Our tailor-made campaigns and spot-on strategy help our clients engage with the audiences that matter most. Fringe refers to both being on the cutting edge and to fringe benefits. Coming from Sweden (the land of universal healthcare, daycare, schools and universities, six weeks of paid vacation, and one year of paid parent leave), it also symbolizes a work/life balance that is important to the Fringe Embassy team. Our plan is to offer the citizens (our clients) of Fringe Embassy the best marketing and media benefits available and strive to maximize a healthy work/life balance. Embassy was a movie with an incredible scene where an adult son was talking to his mother saying, "But Mom, Dad was not a Consul – he was a consultant." Consul Anna Sӧderstrӧm asked her mother what a consultant was. Her mother replied, "It is someone who gets paid for doing nothing." Needless to say, Anna never strived to become a consultant. However, given that Fringe Embassy adds considerable value to our citizens (clients), the term "consultant" is not used by our team. Instead, we use the whole diplomat lingo: ambassador (principal, CEO), consul, attaché (associates), and we coordinate charge d'affaires (sales/business development) and special envoys (sales trips).
