacts SEO, and how to switch tactics to get ahead of the curve.

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