Ace Reddy Media (2026)

01/10/2024

The #1 Reason Why Your Ad Campaigns Fail:

❌ It's not the Ad Copy.
❌ It's not the Creative.
❌ It's not that the stars aren't aligned for you.

It's simply because as soon as someone clicks on your Ad, they immediately get hit with 10+ ads from your competitors.

Even if they click your ad first...

They'll immediately start seeing a BUNCH of different ads for similar products.

Imagine this...

You're selling a beauty cream that's the BEST in the market.

You put your heart and soul into creating a great ad.

You target the right audience.

They click on the ad and are interested in your product but they procrastinate on buying it.

In the next 24 hours...they'll see 10+ ads for other beauty creams and they might end up buying one from your competitors.

You've put all this work in to get them interested in buying a beauty product but someone else has them as a customer.

Over the last decade of running advertising and helping my clients hit over $21+ million in Sales.

I have a developed an incredibly counter-intuitive system to deal with this exact problem that can help you get more leads and customers.

And I want to give you access to this system for completely free of cost.

Want it? 👇

21/07/2024

Store Owners: SEO vs. Paid Ads – Which One Gives You Better ROI?

25/05/2022

Focus on increasing the quality of your work not reducing the price.

There can be only lowest priced product in the marketplace - if you are spending time competing to be that product, you already messed up.

Instead - spend time on making sure that you have the highest quality product/service that people are willing to pay high tickets $$ for!

23/05/2022

The Three Towers of eCommerce and How To Build a Six-Figure eCommerce Business Effortlessly!

Tower #1:- Acquisition.

This Pillar refers to acquiring new customers and new business.

If you have an eCom business - you need new customers!

If you have a brand new eCom Business or an eCom business with not a lot of sales - this is the first thing you need to focus on.

You need new customers!!

You can't upsell any customers if you don't have any nor can you get repeat buyers if you never had any customers.

So this is the first thing you'll focus on.

The key is to find 1-4 products that convert THE BEST on the front end to cold audiences and use these products to build your business.

People that do one product funnels really don't understand the dynamics of this business, with one product funnels you're essentially leaving 50-60% of the money on the table.

Here's the thing, once you dial this system in - you can actually afford to lose money on the front end too, and still kill it on the backend.

How? let's get to tower #2!

Tower #2:- Volume.

So let's say you're selling this cool electric flashlight and you're waking up to 40 new customers a day and $1000/day in revenue.

What if now instead of just promoting the single flashlight - you sold them a set of 3 at a discount.

"Buy one for $25! Buy 3 for $70".

Or whatever the deal is...

And let's say 20% of the people decide to take you up on this deal. (8 people)

Now instead of making $1k/day in Revenue, you're making $1,480/day.

Add another product to it worth $100 (another cool variety flashlight or so) and let's say you had a 15% conversion rate on that. (1 sale!)

That is $100 more than you would make if you didn't have that offer!

So that's the end - once you acquire a customer, keep them buying more and more stuff from you.

Which brings us to Tower #3...

Tower #3:- Frequency.

Now if you want to build a long-term business online - you need to figure out how to increase the lifetime value of your customer.

You need them to buy from you again and again.

How?

Email and Sms Marketing!

These are the easiest forms.

Send them Special Deals via Email or SMS.

Another cool method is to run Retargeting ads aggressively to past buyers and persuade them to buy more products from you.

Increase the number of times people buy from you and you'll be able to make more money in the long term.

Let's say you're getting 1200 new customers/month, imagine having just 10% of them return and buy from you again.

That's 120 customers and if they spend even as less as $50 on your store, that's still an extra $6,000 in your pocket.

Conclusion:-

Increase the number of “New” Customers.

Increase the number of Products they buy/order every time they buy.

Increase the number of times they return and buy from your store.

21/05/2022

Track Every Sale!

One of the greatest mistakes I made with info marketing is not tracking things accurately.

I’ve always had the “I’m putting these courses out to help people and I make some money in return” kinda mindset which is good but....

This also prevented me from doing things that are necessary to grow the info marketing business.

Anyway, so today I decided to do a complete breakdown of all the products I’ve promoted and tried to find out exactly what converted the most and what was the most profitable.

Here’s a few interesting discoveries:-

#1:- More Customers is only more money if you have a strong backend.

If your primary goal is to get customers - you’d have to price your products cheaper.

However, if your backend is weak - you’re better off selling a semi- higher ticket product ($497-997) product right from the scratch.

In my case, there were two products.

Product A had 3-4x as many customers as Product B.

Yet, Product B was 3x as profitable without even a backend offer.

However, in another case where your backend offer is strong - you can definitely go the route of selling a cheaper product on the front and upselling a more expensive product.

#2:- There was no real conversion difference between $297 and $497.

From the tests I’ve run, there was no real conversion % difference between the two prices.

Test this out by bumping up the price of your course/program to $497 and see if there’s a huge difference in the conversion numbers.

#3:- Know where your Revenue and Profits are actually coming from.

I made a weird move of shutting down a program of mine which I thought wasn’t really converting well.

The only reason I thought this was because the # of customers was low even though the price was high.

However, when I did the numbers - I realized that with a strong backend I could’ve really taken this to the next level.

Always run the numbers before you shut down or boost a program.
Another program I thought was killing it because it had 50+ customers for just 20 or so days of promotion really wasn’t “killing” it at all.

The profitability numbers were weak.

#4:- Customer Acquisition Products shouldn’t be confused with Revenue Generating Products.

Only use C.A. Products to attract people into your ecosystem and then instantly sell them more stuff.

Do you want to really help someone take their life and business to the next level?

Sell them more products.

The moment the person stops buying stuff from you - he’s out of the ecosystem.

He won’t implement your info either.

Use Customer Acquisition Products to attract people into this eco-system you build up and then instantly upsell a higher ticket program.

Don’t expect to make much money from the front end though and don’t even create a front end if you don’t have a solid back-end plan yet.

And some more stuff I’ll probably publish over the next few days.

19/05/2022

Just a reminder!

19/04/2022

eCommerce in 2022!

Here are a few major predictions of mine:-

1. eCom is still growing rapidly and will continue to grow - People are getting lazier day by day and would rather order something home than actually go buy it, so eCommerce will definitely continue to grow.

2. Pure Dropshipping will take a hit - Esp with FB going hard on quality control and surveying your customers, all the “one product” store gurus who rely on AliExpress alone will soon be crushed.
If you currently rely on Aliexpress or Dropshipping vendors with slow shipping times - you’ll be affected by this.
You can drop ship to see how a product is going to convert but definitely warehouse your products and move accordingly.

3. General Stores have been suffering and will continue to suffer even more in 2020, I’d recommend building an actual niche store and a brand around it.

4. Facebook Ads have been more powerful with CBO honestly but the learning period of the algorithm has slowed down comparatively to ABO.
But if you master the system, you could get better results at the same or a very slight price increase next year too unless they introduce something else.
The Advertising itself is going to be hard if you sell subpar products with a shady website.

5. Customer Service is a huge key when it comes to eCommerce esp now since good customer service can impact your FB accs quality score.
Good customer service and having the proper systems in place are crucial to building a great eCommerce business in 2020.

6. Building an eCommerce business in 2020 is going to be much easier because all the “fly by night” Dropshippers are going to be restricted and a majority of your competition will be annihilated.

7. Having a Good Business Model with a Strong Backend system is going to be key if you want to make a lot of money next year.
If you don’t currently have a backend and are only selling one product - I’d recommend you restructure your business ASAP.

8. Video Ads have been working extremely well for most product types in 2018 and 19 and will continue to kill it in 2020.
Image ads work as well depending on product types but you have a lot more advantages of running video ads (you can run video views LLA, etc.)

9. BFCM eCom Sales almost doubled on just Shopify alone (last year's total sales were $1.5 billion and this year the sales were $2.9 billion)
eCom is definitely growing in a steady space.

10. Apparel has been the best seller from 2017 to 2019 during the BFCM and will be the best seller in 2020 too.
POD still works and will continue to work - however, now because of the increased ad costs, you need to build a strong backend to turn it into a profitable business.

11. Steer clear from Augmented Reality Ads or anything other modern forms of advertising because as I predicted last year, it’ll take a few years for them to blow up.

12. Branch out to other traffic sources instead of relying on just FB, other traffic sources have become extremely profitable this year and especially proven to convert.
Use - Google, Instagram, etc. to dominate your niche.

Hope this post helps!

19/04/2022

Just in the last 14 days, we spent $6.4k to hit $15k in Sales just on the front end selling supplements.

Supplements is a hard niche to crack actually - it took me a long time to even figure out how to get the ads approved, lol.

We did it using a pretty easy method actually, I'll give you the compressed version here:--

Step 1:- Run Ads to a Cold Audience.

There's a few ways to do this, but the easiest way is to just run video ads and build your LLA's.

Get a video testimonial from a customer of yours and start running ads using Interest Targeting.

Test both Purchase and PPE Ads.

The Primary Purpose of this is to build up the LLA Audience.

Step 2:- Run LLA (LookAlike) Campaigns.

If you have any purchases - run LLA purchase.

If you don't have any purchases - run LLA Video Views.

A Majority of your Sales will come from LLA's.

Another way to do this is to generate the traffic through IG Influencers and just run ReTargeting and LLA ads.

Step 3:- Setup 2 Re-targeting Ad Campaigns.

One for people who added something to the cart/viewed content but didn't purchase.

The second is for people who already bought something, upsell them something.

Running Re-targeting ads will enable you to capture the sales of
Tips:-

Warm-up your Account:- Your FB Ad Account is at risk of being banned if it's brand new and you advertise the supplement directly.

Instead, run a page-like campaign at $10/day for 3 days and this will disarm Facebook and then slowly introduce the ads (set a budget of no more than $20 in the beginning).

Don't use Micro-budgets:- With Supplements, micro-budgets just don't work.

The Average Cost Per Sale of a Supplement is going to be $25+, with budgets of $10/day - you might get one sale in 5-6 days honestly and this is a terrible way of marketing since you're getting close to no data.

With the PPE Campaigns - set the budget at $15-$20/day and the LLA's at $30-$50/day minimum to see optimal results.
Our Best campaigns had a budget of $80/day just in the testing phase.

The costs go down once your pixel gets sufficient data and starts getting dialed in.

This is why you need a STRONG Backend - you should be able to lose money on the front end with customer acquisition but still, make profits.

15/04/2022

“If you had to start a brand new eCom business from scratch and crush it in 2022 - what would you start?”

This is a question a good friend asked me yesterday:-
Here are the two things I would do:-
Strategy #1:-

I’d build a subscription business in either the outdoors or beauty niche.

Get a solid funnel in place and run a ton of FB advertising to it.

If I can get new customers for $15-$20 and have an average LTV of $50-60 over a 3-6 month period - I’m going to be killing it at a high scale.

Now let’s get to...

Strategy #2:-

I’d find a niche that’s already working.

I’ll do some research and find out what’s super-profitable and that I’m kinda passionate about too.

I’ll go to AliEx and eCom hunt and find 4-5 best-selling products in that niche.

And I’d test all of them - If 1-2 products convert, great!

Or I go back and pick 4-5 more products and keep testing them.

Once I find 2 products that are converting, I’ll build out a backend for those products so I can increase the AOV and LTV and make real money.

Some of these products are going to be Unicorns (products that are going to sell extremely well because they’re trendy for a short period of Time) and Centurion/Evergreen (products that will sell well over long periods of time).

I’d leverage and sell both!

The Unicorns would help me get the store super profitable in the short run and the Centurion products will help me keep the store profitable in the long run.

Another important thing I’d do is - if the numbers are cool and I see a steady scale, I’ll warehouse the products and make a lot more in profit.

15/04/2022

A year ago, I shot a 2 hour paid webinar where I walked everyone through my paid marketing system.

Brent Sheppard was initially skeptical because the price was only $97 but decided to get the webinar anyway.

He just sent me this message (1yr later) - he hit the 2CC using the same principles I covered on the webinar.

This is why you need to create great content.

Killer content = lives can change.

This isn’t just about you - it’s about everyone.

My principle has always been “have a success” and then teach how you got it.

So for example:- if you get 300 leads today with YT, teach others exactly how you did it.

Don’t make stuff up, just Teach people what worked for you every week and watch how your following starts to grow.

Make sure you teach it in a simple step-by-step manner too so people get it and take action.

You’re always going to have imposter syndrome - make sure you’re only teaching stuff that works and then ignore the imposter syndrome.

This year I’ve decided to actually give away a ton of value for free on my YT channel and other places because I see the kinda impact it has.

Ace Reddy Media

01/10/2024

21/07/2024

25/05/2022

23/05/2022

21/05/2022

19/05/2022

19/04/2022

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15/04/2022

15/04/2022

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