Bixa

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Bixa

We're an award-winning market research firm that helps you deeply understand your customers

26/03/2026

This is what most days actually look like. Comfortable, moving fast, and figuring things out in real time.

20/03/2026

Running a business isn’t about having all the answers. It’s about getting comfortable making decisions without them.

The confidence doesn’t come first. You earn it by showing up anyway.

18/03/2026

Give me a walkable street, good coffee, and a coat that makes me feel like I have my life together ☕️😊

26/02/2026

Have you ever taken the long way home just to see a sunset?

From a logical standpoint, that makes no sense.

It costs more time.
It burns more gas.
It delays dinner.

If you were optimizing for efficiency, you’d take the shortest route.

But humans are not optimized for efficiency.

We are optimized for meaning.

AI has never felt grief.
It has never felt pride.
It has never felt belonging.

It has no idea why someone would take the long way home just to see a sunset.

AI would calculate the fastest path — the statistically optimal decision.

Because AI is built on probability and predictability.
Not lived experience.
Not emotion.

But hello!👋 EMOTION is where strategy lives.

The brands we love? Not chosen logically.

Remember last year when Gen Z was paying hundreds for dirty sneakers?

Or every year when people buy $6 Girl Scout cookies outside a grocery store that sells cheaper ones inside?

That’s not logic.

That’s belonging.
Identity.
Nostalgia.
Pride.

No algorithm has ever bought something to feel seen.
No AI has ever felt insecure in a fitting room.
No machine has ever stayed loyal because it felt valued.

AI can predict.
AI cannot human.

And if your customers are human, your research needs to be too.

Book a call with my team if you want real human insight:
http://calendly.com/sarahweise/30

20/12/2025

Biscuits.

That’s where this moment started.

Carla Hall talking about biscuits—and the memories, emotions, and people they instantly bring to mind.

Food as feeling, not function.

This photo was at the International Dairy Deli Bakery Association trade show—basically a mile-long stretch of specialty cheese, salami, bread, and pastries. 🧀🥖

So yes, heaven. 😇

But what stuck with me wasn’t the food.
It was that idea.

When I look back on Bixa’s work this year, the moments that stand out most aren’t the charts and graphs.

They’re the aha’s that come from deep conversations with real people—where our amazing qualitative researchers peel back the layers and uncover why someone chooses one product over another....

Not because of features.
But because of their biscuit moment.

That memory.
The comfort.
The nostalgia.
The identity and meaning that quietly shape decisions long before a product hits the cart.

That’s why Carla’s story landed so hard for me.

On the stage at IDDBA, I presented the 2025 trends in shopper behavior across dairy, deli, and bakery.

And then I met Carla, and she gave language to what sits underneath all that data.

I now think of these emotional drivers as somoene’s biscuit moment—the imprint that drives what we buy and why we come back.

At Bixa, this is what we measure and track every day:
the emotional drivers and motivations behind purchase decisions.
Because people don’t choose food—or brands—based on features alone.
They choose based on memory, comfort, identity, and meaning.

Sometimes, a biscuit explains more than a chart ever could. ✨

25/12/2024

Merry Christmas from our family to yours! 🎄🎁🔔

24/10/2024

Teaching market research strategies to thousands—one take at a time. 🎥📊 It’s more than just recording, it’s helping businesses and professionals unlock new insights.

28/05/2024

Twinning with Amy today! 👯👩🏻‍🔬👩🏻‍🔬 double the brains, double the fun, and double the power in our research adventures.

01/05/2024

🌟 How can you improve customer satisfaction? Here are some tips to understanding exactly what your customers love and what they need more of.

📊 Deep-Dive Analytics: Utilize customer satisfaction surveys, feedback forms, and social media analytics to gather real, actionable data.

🔧 Practical Improvements: Identify common pain points and streamline processes to enhance the user experience. For example, if data shows long wait times are a problem, consider optimizing your service flow or adding more staff during peak hours.

💬 Engage Actively: Use customer comments to drive direct improvements. When customers mention they love a feature, think about how to expand it. If they dislike something, fix it promptly.

🔄 Feedback Loop: Keep the conversation going. Regularly update your customers on how their feedback has led to real changes. This not only keeps them informed but also builds loyalty.

👂 Listen and Adapt: Show that you're responsive by adapting your offerings based on customer needs and desires. For instance, if customers express a preference for more eco-friendly products, explore sustainable options.

📅 Ready to elevate your customer satisfaction to new heights? Set up a call with us to dive into tailored customer research that highlights how you can delight your audience even more. Book your spot at bixaresearch.com and start making impactful changes today!

25/04/2024

Do you know for sure who your MOST VALUABLE customers are?

🌟 Maximize your marketing impact with precise customer segmentation.

At Bixa, we delve into behavior, purchasing patterns, and profitability to help you focus your efforts on the segments that promise the highest ROI.

📲 Start targeting your best customers with a free consult at...

--> bixaresearch.com

23/04/2024

💰 What do your customers think about your prices?

Bixa uses advanced quantitative methods like Van Westendorp and Gabor Granger surveys to...

💰 Understanding Pricing Perception: Dive into what your customers truly think about your pricing.

📊 Price Sensitivity Analysis: Understand how price fluctuations influence buying behaviors.

🎯 Optimal Price Points: Discover what customers are comparing your offer to in their minds, and determine ideal pricing strategies that maximize your sales AND customer satisfaction.

🏷️ Ready to unlock the secret to pricing that pleases both you and your customers?

📲 Book a free consultation to refine your pricing strategy at...

--> bixaresearch.com

22/04/2024

🌍♻️ This Earth Day, let's talk about recycling—not just plastics and paper, but our ideas too!

In marketing, as in nature, nothing should go to waste. Dive into customer research to discover what resonates, then repurpose your old strategies into innovative approaches tailored to your audience. It's all about adapting and improving. Let's keep our planet—and our marketing—green and thriving! 🌱🔄

Marketers, are you turning your old ideas into gold? How do you reuse your strategies to stay fresh and relevant?

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Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Telephone

+13015417699

Website

http://www.bixaresearch.com/

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