Natalie McGuire Designs

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Natalie McGuire Designs Web design & strategy with beauty & brains for fancy-pants, purpose-driven solopreneurs ready to loo IT SHOULD GET RESULTS, TOO.

I’m a rare breed of Designer who believes design can have beauty and brains. MEANING, YOUR WEBSITE SHOULDN’T JUST BE A PRETTY PICTURE ONLINE. In fact, your website should look and feel like your unique brand so you get more trust and connection with your clients, attract the customers you want (and repel the ones you don’t!) and let you do more work that you actually want to be doing because your

site is optimized to rake in more e-mail sign-ups, and more consultation requests than ever before. There’s nothing I love more than seeing my clients transform before my very eyes because their website looks legit, professional, and gets results they need to continue doing work they love. Turns out, when your biz looks like a million bucks? You, as a business owner, will feel like like a million bucks. And that just means you’re closer to that million bucks!

15/12/2022

Y'all, this s**z is about 5 years overdue.

Literally.

It's been high time yours truly needed her own website revamp (and apparently needs to learn to type in the first person again!)

Regardless, enjoy the new online digs just in time for 2023! 🍾🍾🍾

https://nataliemcguiredesign.com/

New website alert for, the only Misty Schachtell-Megia from The Theatre of Public SpeakingWhen Misty and I started worki...
13/12/2022

New website alert for, the only Misty Schachtell-Megia from The Theatre of Public Speaking

When Misty and I started working together, she wanted to revamp her visual online presence in a unique and compelling way.

After a thorough customer research interview process we uncovered the essence of what Misty sells and given that, we created a bold, original, one-of-a-kind brand that positions Misty as a thought leader and expert with a website that can grow with her no matter what products or programs she develops. She can now build her email list, capture new press opportunities, and sell her online programs with ease and confidence, knowing all of her clients and customers are a perfect fit.

Since we launched the site one month ago, the site has seen:
🍾 70% increase in visitors
🍾 414% increase in pageviews
🍾 206% increase in pages/session viewed, meaning before people were looking at an average of 1.5 pages on the site, and now they're looking at 4.87 pages
🍾 238% increase in session duration, meaning before people were spending 58-seconds on the site, and that's now up to 3:17
🍾 87% decrease in bounce rate, meaning before the bounce rate was 68%, now it's a mere 8%

Definitely popping all the champagne corks over here! 🍾🍾🍾
Congratulations, Misty, on your new website!

If there's one website that I cannot BELIEVE I haven't shared with you yet, it's this one. SHAME. ON. ME. Folks, lemme i...
13/12/2022

If there's one website that I cannot BELIEVE I haven't shared with you yet, it's this one. SHAME. ON. ME.

Folks, lemme introduce you to, the one, the only Wendy Conklin of Chair Whimsy!

Together, we took Wendy from 1:1 chair designer to online course creator and creative thought-leader with a combination of brand strategy, website design, digital strategy, and course design & development. Whew!

When Wendy and I started working together, she wanted to revamp her visual online presence in a unique and compelling way, as well as scale her chair design business by teaching online courses.

After a thorough customer research interview process we uncovered the essence of what Wendy sells and what she's known for: JOY. Joy in the creative process, joy in making one-of-a-kind chairs, joy in running her business and teaching others, joy in surrounding yourself in objects that make you, well, joyful.

Given that, we created a bold, original, one-of-a-kind brand that positions Wendy as a joy-filled creative thought leader and expert with a website that can grow with her no matter what products or programs she develops. She can now build her email list, capture new press opportunities, and sell her online courses with ease and confidence, knowing all of her clients and customers are a perfect joy-filled fit.
Natalie McGuireCongratulations, Wendy, on your new website!

CLIENT SPOTLIGHT: Ready to get bitten by the travel bug? I mean, who among us hasn't wanted to pack up our things and tr...
07/06/2022

CLIENT SPOTLIGHT: Ready to get bitten by the travel bug? I mean, who among us hasn't wanted to pack up our things and travel the world nomad-style!

I've been working with Amy Scott of Nomadtopia , on a new visual brand standard for her business, dedicated to teaching and inspiring people to build and thrive in a location-independent lifestyle that's right for them.

Using customer insights by interviewing her favorite clients of the Nomadtopia Collective, we quickly learned who her clients really are, what they really care about, why they really bought her community, and what they were really trying to get out of it.

Because of those customer interviews, we were able to better craft the website and copy around addressing their needs and questions throughout the website in a meaningful way, making it easier than ever for people to buy into her community and get the help they need during such a huge and exciting life change.

We’re also able to position the website with information her clients need to make informed and empowered purchasing decisions, easing their fears with thoughtful articles offering guidance on how to be a nomad with kids, working abroad, logistical questions, and more.

Congratulations, Amy, on your new website!

CLIENT SPOTLIGHT: I've just gotten done working with the incredibly inspiring one Golden Thread Art on her new brand and...
02/03/2022

CLIENT SPOTLIGHT: I've just gotten done working with the incredibly inspiring one Golden Thread Art on her new brand and website design which showcases her beautiful collections of paints and prints for sale, as well as her workshops and retreats!

First, we started with her logo design, whose loopy, flowing font evokes its very namesake, a golden thread, which helps to unite and tie all of her work and offerings together.

Next, we went into the Mood Board process defining the other elements that would make up her brand and evoke the feelings and messaging we wanted her brand to stand for and deliver.

We went with blocks of color that complimented colors found in her work so the surrounding design supported and brought attention to her, rather than detracted away from it. Due to the abstract nature of her paintings, we didn't want too many textures competing with what's already found in her work.

Throughout we used fonts, illustrations, colors, and more to infuse the design with playfulness, whimsy, and fun that you can't help but feel, well, inspired by!

From customer journey exercises to logo designs to mood boards, everything builds to the money-maker... the website design which launched this week!

Throughout the copy, we reiterate what makes Golden Thread Art oh so special, different, and unique, and tie it to what is important to her audience so they see themselves in her brand. At every turn, we ooze with approachability, friendliness, and a sense of "join us on this art journey!" so we can start filling up her waitlist for her upcoming workshops while selling her amazing products and building her email list. (Yay for digital strategy setting these priorities and designing around them!)

This site was so fun to design and I can't wait to see where Hannah takes it -- check it out on https://www.goldenthreadart.com!

CLIENT SPOTLIGHT: Are y'all ready to get seriously happy in your home?! Then, friends? Have I got a project for youuuu! ...
24/08/2021

CLIENT SPOTLIGHT: Are y'all ready to get seriously happy in your home?! Then, friends? Have I got a project for youuuu! 😍

Back in February, a refreshed brand and website launched for my longtime client, one Seriously Happy Homes, an interior designer in Seattle, who I've had the pleasure of working with since 2014. In fact, she was one of my first clients when I started working full-time for myself, and since then, we've created four websites together! 😳

She's all about helping people feel happier in their homes in whatever way that looks like for them, so this li'l logo exudes that feeling with "serious" text paired with a happy home, complete with rays of light illuminating it from behind while (cue Bob Ross impressions!) "happy little birds" fly overhead. I think Bob would be proud. 🎨👨🏻‍🎨

Next, we dove into the mood board process while conducting customer interviews with her past faaaaavorite clients to make sure our copy and design choices meshed with what we were creating.

No ideal customer avatar exercises here! I get data straight from her client's mouths so we're not making aaaaany assumptions about who they are, what they wanted, or why they bought from her.

I also did a major Google Analytics deep dive to uncover insights on how to better rearrange information people were looking for, while reconfiguring the blog so the top content people are looking for is easier to find.

Overall, we focused on showing happy people in their happy homes so we didn't have stoic, sad, empty spaces. Instead, we're allowing her website visitors to picture themselves and their families drinking wine and playing games in their beautifully designed homes while having a seriously happy time! The colors and fonts support these goals as well, giving a down-to-earth, friendly, and accessible vibe that they're known for!

Next came the actual website design, aaaaand she's a real beaut!

Throughout the copy, we always relate back to the customer, what is important to them and what they want most so they know their home and project are in the best hands possible. With every splash of color, polka dot, and bird illustration we guide people to her key conversion areas: joining her email list or filling out her contact form. After all, the goal of your website is more than just to be a pretty face -- it's got to make you money, too!

THE RESULTS: Over the last six months we've seen the following improvements and I couldn't be happier!
⭐ 70% more users
⭐ 70% more sessions per user
⭐ 68% more page views
⭐ 67% more organic traffic
⭐ 47% increase in conversion rates
⭐ 20% more people filling out the contact form to request work

Congratulations Seriously Happy Homes! And if you wanna see the whole thang in action, check out HappyStartsAtHome.com!

CLIENT SPOTLIGHT: Hooooo boy... get ready to get crafty in an upcycled way, friends! Do I have a project to share with Y...
17/08/2021

CLIENT SPOTLIGHT: Hooooo boy... get ready to get crafty in an upcycled way, friends! Do I have a project to share with YOU!

I've just gotten done working with the incredibly inspiring, one Inspired Tire, on her new brand and website design all about taking upcycled tires and turning them into functional, environmentally friendly, straight-up works of art for your home. Think ottomans, clocks, coat racks, tables... this woman does it ALL and then some. (Plus? She's making some courses to show you how to do it too, and dammit if I'm not first in line to take them!)

First, we started with her logo design of an abstract tire with the namesake bursting with energy -- curling and swirling, emitting sparkles to and fro -- to really embody the essence of opportunity and wonder that Inspired Tire is all about.

Next, we went into the mood board process defining the other elements that would make up her brand and evoke the feelings and messaging we wanted her brand to stand for and deliver based on her audience's needs.

Through a series of customer journey exercises to get to know her new audience, we uncovered that they care about the environment, but also want something completely unique, colorful, functional, and one-of-a-kind for their home.

So, we made sure to use color in bright, bold ways that support and heighten the incredible products she creates. At every turn, from the fonts, to the illustrations, to the polka dots we're infusing the design with playfulness, whimsy, and fun that you can't help but feel, well, inspired by!

From customer journey exercises to logo designs to mood boards, everything builds to the money-maker... the website design which launched just a few short weeks ago!

Throughout the copy, we reiterate what makes Inspired Tire oh so special, different, and unique, and tie it to what is important to her audience so they see themselves in her brand. At every turn we ooze with approachability, friendliness, and a sense of "hey, you can do this too!" so we can start filling up her waitlist for her upcoming courses while selling her amazing products and building her email list. (Yay for digital strategy setting these priorities and designing around them!)

Even better, while the site was being designed and built, Cheryl didn't waste any time with marketing -- she's already built a 88.4K following on TikTok, and because we put up a "coming soon" page to gather email addresses, she launched to 1,400 people already on her email list. Nice, right?

This site is one of the most fun sites I've had the pleasure to design and I can't wait to see where Cheryl takes it -- check it out on https://www.inspiredtire.com!

CLIENT SPOTLIGHT: It's about to get real sexy up in here, friends, so start clutching those pearls!I've been working wit...
11/08/2021

CLIENT SPOTLIGHT: It's about to get real sexy up in here, friends, so start clutching those pearls!

I've been working with the illustrious Andrea Murphy Photography on her new brand dedicated exclusively to bo***ir photography in Tulsa and hooooooo, nelly, it's getting real steamy on this side of the screen, folks!

Now, a lot of designers out there start the design process with Mood Boards, like this one here. But while that’s part of the project’s process, that’s NOT where I start.

That next pic? With all the words on the screen? You’ll see where I actually start. With an (ugly!) spreadsheet. Conducting customer interviews.

No homework exercises here about customer avatars or ideal clients, friends. Instead, I talk to your favorite clients and find out why they bought from you, why it was important to them, and more.

This data dictates so much throughout the process, from how we position your service packages, what’s included, what your lead magnet should be, copy inspiration, business opportunities, and yes, even design decisions!

Here, we’re going with an ultra-luxurious feel, moody, and rich, like you feel those satin sheets, the furry throw, and bubbly champagne on your tongue. This feeling reverberates through the fonts, colors, and textures revealing a truly one-of-a-kind experience that’s worth every penny!

From customer interviews to Mood Boards to the actual Home page, everything builds on itself to form a complete picture of the brand.

Using customer insights we quickly learn who Andrea's clients really are, what they really care about, why they really bought her services, and who they were really buying it for.

We’re able to better tell that story throughout the copy and design in a powerful, meaningful way to give women the empowerment and self-care they’re looking for and an experience they’ll never forget.

We’re also able to position the webpages with information they need to make informed and empowered purchasing decisions, easing their fears with thoughtful articles offering guidance on what to wear and reinforcing body positivity so her clients know no matter what they think about themselves, they’re beautiful just as they are and it’s high time they’re the center of attention for once no matter what life has had in store for them.

Sooooo excited to launch this sucker and see how this changes Andrea’s business and the countless lives her photography touches!

When Blane Conklin for Williamson County Judge contacted me, he needed a website to not only educate people in his Texas...
19/07/2021

When Blane Conklin for Williamson County Judge contacted me, he needed a website to not only educate people in his Texas county on why they should vote for him in the upcoming electoral race this November but to also raise donations and solicit contributions from his top supporters.
And luckily, with my background in working with non-profits and political campaigns whilst volunteering at NARAL Pro-Choice Oregon, I was able to leverage everything I learned there to create this beauty!
While we built out the full site, we quickly created a simple landing page with links to his fundraising sites so he didn't lose any momentum and was ready to accept donations ASAP.
Then, we got to work on the full site, outlining:
📍 Exactly what a County Judge is
📍 The issues Blane stands for
📍 Blane's story about how he was a past Republican but current Democrat helping to appeal to conservatives and others who are flipping their political stances
📍 The comparison between him and his opponent and current incumbent (who is basically a human trash bag) so it's clear why anyone with a basic moral compass should vote for Blane.
Visually, we created a warm, down-to-earth, personable brand that is totally against the status quo of boring, generic, slick, corporate, politician branding/websites. Blane is instead positioned as someone different, a political outsider, an actual human being who's standing up for basic human values, someone you'd wanna grab a beer with. The copy is written with a conversational tone, and photos are scattered throughout of Blane working with and talking to various people in the community, gathering support, and listening to their concerns.
Since launching the site a mere 6-months ago, he's already:
⭐️ Raised significantly more money than his opponent
⭐️ Raised more money than he did during his entire 2018 campaign
⭐️ The campaign has nearly 70 repeat donators who believe in him and his cause so much that they continue to donate to the campaign
If you're in Texas and live in Williamson County, definitely take a look at https://www.conklinforcountyjudge.com to learn more about how this race directly affects you and your community, and consider voting for and/or donating toward Blane's campaign!

Today, my business turned 8 👏🏻 years 👏🏻 old! 👏🏻It seems like only yesterday I was walking into my boss's office to tell ...
24/06/2021

Today, my business turned 8 👏🏻 years 👏🏻 old! 👏🏻

It seems like only yesterday I was walking into my boss's office to tell them that I was putting in my two weeks notice.

With a shaky voice and a lump the size of Connecticut in my throat, I couldn't help but burst into tears because 1) OMG, what was I doing, 2) OMG, was I really ready for this, and 3) OMGGGGG...

But I told myself, "Nuggs? This is only temporary. Just try this whole 'running your business thang for 6 months, and if you don't like it, you can always find another j.o.b. If that's the worst that can happen? That's pretty damn good."

And here we are 8 years later, folks. Albeit with a few more grey hairs, and an upcoming hair appointment to address that SO STOP JUDGING ME.



So, to celebrate this milestone, I'm running a 50% off sale of my signature course DIY Websites That Sell for this week only!
(A $247 value!)

https://www.nataliemcguiredesign.com/work-with-me/diy-websites-that-sell-course/

Save 50% by Using the Code "bizbirthday"

(Code only works when you select the "pay-in-full" option upon checkout.)

Whether you're new to online business, or you've been around for a while, you know there are plenty of tactics used to g...
23/06/2021

Whether you're new to online business, or you've been around for a while, you know there are plenty of tactics used to get people to buy from your website.

Countdown timers, chatbots, tripwires, ClickFunnels, downsells, upsells, lead magnets, manipulative copy designed to poke at your pain points so they can sell you on the idea that you or your business are broken but can be fixed with a fancy subscription service for the low-low price of $197/month.

Sound familiar?

Now, I'm not saying any of the above are inherently bad. I've used some of these things, and so have my clients. But they can certainly be utilized maliciously when not thoroughly examined as to why we're using them.

One big thing I've noticed is they're often used when deeper work around your business model, business goals, and customers are being avoided.

These tactics can be used as a bandaid, a way to avoid really looking at what we're saying, how we're saying it, and who we're saying it to.

So before you jump on the next bandwagon of tools or software to meet your income or impact goals, I'm here to invite you to go back to the basics.

In my FREE talk with Laney Houser at her "Summit to Your Success" I'm talking about 3 Ways to Make Your Website Sell in 2021.

We're talking about:
📍Your website goals (and the mistakes to avoid!)
📍How the kinds of photos you show on your site can be used to allow your prospects to envision working with you and buying your products
📍How talking to your customers will help your copy write itself (and convert better than ever!)

Join me, Laney, and 25 other incredible women like my friends Helen Tremethick, Sarah Masci, and more, and register for the summit to learn success secrets that will help you in both your business and your life.

https://laneyhouser.com/SSS-Natalie

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Monday 08:00 - 18:00
Tuesday 08:00 - 18:00
Wednesday 08:00 - 18:00
Thursday 08:00 - 18:00
Friday 08:00 - 18:00

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