Ladder Up

13/05/2026

Hashtags in 2026: Are they still worth using… or should you ditch them completely?

After a deep analysis of current platform algorithms and performance data, we’ve broken down exactly how hashtags perform across Instagram, TikTok, YouTube, LinkedIn, Facebook, and X.

𝙆𝙚𝙮 𝙩𝙖𝙠𝙚𝙖𝙬𝙖𝙮𝙨 𝙛𝙧𝙤𝙢 𝙤𝙪𝙧 𝙡𝙖𝙩𝙚𝙨𝙩 𝙗𝙡𝙤𝙜 𝙥𝙤𝙨𝙩:

◦ The ideal number of hashtags per platform (and which ones actually help)
◦ Why overusing generic tags can hurt your reach
◦ The real strategies driving results this year

If you’re responsible for social media growth in 2026, this is a must-read.

👉 Read the full article here: https://ladderupinc.com/social-media-strategies-for-2026-are-hashtags-still-worth-using/

Hashtags serve a supporting purpose for organization and limited niche discovery but they are far from essential.

24/04/2026

80% of #1 Google results are human-written.

After Semrush analyzed 42,000+ blog pages, human-written content is roughly 8x more likely to claim the top spot than pure AI-generated content (which only holds ~9-10% of #1 positions).

This confirms what we see every day at Ladder Up: authentic, expert-driven content that showcases real experience and value still dominates search.

AI is a powerful tool for ideation and drafting, but human creativity and insight are what Google rewards at the very top.

Building content strategies that actually rank and convert? That’s our specialty. Ready to climb? DM us or visit www.ladderupinc.com

Full study: https://www.semrush.com/blog/does-ai-content-rank-in-search-data-study/

16/04/2026

BC Business House is a strong example of how major global events can create meaningful business opportunities at the local level.

Timed with FIFA World Cup 2026 in Vancouver, BC Business House is designed to bring together business leaders, investors and partners to showcase British Columbia’s strengths across key industries and support trade, investment and connection-building.

For brands, organizations and economic development leaders, initiatives like this show the value of thinking beyond the event itself and creating spaces that turn attention into long-term opportunity.

Learn more: https://www.britishcolumbia.ca/bcbusinesshouse/

06/11/2025

“Build something 100 people love, not something 1 million people kind of like”

~ Kevin Systrom

29/10/2025

🍃 We are excited to launch IAPD’s Sustainable Storytelling Initiative, campaigns designed to highlight the innovation and sustainability leadership of our industry. We are collecting member-submitted content to showcase how companies like yours are making a positive environmental impact.

We’re asking you to share:
🟢 Case studies that demonstrate real-world results
🟢 Innovative materials and eco-engineered components replacing traditional materials
🟢 Machining, distribution or operational best practices that drive sustainability
🟢 Videos, images and data that illustrate measurable impact

Submit your story today: https://ow.ly/a4cl50Xj9jB

28/03/2025

Looking for proven ways to elevate your B2B marketing ROI?
Our new blog post reveals 6 often-overlooked tactics—storytelling, SEO, LinkedIn marketing, co-marketing, personalization, and video—that can significantly boost leads and profits. Dive in now to discover actionable tips that can transform your results.

https://ladderupinc.com/stop-missing-out-6-high-impact-b2b-marketing-moves-for-bigger-profits/

13/01/2025

During a brainstorming session, we asked to list other ways of saying "not woke". The answer was interesting... thoughts? The last one hit hard.

"Below are a few alternative ways people sometimes convey the idea of “not woke.” Keep in mind, the term “woke” carries different connotations in different contexts, so these phrases can range from neutral to more charged depending on usage and tone."

Traditional-minded
Not politically correct (PC)
Conservative-leaning
Unaligned with progressive values
Apolitical / Politically neutral
Old-school
Less socially conscious
Not engaged in social justice issues
Skeptical of ‘woke’ culture
Counter to progressive trends

23/12/2024

Ready for 2025? Our latest blog post dives deep into the emerging trends that will shape B2B marketing—think AI-driven personalization, immersive virtual experiences, and purpose-driven messaging.

https://ladderupinc.com/7-marketing-trends-shaping-b2b-companies-in-2025/

As B2B markets evolve and digital ecosystems become more sophisticated, marketing leaders find themselves grappling with an increasingly complex

08/11/2024

Did you know? Companies with highly engaged employees outperform their competitors by a remarkable 147% in earnings per share!

If you're looking to build a thriving company culture, this article explores how every department—especially marketing—can play a vital role in creating a positive work environment. From leadership visibility to leveraging AI-powered tools, find practical, actionable steps to retain top talent, boost productivity, and cultivate a winning culture that sets your team apart.

Dive into the insights that could transform your organization’s culture and bottom line!

Company culture isn’t just a buzzword; it’s a key component of organizational success. Companies with a strong, positive culture often outperform their competitors, retain their top talent more often, and experience higher employee satisfaction and productivity.

05/11/2024

Revenue shows growth, profit shows efficiency, but cash flow ultimately sustains a business. You can be bringing in big revenue, but if there’s no cash flow, survival gets tough.

Cash is what keeps the lights on, covers expenses, and drives future growth. Prioritize cash flow management for true financial health!