GoDigital

05/12/2019

The Best Time to Post on Instagram in 2019

When is the best time to post on Instagram? The statistic Bureau of Statistics analyzed 12 million Instagram posts and found that the best time to post on Insta

18/07/2019

Sometimes you’re at the right place at the right time 🐬

16/07/2019

Mass appeal hashtags
Mass appeal hashtags are general hashtags that can apply to almost any post. They’re frequently used, meaning they’re also frequently sought out. They can occasionally give your posts a significant bump in reach, putting them in front of established audiences. Examples of these include and .

15/07/2019

Entertainment hashtags
These hashtags aren’t meant to grow your audience, they’re meant to expand on the relationship with the audience you already have. These phrases often have little to do with a brand itself, and a lot to do with the situation in the specific post. In the example below, and are both entertainment-focused.

10/07/2019

Location-based hashtags

This won’t apply to all ecommerce merchants, but if you have products that would appeal to local audiences, use it to your advantage. Do you have novelty mugs that feature different states? Use or to connect with the right audience.

09/07/2019

Branded hashtags⁠
These should be listed in your profile bio, and are exclusive to your specific store. They can be used to build brand awareness, and you can encourage users to share user-generated content using them.

08/07/2019

Using hashtags to connect with your audience
Understanding which hashtags you should use is a crucial part of developing a strong hashtag strategy that maximises your reach and increases engagement. There are different types of hashtags that each serve a purpose, and any strong strategy incorporates a combination of them.

07/07/2019

Most popular Instagram hashtags by category
There can be a lot to consider when working with Instagram hashtags, so let’s regroup around a solid starting point. Below, you’ll find the top hashtags sorted by categories like industry or event that you can use to start the process of fleshing out your hashtag strategy.

05/07/2019

Using the right Instagram hashtags can help you extend your reach, engage your audience, and even boost your brand. In order to get each of these distinct benefits, however, you need to have specific strategies in place.
This is something that’s often mystified brands, as it can be difficult to notice trends and patterns at first glance. Hashtag strategies aren’t one-size-fits-all, which can cause even more confusion for businesses trying to figure it out for themselves.
Today, we're sharing how to create an effective hashtag strategy for your Instagram account, including hashtag research, how to implement and develop hashtag strategies, and even specific hashtags you should add to your roster based on your business’s goals.

05/07/2019

How hashtags work on Instagram⁠
Hashtags on Instagram can be attached to posts and become clickable phrases and topics. Any word or phrase can be turned into a working hashtag, as long as it has the # placed in front of it.⁠
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When users click on a hashtag, they’re taken to its discover feed, which shows all the public content attached to it. People will click on or search for hashtags they’re interested in as a way of finding content on Instagram.⁠
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Since hashtags are used with an intent to discover content, the right hashtags can put you in front of your target audience, even if they haven’t connected with you before. Recognizing the importance of hashtags on the platform, Instagram has expanded the functionality of hashtags. Brands can now add clickable hashtags to their profile bios.⁠
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Instagram Stories has a hashtag sticker, which lets you place working hashtags on your Stories. When users click, they’ll be taken to the hashtag’s feed, just like they would if they’d clicked on a hashtag on your post.⁠
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Users can also follow hashtags they’re interested in, ensuring that content from those hashtags appears in their feed regularly.⁠