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GreenArrow.Media Crafting engaging stories. Because your audience wants to hear them. A strategic marketing agency w

IAB UK now forecasts that AI will drive a full third of UK digital ad spend by 2030 (reported in The Drum this week).htt...
07/06/2026

IAB UK now forecasts that AI will drive a full third of UK digital ad spend by 2030 (reported in The Drum this week).

https://www.thedrum.com/

What that actually means: the platforms are getting smarter at spending your money. The brief you give them — the audience signals, the creative, the offer — matters more than ever, not less.

Where are you still treating paid media as 'set and forget'?

94% of brands now say creator content delivers stronger ROI than traditional digital ads (per Sprout Social 2026). The l...
07/06/2026

94% of brands now say creator content delivers stronger ROI than traditional digital ads (per Sprout Social 2026). The lesson isn't 'hire an influencer'.

It's that audiences trust people they recognise the voice of. That's a posture you can borrow — your founder, your team, your customers — without paying a creator fee.

What part of your brand sounds like a person, and what part still sounds like a press release?

We help businesses figure this out — greenarrow.media

66% of small businesses now name economic uncertainty as their biggest challenge — up from 48% last year (per Salesforce...
07/06/2026

66% of small businesses now name economic uncertainty as their biggest challenge — up from 48% last year (per Salesforce 2026 SMB trends). In that climate, retention quietly becomes the most profitable strategy you have.

The customers who already trust you are the cheapest, fastest growth lever — and almost nobody talks about them.

When was the last time you ran a campaign aimed at your existing customers, not new ones?

Quick reality check for any business with a website: 48% of Google searches now serve an AI Overview before showing your...
07/06/2026

Quick reality check for any business with a website: 48% of Google searches now serve an AI Overview before showing your link. Gemini reads your site, summarises it, and decides if you're the right match — before a human clicks anything.

The fix is unsexy and works: clearer copy, fewer fluffy headers, direct answers to real questions.

How recently have you actually read your own About page out loud?

40% of small businesses are planning to lift their marketing budgets in 2026 — and 74% expect to spend more time on it t...
04/06/2026

40% of small businesses are planning to lift their marketing budgets in 2026 — and 74% expect to spend more time on it too (LocaliQ Big SMB Trends Report).

The number that matters isn't 'spend more'. It's 'spend on what'. Most will pour it into the same five channels everyone else uses 💸

https://localiq.com/blog/small-business-marketing-trends-report-2026/

Where would another £500 a month make the biggest difference in your business?

Per Sprout Social: nearly 1 in 3 consumers skip Google entirely — they search on TikTok, Instagram, YouTube. For Gen Z, ...
04/06/2026

Per Sprout Social: nearly 1 in 3 consumers skip Google entirely — they search on TikTok, Instagram, YouTube. For Gen Z, over half do.

That changes the brief for SMEs: your bio is now SEO. Your captions are meta descriptions. Your saved Reels are landing pages 🔍

https://sproutsocial.com/insights/social-media-trends/

When did you last read your own bio out loud and ask — would anyone actually find me from this?

Per Marketing Dive: brands like Equinox and Dollar Shave Club are now running campaigns mocking 'AI slop' — while still ...
04/06/2026

Per Marketing Dive: brands like Equinox and Dollar Shave Club are now running campaigns mocking 'AI slop' — while still using AI themselves. Cheeky 🧠

The point: AI is table stakes. Human judgment — taste, point of view, knowing when NOT to ship — is the moat.

https://www.marketingdive.com/news/marketing-predictions-for-2026/809124/

Has AI-generated content put you off any brand recently?

World's top 100 brands now worth a combined $13.1tn — a new record, per Kantar BrandZ. AI gets the headline, but the bra...
04/06/2026

World's top 100 brands now worth a combined $13.1tn — a new record, per Kantar BrandZ. AI gets the headline, but the brands climbing fastest are still leaning into the basics: distinctive identity, consistent voice, a story people repeat 📈

https://www.marketingweek.com/marketing-news/

What's actually different about brand-building in 2026, in your view — or is it the same job, just faster?

75% of marketers now use AI (State of AI Marketing 2026). Same bow, different aim. The strategy bit — knowing what to hi...
04/06/2026

75% of marketers now use AI (State of AI Marketing 2026). Same bow, different aim. The strategy bit — knowing what to hit — is still on you 🎯

Has AI changed what your team focuses on, or just how fast you do the same things?

We help businesses figure this out — greenarrow.media

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Monday 08:00 - 20:00
Tuesday 08:00 - 20:00
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Thursday 08:00 - 20:00
Friday 08:00 - 20:00
Saturday 10:00 - 18:00
Sunday 08:00 - 16:00

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