Dotted Line Marketing

05/03/2025

We recently wrote a blog post for a new client, Products, Inc. A leader in plastic injection molding, they’ve been in business for decades. In this article, we share their guide to mold creation, repair, and maintenance. Learn more about their process here: https://www.rucoproducts.com/Blog.asp

27/02/2025

There are a million ways to communicate with clients and prospects. But for many business-to-business companies, finding the right mix can be overwhelming. In this post, I share how to find the best balance to reach your organization’s unique goals. https://www.dottedlinemarketing.com/2025/02/right-sizing-marketing-efforts-for-small-b2b-organizations/

19/02/2025

As you begin implementing your new marketing strategy for the year, I’d recommend taking a hard look at your website. While you may be regularly updating a blog or project portfolio, other pages may not have been touched for years. Taking the time to review each page helps ensure information is up-to-date and that the current content and design support your goals. In fact, I did this exercise in January and am currently working my way through some content changes of my own.

08/02/2025

On Thursday, I attended the SMPS Kansas City Post-Holiday Party. With a focus on wellness and relaxation, guests could make essential oil rollers, chat over board games, or enjoy a chair massage. It was an ideal evening.

18/12/2024

We recently worked with Affinis Corp on an award submittal for ACEC Kansas. We’re pleased to share their project was recognized with an Engineering Excellence Award. In this post, we breakdown our tested strategies for delivering wins when applying for awards.

11/12/2024

While many companies have branding guidelines in place, not all include rules for copy. Taking the time to define your voice helps marketing materials sound like they’re coming from one business – no matter who puts them together.

An important step in this process is outlining how terms should be handled. Define which words are capitalized or hyphenated, whether or not you’ll use an Oxford comma, and how your company name should be displayed each time. Then, communicate those details to your entire team to keep things consistent.

04/12/2024

Earlier this year, we partnered with Full Windsor on the creation of several case studies for their website. Each followed a standardized format, but they all had a unique story and point-of-view – the best of both worlds. You can find one of them here: https://fullwindsor.co/work/site-updates-improve-performance-security-and-seo

20/11/2024

This year, I collaborated with Affinis Corp on their eighth Industry Summit. Reflecting back, there are five things we’ve done that contribute to its success. Find our best strategies here: https://www.dottedlinemarketing.com/2024/11/5-strategies-for-planning-a-successful-event-insights-from-affinis-corps-industry-summit/

13/11/2024

I’ve just started work on the 2025 plan for Dotted Line Marketing. As I pull together the content calendar for the website, let me know if there are any topics you’d like me to cover on the blog or here on social media.

06/11/2024

For years, U.S. Engineering has been committed to a culture of sustainability. They’ve shown this through project work, organizational changes and community involvement. We recently wrote an article highlighting the sustainability-focused curriculum they developed for Project Lead the Way. Learn more about it here:

Members of the U.S. Engineering (USE) team recently developed new lesson plans for Project Lead the Way (PLTW), a national organization focused on STEM (Science, Technology, Engineering, and Mathematics) education. This innovative lesson, inspired by ...

01/11/2024

I talk a lot about planning and goals and preparation. But, measurement is equally important. In this month’s blog, I’m sharing a few ways to gauge the success and effectiveness of your marketing efforts. Learn more here: https://www.dottedlinemarketing.com/2024/10/how-to-effectively-review-your-marketing-plan-a-step-by-step-guide/