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Root & Associates

We are an automotive market research and advisory firm specializing in online commerce and digital a

18/11/2021

However, a lot of the increase in sales over the next several years is tied to how well the dealer does in educating their staff on how to "inform consumers about the general care of EVs, battery systems that propel them, infrastructure to charge them and government tax incentives to buy them."

Learn more here: https://www.wardsauto.com/dealers/car-dealers-influence-ev-sales

02/11/2021

The same expectations hold true for dealers. Benefits of using digital retailing among franchise dealers: 61% reduced time spent on the sale.

Learn more here:https://www.coxautoinc.com/wp-content/uploads/2021/01/2020-Digitization-of-End-to-End-Retail-Study-FINAL.pdf

19/10/2021

Furthermore, dealers must be prepared for this segment to grow. 71% of consumers report that they would be interested in starting the purchase and paperwork online and finishing it at their home. For dealers looking for a competitive edge today, respondents report that if all other factors were equal, 44% would choose a dealership that offered this service over one that did not.

Find out more here: https://root.associates/pages/past-work

12/10/2021

Even more compelling, 39% are planning to buy within a week or less. This means shoppers are simply looking for the right dealer to transact with on first contact. Besides the car, what else are they looking for? We can help.

Find out how here: https://root.associates/pages/contact

07/10/2021

Today, six of ten auto shoppers say they'd prefer to do more of the car buying process from home for their next purchase and for over half, that includes handling financing online.

What is holding more dealers back from meeting this need, issues with the technology or resistance to change the process?

Learn more about market research here: www.root.associates

06/10/2021

We'll be at the Digital Dealer Conference & Expo next week in Las Vegas and look forward to connecting with you! We have helped our clients turn research investments into revenue and we'd love to show you how you can too.

Email Kevin directly to set up a meeting: [email protected]

01/10/2021

With inventory shortages forcing buyers to travel outside their local area to purchase a new vehicle buyers are qualifying dealers online even more than in the past. 91% of buyers want their personalized price and payment before they go in. Dealers with a strong DR strategy have an advantage.

Learn more here: https://root.associates/pages/past-work

24/09/2021

From 2018 to 2025 New Vehicle Sales $37B to $343B / Used Vehicle Sales $54B to $178B / Aftermarket Sales $29B to $84B. Total revenues generated by all digital automotive retailing to grow from $120B to about $605B by 2025. Online sales of new vehicles are expected to contribute to over 50% of global online revenues.

www.root.associates

09/09/2021

The industry, while improving, still has a way to go to meet consumer expectations for digital retailing. What do you think is holding us back the most?

Learn more:https://www.coxautoinc.com/wp-content/uploads/2021/01/2020-Digitization-of-End-to-End-Retail-Study-FINAL.pdf

www.root.associates

24/08/2021

While the EV (electric vehicle) market expects a more than 20% growth rate, the ICE market (internal combustion engine) is not even on target to reach 4% of growth. Is this data an indicator of ICE’s gradual end?

Learn more: https://root.associates/blogs/insights-blog/ice-d-the-end-of-internal-combustion-engine-vehicles

27/07/2021

Need thought leadership research to back a fall conference presentation or a Q1 product push? Start it now, as the completion window is closing fast.

Learn more here: https://root.associates/2017/04/11/market-research-as-a-wickedly-successful-biz-dev-tool-6-steps-to-reach-the-decision-maker/

13/07/2021

While online retailers are eroding share, franchise dealers are consumers preference for purchasing online.

Learn more:
https://www2.deloitte.com/content/dam/Deloitte/us/Documents/manufacturing/us-2021-global-automotive-consumer-study-global-focus-countries.pdf

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