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Iris Moon Consulting

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Iris Moon Consulting, Market Research Consultant, .

At Iris Moon Consulting we believe in working with young health and wellness businesses to listen to their needs and rediscover proper alignment to their business objective with passion and purpose.

29/10/2021

I don’t know how to top this 🔥⬇

Happy Friday 👋🏾 Today’s message is short and sweet.

Naval Ravikant really stated it to perfection. I don’t think I can compete!

With that said, my thought for the day is to not give up.

We all have something special and unique to offer others💯

It’s so easy to get discouraged when we see other people succeed or when we fail at doing something we really wanted to achieve.

Remember, we really don’t know what’s going on in other people’s lives and we are more than capable of achieving our dreams if we believe in ourselves.

I hope everyone on this platform succeeds in their respective businesses ☺️

I understand that at times it can be difficult, but you’ve got this!

I believe we all possess talents and even if you don’t realize now, you will.

If there is nobody out there to tell you, I’m here to say, you are doing great 🙌🏾

Have a great weekend everyone! I’ll see you around 😊

27/10/2021

Feel free to use these hashtags ⬇

As a rule of thumb, it’s a good idea to choose a variety of hashtags with different popularity.

We personally like the medium to smaller ones because the odds of you appearing at the top of those searches are higher.

🔥Bonus🔥 We also recommend creating a personal brand hashtag.

This will allow your users an easy way to get in touch with/find you on social (engage and connect).

It’s also great for cross-channel promotion across your different platforms.

25/10/2021

With the pandemic ongoing for the past two years, people have become more conscious of their health.

Since most gyms were not able to have clients indoors, many businesses expanded to include classes out in the open fresh air 🌳

This new trend went on to be called the Al Fresco Workout!

These workouts are done in wide-open spaces, fields, beaches, terraces, parks, etc. 🏖

Basically, anywhere there is refreshing flowing air.

Two prime examples of businesses investing in this trend include Equinox and SoulCycle.

Equinox opened full-service outdoor locations in New York and Los Angeles called Equinox+ In the Wild (equinox.com, 2021).

Ntiedo Etuk, CEO of Fitgrid, stated that he sees studios keeping this outdoor option going because clients like the variety (Well+Good, 2020).

Are you participating in this trend? Let us know in the comments.

22/10/2021

🔥 Must Read 🔥

Happy Friday 👋🏾 How many of you overthink starting a business or struggle making progress on a task/project?

Sometimes we spend so much time wondering if we are making the right choice, or we focus on learning to the point of not being able to implement/apply what we have learned.

It’s like we become addicted to learning instead of just DOING. 🙃

I have been guilty of doing this exact thing, but I realized there are only so many books one can read or courses one can take before productivity needs to take place.

It comes to a point when you must put your thoughts into action. 🎥

How many of you can relate to this? Let’s discuss this in the comments!

20/10/2021

What are some of your favorite tools to use for business? Share in the comments!

18/10/2021

If you are a business that is new to social media, you are probably a little nervous when it comes to content marketing on various platforms.😳

First thing first, you should have a content strategy in place if you plan to consistently produce content that is effective.

Not only will a content strategy help you set and reach goals, and help you keep track of your progress, but it also helps you to produce content that converts. 🙌🏾

Now, there may be times where you feel stuck but remember, inspiration can be found in all kinds of places!

Here are three easy social media content ideas that will work for any social media platform:

1️⃣ Feature exciting company news
2️⃣ Share interesting marketing data
3️⃣ Feature behind the scenes look

What are some of your favorite easy content ideas? Share in the comments!

15/10/2021

Happy Friday 👋🏾 You may have noticed that this week’s theme centered around content and grabbing your audience’s attention in a crowded world.

The reason we picked this quote is that it really narrowed down the point of having empathy for your audience.

In marketing, you want to make sure that you feel a sense of empathy for the people you are targeting before you create content.

Having a sense of what it is they think about, what their desires are, and what they value most is vital.

This is true no matter if you work B2B or B2C.

Remember, people don’t care about you or how great your business is. Sorry to be so blunt, but it’s true 🤷🏾‍♀️

The only thing they care about is that you solve their problem.

When you are creating content it’s important to be authentic, transparent, and ensuring that you’re humanizing your brand.

Overall, your goal is to empower your audience. You want them to make a choice. Hopefully, their choice will be your business ☺️

In the future, we will focus on different strategies that help improve your empathy in content marketing.

Is that something you would be interested in?

Let us know in the comment section.

13/10/2021

Small business owners should understand their unique customer’s journey roadmap and that not all leads are equally valuable 👀

A customer journey map is a visual depiction of the process a prospect or customer takes to reach a company goal.

A ‘lead’ is a person who shows interest in your company.

There are several other ways, and these are just a few examples ⬇️

A lead may become interested in your social media posts, subscribe to your newsletter, be interested in a coupon or free offer, or be enticed by a trial product your business is testing.

Can you think of other examples? Let us know in the comments!

11/10/2021

Personalization is the key to driving engagement on your website!

When customers feel like you are creating a unique experience for them, they will be more inclined to purchase from your business.

According to an Accenture 2018 poll, around 91% of consumers are more likely to shop with companies that present them with personalized offers and recommendations.

Remember, customers don’t want you to define their journeys, instead they prefer for companies to enable them to carve out their own paths.

What are some examples of how you create personalized content for your business?

08/10/2021

Happy Friday 👋🏾 Earlier this week we talked about unique value propositions and how it sets you apart from your competitors and defines why your audience purchases from you.

In order to connect with your audience, it’s important to meet them where they are already. It goes back to truly knowing who your audience is.

There’s nothing worse than spending all your time creating content, launching campaigns, and running ads just to have your efforts fall flat.

When that happens, more than likely, there is a disconnect from your audience. You don’t know who it is you’re talking to, what their pain points are, and what their desires are.

To remedy that, it’s important for you to understand how they think, how they talk, and what their expectations are.

For example, you won’t find Lululemon selling to people who are not interested in their health and exercise or sports attire.

Overall, it comes down to putting people first and tapping into their mindset.

We would love to hear your thoughts on the topic.

Share in the comments!

06/10/2021

If you want your marketing strategies to be successful in your health and wellness business, you need to focus on establishing a strong digital and social media approach.

Check out the 3 easy marketing tips we shared in the slides!

Are there other tips that I left out that you think are just as important?

Let me know in the comments!

05/10/2021

💥An important aspect of having a digital marketing plan is establishing a unique selling proposition 💥

So, what exactly is a UVP?

The answer: The heart of what your business offers to audiences. This is what sets you apart from your competitors and defines why your audience purchases from you.

Without a concise value proposition and clear effective messaging integrated into your marketing then your products and/or services may get lost amidst the sea of so many choices available to consumers.

Remember that consumers are simply attempting to fulfill their needs and solve their own problems.

In tandem with a value proposition is positioning. A positioning statement is a broader aspect of the value proposition and usually is formulated after the value proposition of each of your offerings is defined.

Consider the positioning statement as your business’s executive summary.

What will you offer to your customers? What unique value do you have?

Share in the comments!

P.s. I had to share the goat pic! Every time I see goat yoga it cracks me up 😆

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Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

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http://irismoonconsulting.com/

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