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25/03/2024

Our Dear Client Paul Plascencia, who has early memories of making ice cream with his grandparents, will use custom equipment from Mexico to create unique flavors.

22/03/2024

The logo itself features a heart with flames around it, The heart is a reference to a Mexican symbol from the early 90s, representing passion, life, and love.

20/03/2024

Mexican culture and traditional characters inspired the concept, with a heart logo symbolizing passion and love. The name “Corazón Helado” represents the team’s dedication to the business, and traditional Mexican imagery is reflected in the illustrations. The strategy effectively captures the business’s essence, reflecting its Mexican roots and authenticity.

18/03/2024

A branding and design strategy was created for Corazón Helado, a Mexican ice cream and snack shop in Baltimore. The strategy included illustrations, a logo, and a website design showcasing the menu.

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http://bychasingfences.com/

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