Ad.Plus

26/05/2026

AdMob vs. Google AdX: Which Is Best for Your App Monetization Strategy?

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n this comprehensive guide, we will break down the core differences between AdMob and AdX, compare their features, and help you decide which platform is the ultimate fit for your app.

16/01/2026

Pause Banner Ads

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The Next Frontier in Banner Monetization

03/12/2025

The Power of Rewarded Ads for Publishers

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18/11/2025

TCF v2.3 Is Here: Why You Need to Upgrade to Protect Your Ad Revenue

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The clock is ticking on the new IAB Europe transparency standard. Here is your complete transition guide for 2026.

16/10/2025

What Are Secure Signals — And Why They Matter

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Secure signals enable publishers to safely activate their first-party data in the programmatic auction while preserving privacy and data ownership.

16/09/2025

Manage Account (MA) vs. Manage Inventory (MI) – Which is Right for You?

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13/08/2025

Which Traffic Sources Are Allowed for Monetizing a Site with Google Ads?

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26/06/2025

How to Add SKAdNetwork IDs to iOS Apps to Maximize Ad Revenue

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The monetization landscape for iOS apps is evolving rapidly — and if you're not passing SKAN IDs from your apps, you're leaving serious ad revenue on the table. Apple’s SKAdNetwork (SKAN) has become the backbone of privacy-preserving attribution on iOS. Yet many developers still fail to configur...

09/06/2025

Supercharging Your Roku Monetization: A Deep Dive into GAM Utils

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In the dynamic world of Connected TV (CTV) advertising, maximizing revenue from your inventory requires sophisticated solutions. For publishers leveraging Roku, a leading streaming platform, understanding and implementing tools like GAM Utils is crucial for unlocking robust programmatic monetization...

23/05/2025

What is SDK Bidding and How Publishers Can Maximize Their App Revenue

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For mobile app publishers, maximizing ad revenue while maintaining a stellar user experience is a constant balancing act. In a rapidly evolving programmatic landscape, staying ahead means embracing innovative monetization strategies. One such game-changer is SDK Bidding in Google Ad Manager, a power...