Robin Web Consulting

20/08/2019

Why is SEO still important ?

People use the internet to fulfill their need for information, whether it’s settling a bet on who was the 14th president (Franklin Pierce, by the way) or finding a local restaurant, perfect piece of clothing, or the ideal contractor for a home remodel.

Search engine optimization (SEO) is the process of helping your customers connect with your business online.

Our team uses modern SEO services, backed by the best digital practices, to increase your traffic & rankings for vetted keywords and long-tail phrases that drive business to your site.

If you are a website owner, or know someone who is in need of Local SEO services in Chula Vista click the link below

Providing professional SEO services in Chula Vista for local businesses. Our SEO strategy strives to achieve higher google rankings and help you reach your target market. Call 619-363-2342

20/08/2019

If you are looking for a Digital Marketing services in Chula Vista, Ca then you have come to the right place.

Robin Web Consulting's strategy encompasses a digital marketing plan that includes basic, short-term, and long-term activities in the marketing field. We will analyze the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies that contribute to the goals of the company and its marketing objectives. We will custom-tailor and implement a business strategy that is unique for your business.

Why Is Digital Marketing Important?

Google and Facebook generate more revenue than any traditional media company because they control more eyeballs. That's why digital marketing matters, it is where the attention is. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. ... You can save money and reach more customers for less money than traditional marketing methods. Get to know your audience and allow them to know you personally which can help to create brand loyalty.

To talk with our Digital Marketing specialists visit https://www.robinwebconsulting.com/digitalmarketingservices

10/04/2019

A few websites completed over the last couple of months

If you need a website for your business, or know someone that does, let me know. Discounts available for all referrals. 5 page Info / portfolio websites start at $400

www.fidelitiyhomeinspectionssd.com
www.southernwaterpolo.com
http://desperadosmotorsportsauction.com/
www.genesishomeimprovementssd.com

www.robinwebconsulting.com

Smart and Affordable web design and digital marketing services for small to medium sized businesses. Call 619 363-2342

10/01/2019

Keyword Research has always been an important part of SEO and Content Marketing, and still is. However it is not as important anymore in the eyes of google and ranking well on search engines. An excerpt I took from sums this up perfectly. “ Focus On searcher intent
In everything we do online, we should always be focused on fulfilling the needs, wants and desires of the customer “. I couldn’t agree more and for those that follow me you will have seen posts from me about providing value, quality content over quantity content etc etc
The whole article from Neil is extremely useful for anyone who does content marketing, experienced or just starting out. You should check it out , I’m glad I did as I have learnt so much in the beginning when I has started out, and still to this day from his posts
You can read the article at https://neilpatel.com/blog/stop-keyword-research-for-blogging/

https://www.instagram.com/p/BsducomndHv/

05/01/2019

Small Business Saturday Marketing Tip🗣

SEO still matters now more than ever ‼️ 5 important SEO steps to implement in 2019

Divide your SEO into different areas

1. On Page =
Technical Optimization Possibilities URL structure, page structure, technical content, internal linking and many other aspects.
2. Content =
Find the right content for the different target 🎯 groups. Break them down as : Potential Prospects, Buyers, Customers but also don’t forget content for the general public which in time will set external links to your website
3. Links=. Your website is considered more credible by Google when other sites refer and link to yours
4. Interactivity=

How people use your site and how they interact with it. Aim for an above average performance in all areas of your website.

5. Social Media Optimization.
Focus on improving social signals, shared, likes and most importantly boost your engagement
As always I welcome your feedback, what works for your business ? What have I missed?


https://www.instagram.com/p/BsRUnIuHI1n/

04/01/2019

Content is Advertising
One of the main advantages of content marketing is that it can operate as an Ad in disguise. When you create your content to be the advertising itself you no longer interrupt what people are searching for. 615 million plus devices use adblockers, and the number is growing. This also means your great banners or ad copy is not always getting seen anymore even when paying for it.
You need to create content that is the advertising, set apart from cut and dry ads. Utilizing blogs, articles, podcasts and video are ways to reach your target market without the hard sell.
Bottom line is if you create valuable content that entertains and educated your audience adblockers won’t affect you , and people will seek you out instead of shutting you out. Content marketing is a way to create and nurture an ongoing customer relationship beyond making a purchase.
Comment your thoughts below



https://www.instagram.com/p/BsOo6gIHDrY/

04/01/2019

Content Marketing isn’t going anywhere in 2019 and will play an important role in how the search engine algorithms decide what content from which website to show users

1. Focus on meaningful content that provides value .
Think what a potential customer might ask the search engine or what problems they need solving and create content around solving that problem or answering the question. Plenty of keyword research is needed in the early stages of content creation
2. Be informative.
Quality over quantity. Write unique as possible amazing content. Make the search engines want to return your webpage again and again as it had the best content in your field of expertise
3. Entertain
This one can be tricky to some who are new to content marketing. Be entertaining in order to boost engagement. On many platforms engagement is key to getting your content to the top of the pile. Create content that gets others involved via comments and make them want to engage in discussions, Share it to others or give it a thumbs up


https://www.instagram.com/p/BsOO9C6HM6g/

04/01/2019

Contest time!

Are you starting a business, or know someone who is or maybe you are an existing biz small biz owner that needs an updated website ?

Robin Web Consulting are giving away 1 mobile responsive website with up to 3 pages to 1 lucky winner. Also Included is 1 domain up to $15$ value. The only fee to be paid is web hosting ( 100$ per year )
US residents only, aged 18 and above. Project not to exceed $500

Be Sure To Do All 3 Steps In Order To Qualify ‼️‼️‼️‼️ 1. Tag yourself or someone that would like to see this offer using the hashtag

https://www.instagram.com/p/BsJpMxGnXbi/

04/01/2019

Going into 2019 a huge part of your On Page SEO strategy needs to be optimizing your website for Voice Search.

https://www.instagram.com/p/Br_WB0jHFGu/

21/11/2018

Understanding your website stats and how consumers use your website will help you better reach your audience with your content, your products or services and your ad campaigns. Remember a high bounce rate will affect your Google page ranking.
Work towards a 50% or better keeping users engaged on your site for 2.30 minutes per session. Easier said than done 😬.

Use the power of video, and useful relevant content that solves problems or answers questions, and high resolution photos to help keep the users interested

https://www.instagram.com/p/BoHbhsGnp-h/

21/11/2018

E Commerce owners who are looking to boost their Holiday sales👨🏻‍💻👩🏻‍💻🤳🏻💵👀 you have to ask yourself, how important is Social Media during the holidays?

We say a lot!!! Social Media is constantly changing and has dominated desktops, mobile devices all over the world. Stats show that Instagram is up to 1 billion users a month 🙀. Facebook even during its tough year is still showing 2.27billion users every month. No other single advancement has changed the lives and culture so dramatically as Social Media

Make the most of the holiday season, look forward to a spike in revenue by optimizing your Social Media for your brand. When implemented correctly Social Media can build powerful brand awareness and identity and this combined will ultimately drive sales.

71% of consumers report that they will recommend a business to others if they have a positive experience with a brand on Social Media

32% turn to Social Media to find info about holiday gift purchases

#2 reason a person follows a brand on social media is to keep up with current promotions

Don’t miss out on your portion of the market share, start actively working on your Social Media strategy today!

https://www.instagram.com/p/BqYHbWPn11G/