07/04/2026
I can tell exactly when someone starts using AI for their content – and skips the strategy part.
And their clients can, too.
It’s not because AI is bad.
It’s because their voice disappears.
Their posts used to sound like this:
“Struggling to stay consistent with your workouts?
Not seeing results even though you’re putting in the effort?
Let’s fix that.”
Clear. Direct. Real.
Then suddenly it’s:
“Getting fit is like climbing a mountain in flip-flops while juggling protein shakes…”
😬
It didn’t get better.
It got performative.
More clever.
Less trustworthy.
Your content doesn’t need to be more clever.
It needs to be more you.
I broke this down here:
👉
I can tell exactly when someone starts using AI for their content – and skips the strategy part. It’s because their voice disappears. Their content used to sound like this: Struggling to stay consistent with your workouts? Not seeing results even though you’re putting in the effort? Let’s fi...
