Marketing What Matters

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Marketing What Matters

Solving marketing headaches for artists, small businesses, and not-for-profits.

Marketing What Matters is an online resource for arts, heritage, culture, & grassroots marketing.

09/09/2018

Is your out-of-office working for you?

A good one can help you unplug and be more productive when you’re back.

24/03/2018

If you value your clients, they deserve a strategy that's designed with them in mind. Reaching any specific demographic requires research, strategy, and evaluation. If you think you have an easy answer, it probably won't work. You wouldn't think you could attract high income clients just by raising prices, so why would lowering them work for lower income clients?

The short answer? No. Here are the numbers. It stands to reason that if an organization offers free admission, it may be more successful in welcoming lower income visitors. But is this even true? That’s the subject of this KnowRead More ›

23/03/2018

Dear Facebook, it's not you, it's us.

https://www.marketingwhatmatters.com/dear-facebook-its-not-you-its-us/

21/03/2018

Spring is a time for new ventures, new growth, new ideas so get out there and put something in the world!

Put Something In by Kat Evans | Mar 20, 2018 | Thinking Out Loud | 0 comments Springtime in the Garden Like so many of us, spring has me thinking about change and about growth. And, to be honest, I’ve been feeling pretty burnt out where I am, professionally. So, I’ve made the decision to make so...

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