CleverMac PR

15/02/2019

Thanks to the Shifting Sands On The Path To Sustainability production team for sparking the interest again to designate the Indiana Dunes as a national park!!! The documentary is truly a testament to the power of film.

The Indiana Dunes National Lakeshore has been re-designated as the Indiana Dunes National Park, making it the 61st national park in the country and the first in the State of Indiana. Save the Dunes…

14/09/2017

Managing the Digital Age: A Dialogue with CCOs and CMOs

This report discusses how the rapid evolution of digital and data are changing the CCO and CMO functions. It also offers a digital road map and checklist to help organizations create and refine their strategies. http://bit.ly/2h30PXk

29/06/2017

A critical understanding of PR is important to the media relations function. How your brand is framed in earned media influences how your brand is perceived.

In a time of constant digital innovation, the media environment today has introduced a new ability for consumers to broadcast their opinions about companie

20/06/2017

Recommended read.

http://prsay.prsa.org/2017/05/04/3-ways-communicators-can-help-restore-public-trust-in-the-media/

The concern over “fake news” isn’t just a problem for the journalism industry — it’s an issue for all professional communicators. In a March Weber Shandwick study on the rel…

24/04/2017

Last month, the Institute for Public Relations blogged about ethics—the backbone and origin of organizational character. Ethics, often under-discussed in the corporate world, is largely influenced by organizational culture. But for an organization to be truly ethical, it has to have a strong understanding of its own ethical values.

Read more at https://goo.gl/DJ3IFs

Organizations consistently use terms such as character to describe themselves in terms of mission, vision, and values. Oftentimes character is used...

19/04/2017

If everyone is a PR strategist, how does anyone get anything done? Check out Mark Weiner's blog at Institute for Public Relations.

https://goo.gl/ikPG62

It’s a curious thing how the overwhelming majority of public relations agencies and practitioners identify as “strategists.” Here is the problem:...

17/04/2017

Connecting with your audience is key to good storytelling. Tanner Dame, the CEO of Proof Eyeware, offers another key to storytelling in a March American Marketing Association newsletter piece.

"The purpose of illustrating his company’s story was to emphasize the importance of a meaningful story. The key to being meaningful [...] is to be memorable."

https://shar.es/1QojQ4

12/04/2017

Did you know that search engine queries comprise nearly 64% of the average company’s internet traffic? This makes managing your organization’s online reputation critical. Check out the guide on digital reputation management by Lumentus.

http://www.commpro.biz/how-to-make-the-right-impression-a-guide-to-digital-reputation-management/?utm_medium=email&utm_source=peer360&utm_campaign=CommPRODaily32717&utm_content=RepublicansDealtheirLeaderaMajorDefeatinhisFirstLegislativeBattleasDonaldTrumpsTowerofCardsCollapsesOpEd

...managing your organization’s online reputation is more critical than ever.

10/04/2017

"Artificial intelligence has dominated popular culture for years; it may soon dominate marketing. Scientists, researchers and marketers are looking for the next step to make data self-aware."

Hal Conick's interesting piece in American Marketing Association Marketing News publication.

https://www.ama.org/publications/MarketingNews/Pages/past-present-future-ai-marketing.aspx

07/04/2017

We agree with Dr. Whitler from the University of Virginia...the CMO IS “the most misunderstood and frankly underappreciated” role in the C-suite.

Read more about the evolution and awakening of the chief marketing officer from American Marketing Association.

https://shar.es/1QoxgP

07/04/2017

Research from American Press Institute and AP-NORC suggests that who shares an article on social media has a bigger influence than the original source on whether people trust it.

https://www.americanpressinstitute.org/publications/reports/survey-research/trust-social-media/