30/08/2020
1️⃣0️⃣ Social Media Marketing Tips for small businesses
to commit to for success! ⤵️
1 • Choose and stick to the best platform for your customers and audience. Don’t try to be everything to everyone.
2 • Hone your unique brand voice. Now that you’ve found where your customers & audience are, speak to them in a way that engages and gets their attention.
3 • Set attainable and specific goals! Bonus points for developing a plan (or have someone do it for you 😉) to get you there.
4 • Decide on a posting schedule that’s consistent. This doesn’t mean you can’t add in extra posts for events or when the mood hits you but being consistent is the main point.
5 • Keep an eye on your competition. See if they’re doing something that’s working really well and recreate it to make it your own. Or use it as a lesson as what NOT to do.
6 • Invite your followers to join you OFF the platform. Get them in your store or on your website so they can take advantage of your amazing offerings!
7 • Balance your posts. Be human, but also don’t forget why you’re here and promote your business. Make sure to not be too heavy in either direction and show your followers who you are while showing them what you have to offer.
8 • Choose images wisely. Always use high quality images that capture attention! The best way to communicate your style, story & mission!
9 • Remember to engage your followers! Remember, people purchase from those they know, like & trust. Best way to do that is block off time to interact with your followers by replying to comments and likening their posts in return.
10 • Always continue learning. Social media is always shifting and changing so don’t worry about being a guru, but stay engaged and always learn little by little how to get better to achieve your ultimate brand presence!
