Social Sparkle & Shine

  • Home
  • Social Sparkle & Shine

Social Sparkle & Shine Digital Media & Content Marketing Consultant specializing in monetized book publishing https://theSp

> Debbie Horovitch - founder & Social Media Concierge
> UX/IA Gamification & Apps partners: 26Mondays

"Social media strategy IS relationship strategy" - Darius Bashar
Video from Social Media Week Toronto 2011: http://youtu.be/JzuzwgN7xQU

Video with Sean Moffit co-author of WikiBrands, at the book launch event: http://youtu.be/53aRjxsahqc

Video with John Crowley, Digital Strategist while at PodC

amp 2011 http://youtu.be/0bB1sdgEJrU

Video with Carmen Villidar, Digital Strategist at Ari Agency event http://youtu.be/9ycOh59ULM8

Social media concierge connects clients with contacts & relationships established through 15 years in Toronto advertising agencies as a media strategy, planner & buyer and media sales representative. Now I LIVE on social media, consume culture, art and digital content and am fascinated & entertained by myself and my geeky friends who run Toronto's tech startup entrepreneurial community. Notable client contacts in my career include current Canadian Prime Minister Stephen Harper, Visa Canada's sponsorships of TIFF and Torino & Beijing Olympics, the Globe and Mail, Lexus, Nissan, SmartCars & more.

If you're feeling unaccomplished for your age, compared to the most accomplished of your age peers, like you've missed t...
10/12/2023

If you're feeling unaccomplished for your age, compared to the most accomplished of your age peers, like you've missed the most opportune years of your life, remember that Warren Buffet didn't make 99% of his current net worth, until AFTER his 60th birthday.

Now, most of his wealth was probably actually "created" earlier, because he's been investing since he was like 11 years old.

But for most enduringly wealthy individuals, most didn't achieve continuous success or secure levels of wealth until their 60s, 70s, and 80s.

I believe this is in part, because there's so much competition (for everything) in the younger age groups, and MOST people will quit long before they've "won" the accomplishment they were working towards. In part, success later in life DOES happen more easily because you've out-lasted and out-lived your competition.

It's nonsensical that so many people give up/quit when they're faced with what seems like insurmountable challenges, or when they're not faced with any big challenges, they're just bored and lost faith in their vision, what they were fighting to create.

The "insurmountable" challenges are a call from the universe for you to GROW! Gain strength and abilities while struggling uphill! Who wants it? Yes, you have to climb the mountain and risk death (falling) FIRST, but you'll be so much stronger when you reach the peaks, and see the next even taller mountain peak waiting for you to scale.

So many times I was told to give up already!

Stop doing this struggle bus thing and "grow up", so they can feel relieved that I am finally achieving my potential.

But what I've come to learn is achieving my potential comes from NOT BACKING DOWN from insurmountable challenges.

Not giving up because people say, "WHY are you STILL struggling?"

Not looking at others who have succeeded in their mind as competitors, but as teachers, people who I can JOIN IN their work, their hidden struggles, to help them and me achieve what we're envisioning.

Not lying to myself or others, giving myself a pass on the HARD WORK, being transparent about my realized past mistakes and things that COULD HAVE buried me under shame, continuing to QUESTION my beliefs and speak my truth, as much as I can, to continue to be ABLE to change >> change in your life circumstances can happen very quickly, if you're able to change yourself, or never at all if you believe your thoughts are all objectively TRUE.

What strikes me at 50 is how I don't FEEL like I'm 50. I don't feel accomplished, but truly I know I've accomplished so much more than anyone who gave up on themselves early.

The last 15 years have been the MOST GROWTH in my life and I know that even more BIG THINGS are in my future, like success that inevitably comes after growth. The last 5 years especially have almost been contracted growth - I was growing & changing quietly, away from judging eyes - and now I'm more sure than ever of my life potential. I will never know, during my lifetime, if I fully achieve my vision, but I know the effort will be worth it.

The journey towards success is what makes it worth celebrating!

Stay on that path, and extend it for as long as you can! That will increase your change & growth & eventual success and continued fulfillment in the pursuit of satisfaction.

If you're working towards BIG THINGS in your life, it's not unheard of for other important areas to be put on the back or side burner of your life, and I've experienced this myself.

When I was first starting out in full-time self-employment I was riding a wave of momentum, enjoying the feeling of being at the leading edge of social media, then livestream consulting, and then in book publishing!

But while I had quieted the voices of authority in my childhood that labeled me "bad with money" and subsequently shielded me from learning about money through experience, by getting into a career that had me dealing with data, research, numbers/math, and spending millions of dollars for clients annually (ad agency media buyer), I had never really exposed these beliefs accepted as my own, and never really overcame them.

It wasn't until years down the road, after nearly a decade of focusing on my skills, and just getting through, that I finally recognized what was holding me back.

Fear of Success.

Imposter Syndrome.

Especially from continuing to believe my label that I am "Bad with Money", so I purposely AVOIDED financial literacy activities, bookkeeping and taxes as they're "boring" and really not the best place for me to focus my limited time > I preferred to focus on skills development, client delivery, and marketing, never realizing how impactful that childhood label truly was.

For years I effectively continued to avoid taxes and bookkeeping, and the CRA's attempts to motivate me to file didn't succeed (I felt strangely, like I was winning at this game I was playing) , UNTIL they threatened legal action. Again, this transported me back to childhood, remembering the advice of my parents to NEVER get in trouble with the CRA as they're "the worst to owe money to" and warnings that if I did fall into debt with the CRA, I would surely end up broke, homeless, r***d & drug addicted living on the streets. I hadn't realized I was FROZEN in FEAR for most of my life, so afraid of this terrible outcome that I stayed ignorant about the TRUTH about finances.

It wasn't that everything I learned as a kid was wrong, it was really the way that I was conditioned by environment and lead to FEEL about money, taxes, savings, spending, and losing money was wrong.

I was taught to be ashamed of taking risks and believing in myself, and especially of ever LOSING money.

I was taught to be ashamed of being defrauded or scammed out of my money, because I'd taken a RISK and it didn't work out.

I was taught to be WORRIED every time a letter from the CRA arrived, because I'd never actually embraced my own money responsibility in my life.

And to get by > I believed I could follow the footsteps of most of the women in my family and get married and have kids, and never really have to rely on myself for security.

I was living my life believing I would never really need to fully understand MY responsibility for spending my money in a way that makes me feel good, and empowers me to learn and grow.

Whether or not that learning and growth, or even self-care, comes from risking and losing money or it comes from being cautious and preparing myself for future responsibilities I can plan, and those I cannot, doesn't matter much > what matters is I AM LEARNING to love myself, regardless of how much money (or security) I have, saved, earned, invested, lost, or given away in stupid ways, I am learning from it ALL.

Financial literacy comes to use like almost all other literacy - we can be functionally illiterate from childhood (as I was without even knowing it, especially through my media buying days) and feel self satisfied, or simply decide to learn this new language of MONEY, how it is now, however long it takes, however uncomfortable or awkward it is, because we love ourselves the most, and we want to be able to communicate with ourselves in loving ways, regardless of our true current literacy levels. It's just another language to learn, word by words, maybe only a few words a day or week, that allow you to grow your abilities and competency.

I started by Googling a few bookkeeping terms, and then Google Discover (on my Android phone) started showing me financial, tax & investing articles with clickbait headlines that I started reading just as easily as I would read Housewives gossip articles Google Discover likes to show me, knowing I'm interested in that topic. Then I decided to become a CPA, eventually (still on that path), and then I got a mentor who wanted to see me succeed with this career & personal change, who encouraged me to learn taxes, and directed me to the H&R Block tax preparation course, which was probably the most difficult course I've ever taken.

The first year I worked in a bog tax office was the start of the pandemic. I did 200+ tax returns in 3.5 months and learned something significant >>

It's NOT really "uncommon" to fall behind on tax return filing in Canada (probably 500,000 Canadians are), and most people who do fall behind are unaware of the surprising benefits they're likely to experience when they catch up, because they're ashamed of their situation and they don't feel like it will be financially beneficial. Especially for low-income people. Even those who are self-employed, like I was.

Only a few weeks remain before 2013 tax returns EXPIRE and you will not be able to claim any relevant carryforward deduction claims, low-income benefits payments (GSTC, Trillium, Climate Action Incentive, and Canada Child Benefits), or refunds from the 2013 year if you haven't filed it.

People don't realize that even if you had NO INCOME for a tax year, you should file a tax returns for that year, over age 19 to be able to receive the low-income benefits your no-income year will qualify you for.

Other people don't realize that if when they were still under 18 and they had part-time jobs, especially minimum wage, they're likely untaxable (earned less than the set Basic Personal Amount for the year, so none of their income is taxable), but DID pay taxes withheld from their paychecks.

Still others didn't file because they had low income or no financial benefits themselves, not realizing that they ARE technically and legally living common law with their partner (12 months of cohabitation, in a conjugal relationship regardless of how infrequently the conjunction happens), and they're unaware of the financial BENEFIT of properly claiming their COMMON LAW status on their tax return, so that their partner can get a higher refund amount due to receiving the "Spousal Amount" > a taxable income deduction equal to the Basic Personal Amount for the year ($15k in 2023).

There's loads of reasons why people fall behind on their taxes, and really, they're ALL reasonable. They ALL make sense. They're ALL protecting the person who has fallen behind, from truly embracing their abilities in this life, to create value and money for others and themselves. But that IS THE PROBLEM.

Helping people catch up on tax return filings has become my personal specialty, and I'm likely one of the MOST experienced tax professionals in Canada who does specialize in multiple years back clients, because I'm still not an accountant or CPA > I don't have the skills or abilities to go after or attract the higher-paying "bigger" clients who have a lot more money and stay up to date on their tax responsibilities. :)

My focus with clients is in getting you caught up, easily & correctly, for sure > but more important to me is adjusting each year, how my clients THINK & FEEL about their financial situation and their relationship with the CRA.

If you're multiple years behind in filing, or newly self-employed (in the last few years) and want to get ahead of your increased admin responsibilities so that you never experience the tax troubles I have,
or your ADHD/neurospicey or have anxiety over dealing with the CRA to get your situation cleaned up, send me a DM.

Don't bother to comment here, unless I don't reply to your DM request (especially if we're not FB friends). I will chat with you and provide info to help you determine the right path to proceed, whether that's with me or not.

My life, especially my self-esteem, has changed radically in the last few years as I've let go of the beliefs I thought were true for so many years. I've started a whole new career that I couldn't even conceive of 5 years ago and have been sharing tax insights on my blog at www.TaxFairyGodmother.ca

I've seen a few clients go from avoiding taxes, like I was, to being excited to work with me each year (!) and some who call themselves Tax Nerds now, and even others who have also completely turned around their life > when you remove the amount of mental & emotional energy that goes into protecting you from hurtful beliefs that aren't true anyway, and you begin to apply those hours to learning any new language, in just a few years, you become FLUENT. Comfortable. Capable. Confident.

I'm ending this year with at least my Tax Savings Account FULL and only touched for a few big purchases (35% of big business expenses comes out of that account) recently. In a few months, I'll be paying a BIG tax bill (the biggest I've paid so far) with a SMILE ON MY FACE and happiness in my heart.

If you'd like to experience that but don't know how, let me know.

Yesterday was the day we filmed our interview for the PROFIT FIRST video book by LitVideoBooks.com this is like a docume...
17/06/2021

Yesterday was the day we filmed our interview for the PROFIT FIRST video book by LitVideoBooks.com this is like a documentary of the book PROFIT FIRST
:D

27/11/2020

There's never been a better time to start enjoying the benefits of becoming a bestselling author than TODAY!
Even if your book won't be done writing for months!
Even if you only have the concept of your book done, do you really need to wait until you're done writing and publishing to start booking publicity, clients, and sponsors?!
Not unless you want to! If you're too impatient to wait, sign up for my masterclass on December 5th!
https://debbiehorovitch.com/relaunch-masterclass

Always exciting to see a client recognize how much their life can change when you become a bestselling author, an achiev...
11/11/2020

Always exciting to see a client recognize how much their life can change when you become a bestselling author, an achievement in your past, instead of perpetually "working on" writing, producing, publishing, or promoting your book!
Heather Gee Davis

The most valuable gift you can give yourself is CLARITY - of your purpose, goals, and desired contribution to others. Cl...
05/07/2019

The most valuable gift you can give yourself is CLARITY - of your purpose, goals, and desired contribution to others.
Clarity is what will make all your struggles worth it, and save you time and money on your path to success.
Book authors especially need this CLARITY more than anyone, because without it, without achieving recognition for your art, success is elusive.
This video shares with you MY insights to creating success for yourself as a book author https://lnkd.in/eY5CWzm

Secrets Traditional Book Publishers DON'T Want You To Discover...

05/07/2019

Is it stressful for you as a book author,
when you have to face unexpected expenses?

Planning to work on your book launch this Summer, so you're prepared and ready when Fall arrives and it's time to launch...
04/07/2019

Planning to work on your book launch this Summer, so you're prepared and ready when Fall arrives and it's time to launch? I can help!

Planning ahead, and taking BOLD action on your plans, is pretty much the ONLY way I know of, to ensure your book launch will be successful. - This means doing work before you're sure you need to.

Maybe your book is already published, or maybe it'll be another handful of months before your ready to upload the final ...
20/06/2019

Maybe your book is already published, or maybe it'll be another handful of months before your ready to upload the final manuscript, but if you don't have a CLEAR & SIMPLE PLAN for promotional activities, that you know you can execute on, chances are you'll be disappointed by the results.
This article shares just 3 critical elements you NEED to have an effective book launch this summer.

What would it mean to you to have the PERFECT detailed, step-by-step plan for producing, publishing AND promoting sales of your book all prepared, months before you're ready to be published? Most book authors fall into 1 of 2 camps: 1 - They have lots of big ideas for promotion & successful sales bu

The ultimate in hand-holding done-for-you book publishing services, with NO EXTRA COSTS! This is perfect for the book au...
17/06/2019

The ultimate in hand-holding done-for-you book publishing services, with NO EXTRA COSTS! This is perfect for the book author whose book is READY to be published, but the author doesn't want to do any major promotions or investments to make it sell.

If all you want is for YOUR BOOK to be finally published and easily available for family & friends around the world to find it, but it, and read it - this is made JUST FOR YOU!

Take a minute to schedule a call and get more details https://debbiehorovitch.com/3-schedule-page

“I just want to be published already so that my friends & family can read my book!!!”

Not every book author wants to invest in starting a business.

Just writing the book itself is enough of a project, am I right?!

Of course if you’re self employed or running a business already, a book is a GREAT way to extend your platform, generate more awareness for your services, and establish your authority...

But what about when all you want is for your friends & family to be able to read your finished book?
https://debbiehorovitch.com/3-schedule-page

To finally have your story published, so you can give a few copies away as gifts, and then see how the rest of the world likes it...

For some people, just telling their story is everything.

It’s all their energy to get it written.
It’s all their patience to get it edited.
They don’t have a plan for getting it published.
They don’t want to give away copies just to get reviews.
They don’t want to spend hundreds or thousands of dollars to spend their weekends at book fairs, that are busy, but not a single person stops by their table or buys a book.
They don’t want to hire a publicity or marketing or sales person to help them.
More than anything else, they definitely don’t want ongoing
monthly responsibilities, duties and COSTS!

It doesn’t matter if the nearest Indigo, or Barnes & Noble, or Hudson Booksellers carries it on their shelves.

You’d love it to become a bestseller, but it REALLY doesn’t matter.

It doesn’t really matter if it does or doesn’t make a lot of money.

Sure, not everyone is like this, but does it matter?
What really matters to YOU?

What really matters is that your book is DONE, published, and EASILY available online, or directly from you.

What really matters is that the years of time that could have been spent exercising, or travelling, or working, or connecting with your kids becomes WORTH THE SACRIFICE, for you to be able to give a copy of your book to your spouse, or to your parents, or to your kids, or to your best friend.

Instead of talking about the book the book you wrote years ago, but are still looking to get published, you want to get to a place where you can live the rest of your life talking about the book you wrote, with people who actually read it.

If on telling your story to the world, and you are SO ready to finally get published, but you don’t have the desire to sacrifice more time, money and energy, to MAKE IT be so much more than just published and available, this is for you.

It’s everything you need to get your book published, so that any of your friends and family, around the world or in your living room, can easily get a copy of your book to enjoy, BUT none of the extra/added costs and services, that are designed to help books be a business that the author will “run”.

And of course it’s priced with all this in mind.

Everything you want and need is done for you, including promotions on launch, but nothing you don’t want to be paying for -- this way I can make the “lite” version available to you at a fraction of the cost of my full Signature Publishing package.

If you’ve been sending your book manuscript out to publishers and friends, but its still just words on a page, and you’re READY to FINALLY be published (early or late this Summer), take a minute NOW to schedule a call with me.

At the very least, you’ll come away from our call with a clear idea of exactly what needs to be done to get your book published. https://debbiehorovitch.com/3-schedule-page

07/06/2019

Sinkholes in your marketing plans?

If you feel like you’re spinning your wheels trying to get more exposure & awareness for your message, your story, or your cause, it’s OK.

You’re not alone! In fact, while it might feel like you’re the only one not succeeding at getting the recognition and validation you need and desire (to get clients, and for your ego), I want you to know pretty much everyone goes through this.

You’re probably not actually doing it wrong at all, but just a little bit out of order.

You see most people decide on their goal for publicity (local TV or newspaper, USA Today, O, Dr. Oz), and then they make their attempts to get reviewed by their target media channel, and that’s it!

Once they pitch, if they didn’t succeed at getting coverage right away, they stop trying (what could be working), and move onto the next shiny object or event, to see if that new method will work.

When really what could be the KEY to opening all the doors, is your foundation.

The building blocks that you create, so when you finally reach out to a journalist or editor with a story or article idea, they’ve already heard about you, and now they’re willing to take your call / read your pitch email.

And so when you finally get interviewed on the Entrepreneur on Fire PodCast (or another you dream about), you can confidently predict the number of new email optins you’ll generate for your list, and the resulting new sales of your offer. So you’re SURE that your efforts will be profitable, and you just have to decide which will be the more effective.

There’s a LOT of unsexy “foundation” type of marketing activities you can get a jump on at least 6 months before your book or business launches...

So that when you launch, instead of struggling to make people care, your efforts are happily received, and you feel successfull and recognized for your efforts.

Unfortunately, because the foundation activities are so unsexy & not fun, it’s REALLY HARD to know the right things to do, and to actually get them done well, yourself.

If you want to hear more about how I would help you immediately start attracting more ideal clients and business opportunities, schedule a call with me. And let’s test Facebook’s new call scheduling tool! https://fb.com/book/SparkleAgency/

You have to be committed to launching in the next 6 months, or you launched already and NOW is the time you’re ready to promote and generate sales and sponsors:

If you qualify I will help you identify the gaps in your sales and publicity efforts that are causing you to leave money and exposure “on the table”.

Address

ON

Opening Hours

Monday 08:00 - 22:00
Tuesday 08:00 - 22:00
Wednesday 08:00 - 22:00
Thursday 08:00 - 22:00
Friday 08:00 - 22:00

Telephone

+16476339950

Alerts

Be the first to know and let us send you an email when Social Sparkle & Shine posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

  • Want your business to be the top-listed Advertising & Marketing Company?

Share