The One Business Consultants

23/03/2023

Communicating the right message to the right people at the right time...

13/03/2023

Having a Unique Value Proposition is about telling the world how we, our product or service are better than any other...

28/02/2023

Engagement!

Snapchat launching a new AI chatbot to its paid Snapchat+ subscribers.
Right now, users spend on average about 30 minutes on Snapchat per day. So, by introducing a new chatbot, I believe the goal is to increase user engagement: what they do and how they spend their time on the app.

The new chatbot provides personalized recommendations for users, such as gift ideas, recipe suggestions, or maybe even travel options.

Social media platforms are all about engagement, so whether it’s a chatbot, a marketplace, a VLOG channel, the platforms will always look for ways to get you to stay more on the app.

One very important aspect of that is user-generated content. A lot of us provide replies and reviews and engage, whether we’re buying something on Facebook Marketplace or providing an opinion or joining a conversation on Twitter. And companies encourage UGC as a proven method for Word-of-Mouth Marketing.

Will you subscribe to Snapchat+ to gain advantage of the new chatbot? Share your thoughts!

18/01/2023

The Power of the Brand:

Zellers is making a comeback!

When I first came to Canada back in 2000, Zellers was one of the most prominent department stores I have begun to experience.

Their slogan “Where the lowest price is the law” was a true staple! Compared to all the other big box retailers, their prices were low, yet quality was not compromised in general.

When Zellers started closing down, a lot of Canadians felt they were losing something because of the deep rooting of the Zellers brand in the Canadian consumer’s mind.

The Zellers brand which was founded in 1931, kept on building and associating with its customers for years, and when it was departing the marketplace, the brand did not fade away. People still talked about how Zellers provided good pricing and competition. There was a connection that was built with the brand over the years!

Recently, when Zellers announced its comeback for this year, people were pleasantly surprised. Then that nostalgic feeling for the brand that Canadians know and love started to resurface rapidly.

That’s the Power of the Brand. That’s why companies need to work on their brands and keep building it as they grow. It takes time, effort, money, and above all compelling marketing communications to keep building your company’s brand.

What are you doing to build your company’s brand? Share with me in the comments!

03/01/2023

- New year goals in place?
- Ready to embrace change?
- Find what you're passionate about?
- Make time for exercise and your wellbeing?

Are you ready for the new year?

Leave a note, and tell us how you're prepared for 2023!

#2023

25/12/2022

Wishing you and yours happy holidays, peace and joy in 2023

06/09/2022

Join us for part 3 of our Sales & Business Development series for this year. We're back in person, so don't miss out!

Important topics will be tackled including KPI setting, prospecting, & successful behavioural attitude... and at the end of the session, don't forget to pick up your handout!

Mississauga Board of Trade - MBOT

Join us on September 22nd for MBOT's Professional Development Series on - Sales – A Recipe For Success – The KPIs Needed.

Register Here: https://lnkd.in/gqEGnAu7

Thank you to our sponsors J D Factors & Keyser Mason Ball LLP

24/02/2022

If you didn't register for Mississauga Board of Trade - MBOT's Professional Development series "Sales & Business Development" please go ahead and do so here:

https://web.mbot.com/events/Virtual-Professional-Development-Series-Sales-Business-Development-Series-1-of-4--924/details

Join experts Carol A Ayton and Dan Vivian on tools that are free and available for you to expand your growth opportunities!

17/02/2022

Let's make 2022 the year of recovery from what we've been through over the last two years!

Mississauga Board of Trade - MBOT Professional Development Committee is proud to present to you a series of webinars (and soon enough seminars) on Sales & Business Development.

Enough of the "let's go back to basics" sessions that you've seen for the last two years! It's time to move forward!

That's why we are bringing you sessions that will provide you with new tools in various aspects of business to ensure you maximize your sales and develop your business.

Join us for session 1 of 4 on March 3rd at 11:00 AM EST and learn about sales and marketing tools that are FREE and will enhance your market position.

With experts Carol A Ayton and Dan Vivian

Register Now: https://web.mbot.com/events/Virtual-Professional-Development-Series-Sales-Business-Development-Series-1-of-4--924/details

12/02/2022

Had the privilege of being with Mississauga Board of Trade - MBOT for their "Your Voice - Your Thoughts - Our Future" event last week on the future of providing the best member services as part of their strategic vision.

Thank you Trevor McPherson, Anna Maria Adams and Stephanie Giorgio for the opportunity to share with you shaping a bright future for Mississauga businesses!

26/12/2021

Here's wishing you all...

06/10/2021

If you haven't already signed up for "Marketing - Good To Great" Master Class, you still have time.

Marketing - Good To Great Master Class is a 90-minute workshop that will get everyone in your organization to think and speak marketing!

It is designed for entrepreneurs, startups, anyone in your organization who is in direct contact with customers and potential customers.



Register here:
https://www.eventbrite.ca/e/176561378837