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21/08/2026

OPPO takes its Reno16 campaign beyond the usual OOH playbook with a fun, eye-catching billboard featuring Janhvi Kapoor. 🔥📸

A clever outdoor ex*****on that turns a familiar face into an even harder-to-ignore brand moment. 👀
📸: Aashi🤍

advertising, marketing, creative advertising, marketing campaign, brand strategy, OOH advertising, outdoor advertising, billboard campaign, creative ads, brand campaign, viral advertising, digital marketing, Janhvi Kapoor, OPPO Reno16

21/08/2026

The bhai-s have assembled, the Rakhi rules have changed, and this time, they’re not getting away with the usual “Happy Rakhi, here’s your gift” routine. 😂🎁 With the gang locked in and last-minute gifts just a tap away, Rakhi just got a serious upgrade.

Rakhi campaign, Raksha Bandhan ad, bhai gang, brother sister bond, Rakhi gifts, last minute gift delivery, festive advertising, Indian advertising, creative brand campaign, Rakhi marketing

21/08/2026

The sweetest Raksha Bandhan stories are the ones where love comes before everything else. ❤️

In Cadbury Celebrations’ 2018 Raksha Bandhan campaign, a younger brother gives up his dream of buying a cricket bat and uses his saved money to surprise his sister with chocolates — a simple gesture that beautifully captures the bond between siblings. 🍫💜

With personalized gifting and a strong digital push, Cadbury Celebrations turned a traditional festival into a celebration of thoughtful, emotional gifting.

🎬 Starring: Khushi Joshi & Abhishek Sharma
🏢 Agency: Ogilvy India
🎥 Director: Vinil Mathew
📸 DOP: Ravi K Chandran
🎞️ Production House: Breathless Films
🍫 Brand: Cadbury Celebrations

A beautiful reminder that sometimes, the smallest sacrifices speak the loudest. ❤️

Cadbury Raksha Bandhan ad, Cadbury Celebrations campaign, Raksha Bandhan advertising, Rakhi ads, brother sister bond, emotional Indian ads, Indian advertising campaigns, festive marketing, brand storytelling, nostalgic advertisements, Cadbury India, Ogilvy India

20/08/2026

✈️ When flying became a dream everyone could afford. ❤️

Air Deccan’s iconic “The Old Man and The Sky”, released in 2005, told a simple yet powerful story — an ordinary villager experiencing air travel for the very first time.

Instead of glamour or luxury, the campaign focused on aspiration, affordability and accessibility, bringing Air Deccan’s powerful “Everyone Can Fly” promise to life. 🇮🇳

The emotional storytelling captured what affordable aviation meant to millions of Indians — making the dream of flying feel closer than ever.

In 2007, the campaign was recognised by the Limca Book of Records as the longest Indian TV commercial ever telecast.

❤️ A reminder of when advertising didn’t just sell a product — it told a story.

Agency: Orchard Advertising
Production House: Thinkpot Films
Director: Manoj Pillai
Agency Creative: Thomas Xavier, Orchard Advertising
Music Director: Ricky Kej

Air Deccan, Everyone Can Fly, Air Deccan advertisement, The Old Man and The Sky, Indian advertising, iconic Indian ads, old advertisements, advertising campaigns, brand storytelling, emotional advertising, aviation advertising, nostalgic ads, Indian marketing, creative advertising

20/08/2026

Nykaa is putting Gen Z where they belong — front and centre. ✨💄

With its ‘Be The Face’ campaign, Nykaa celebrates a new generation of beauty, self-expression and individuality, turning Gen Z from the audience into the face of the brand. 💅🔥
What do you think — is Gen Z redefining beauty marketing? 👀

Nykaa Be The Face, Nykaa campaign, Gen Z campaign, Gen Z marketing, beauty marketing, beauty campaign, Indian brands, youth marketing, digital marketing, brand campaigns, beauty industry, social media marketing

20/08/2026

This Rakhi, Flipkart Minutes is turning “Tu-Tu Main Main” into “Two Two Main Main”! ✌️🎁

Because sibling fights may never end, but getting two sibling favourites for the price of one can definitely bring a temporary truce. 😂💙

A fun Raksha Bandhan twist that blends sibling banter, smart wordplay and a deal worth sharing.

Flipkart Minutes, Two Two Main Main, Tu Tu Main Main, Raksha Bandhan Campaign, Rakhi Offers, Sibling Love, Sibling Banter, Brand Campaign, Creative Advertising, Moment Marketing, Quick Commerce

19/08/2026

Sunny Deol’s pan masala comments are back in the spotlight. 👀

The actor recently said he has never endorsed pan masala or gutkha and would not associate himself with such products because it goes against his conscience.

But now, an old advertisement featuring Deol alongside Ravi Kishan and Vijay Raaz has resurfaced online, sparking a fresh debate over celebrity endorsements, accountability and brand associations.

The resurfaced commercial has put Deol’s recent comments under scrutiny—and reignited a bigger question: How responsible should celebrities be for the products they endorse?

What do you think? 👇

advertising, marketing, celebrity endorsements, brand strategy, marketing campaign, celebrity marketing, Sunny Deol pan masala ad, Ravi Kishan, Vijay Raaz, resurfaced advertisement, viral ad, brand accountability, celebrity accountability

19/08/2026

💪 From “Dhai Kilo Ka Haath” to “Dhai Kilo Ki Rakhi” — Instamart gives one of Bollywood’s most iconic dialogues a fun Raksha Bandhan twist with Esha Deol. 😂🎀

A nostalgic pop-culture moment meets clever festive marketing, turning a legendary Sunny Deol reference into a perfectly timed Rakhi campaign. 💥
Which Bollywood dialogue deserves a festive twist next? Tell us in the comments! 👇

Instamart Raksha Bandhan campaign, Dhai Kilo Ki Rakhi, Esha Deol Instamart, Sunny Deol dialogue, Bollywood marketing, Rakhi campaign, festive marketing, moment marketing, pop culture marketing, creative advertising, Indian brand campaigns

🍏 poppi just turned a billboard into a giant Sour Apple!poppi took its Sour Apple launch to the streets of New York with...
19/08/2026

🍏 poppi just turned a billboard into a giant Sour Apple!

poppi took its Sour Apple launch to the streets of New York with a peelable OOH stunt featuring 500 removable green apple stickers.

Passersby could peel a sticker for a chance to win an exclusive Sour Apple launch mailer. As the stickers disappeared, the hidden campaign underneath was revealed—making the audience part of the creative itself. 👀

A simple idea, made interactive, rewarding, and impossible to ignore.

poppi, Sour Apple, peelable billboard, OOH advertising, outdoor advertising, interactive billboard, interactive OOH, brand activation, experiential marketing, New York, marketing strategy, creative advertising

18/08/2026

Safed’s latest ad turns a recent protest into a neat story of empathy — while leaving out the uncomfortable reality behind it.

The protest was real.
The conflict was real.
But the ad gives us a much cleaner version.

When advertising rewrites reality, can empathy really be the whole story?

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