12/22/2022
📰 NEWSFLASH: You only care about yourself (and so do I, and that's ok).
Keep in mind, you only care about your family, pets, country, car, planet, and whatever else, because they are YOURS. 🐕🌎
The problem is that when we as/and business owners forget that fact when we plaster words like "I", "my", "me", and "we" all over our marketing, offers, and messaging.
🙏🏼 When making a request, most people's 'pitch' includes phrases like "I need...", "WE offer...", "would mean a lot to ME", and so forth.
NO ONE CARES ABOUT YOU. THEY CARE ABOUT THEMSELVES.
Just keep in mind that when you write a cold email, give a sales pitch, or ask ANYONE for / to do ANYTHING...
🪝 FOCUS / MAKE IT ABOUT (HOW IT BENEFITS) THEM.
..and watch your success-rate skyrocket 🚀
