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Personalized service, innovative strategies and rock-solid results are the signatures of our agency and we look forward to putting them to work for your business.

When it comes to your brand, focus on your story.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Don't stress about perfection. Strive for connection....
19/06/2019

When it comes to your brand, focus on your story.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Don't stress about perfection. Strive for connection.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Tell a story that is authentic and honest and the right people will connect to it.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The wrong people? Well who cares about them anyway. They'll never buy from you anyway.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The tools of marketing and advertising changes decade after decade but the basics of earning a customer has never changed- tell your story and earn their trust.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Just start talking... the customers you want will listen.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

I will admit I have a love/hate relationship with the word . So many business owners wear their hustle as a badge of ho...
18/06/2019

I will admit I have a love/hate relationship with the word . So many business owners wear their hustle as a badge of honor. Something to be treasured as a sign they are doing everything it takes to be successful. Or that they are sacrificing more than most or experiencing more pain in exchange for eventual gain.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But on the other side of that, many of the most successful people out there discuss letting go of the hustle addiction as early as you can in your business journey in order to achieve true freedom.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Why does it have to be so hard to earn a good living? To own a business that you're proud of? That meets your needs and provides you the freedom you crave? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If your business is nothing but hustle, it just sounds to me like you just have a really high risk job.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Sure. We've all got to roll up our sleeves in the early days to do the work of 10 people until we can hire 10 people to replace us. But if you aren't looking for those opportunities to lighten your load and enjoy the fruits of your labor- are you building a business or setting yourself up to need to hustle forever just to survive?⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

Have you ever gone back and re-read things you wrote about your life years/months/weeks ago? Maybe it is your journal or...
18/06/2019

Have you ever gone back and re-read things you wrote about your life years/months/weeks ago? Maybe it is your journal or your vision board or your gratitude lists. Wherever it is that you record your thoughts and emotions on any given day.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Man oh man is that a powerful experience! Recently I've found myself going back to visit with past me often. To say thanks for her hard work and focus. To embrace my Then to allow me to proportionately celebrate my Now. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Sure- every thought and emotion I've jotted down over the years hasn't been entirely positive. In fact, a lot of days they were downright discouraged and defeated. But watching my journey out of those moments reminds me that I can get through them because I have before so many times. Sort of like a case study for my resilience and grit.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Don't forget to hang out with your past sometimes. Not to seek regret or relive struggles. But to give your current self a big ol' high five for all the incredible roads you have traveled and the beautiful story you've written.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀

You would be amazed how many brands we have come across that have sunk THOUSANDS into improving their website when the p...
16/06/2019

You would be amazed how many brands we have come across that have sunk THOUSANDS into improving their website when the problem isn't the site- it's the traffic coming into it! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So many media buyers out there focus on the wrong metrics. They focus on driving as much traffic for as little money as they can. Unfortunately, 1 Million visitors a day have no value if they aren't going to buy your products! There are tons of sources of cheap traffic out there, but junk traffic can end up costing you SO much more to acquire a customer.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Think about it: Would you rather pay $5 each for 100 visitors where 10 of them purchased ($50 CPA) or 50 cents each for 1000 visitors where only 3 purchased ($167 CPA)?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Before you drop tons of $$ into revamping your site, take a hard look at the performance of the sources of your traffic. If you're driving junk traffic, you'll get junk conversions. Raise the quality of your traffic strategies and you'll see those conversions start rolling in! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

The key to lowering acquisition costs for this bra brand was Story. They had a bullet pointed list of innovative feature...
15/06/2019

The key to lowering acquisition costs for this bra brand was Story. They had a bullet pointed list of innovative features that had previously been lost in their messages when presented as a group.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Our team laid out a buyer journey through the features that would ensure someone considering the product had all the information they needed. By bringing daylight to all the amazing things these bras had to offer, it greatly increased the conversion rate of our advertising funnel and in turn lowered out Cost per Customer/Purchase by more than half!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Resist the urge spew all your value in a single message. Figure out what will get their attention at the start, then tell your story in pieces to make sure it is fully experienced and understood. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You may find that no part of your unique value proposition is strong enough to stand on its own. But a combination of your features over time will allow buyers to have their questions answered over time, build trust in the brand and experience a Must-Have sense of urgency.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Want to know more? Check out our Success stories >> Link in Bio!⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

Many new client relationships genuinely give us the warm fuzzies. We knew from the first conversation that this revoluti...
14/06/2019

Many new client relationships genuinely give us the warm fuzzies. We knew from the first conversation that this revolutionary bra product was changing the game. And we were sure we'd met client our soul mates in this team of bad ass female entrepreneurs.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We also knew with one look at their marketing efforts that they had a string of bad luck in hiring teams to manage their advertising.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You can't scale a business if no one sees, understands or falls in love with your product. Ad team after ad team had put a simplistic story out into the market and stopped short of showing the true innovation and fashion altering power of their product. And in doing so, stopped short of bringing them actual return on their investment in advertising.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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They came to us frustrated and defeated. Our team dove in right away guiding the creation of a new, clearer story and quickly saw that better story telling and more consistent touch points along the buyer's journey were a quick path to profit. After more than doubling their ROAS in about 2 months, these growth-hungry entrepreneuers were able to invest more back in to their brand and scale quickly.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We were so privileged to get to help write their story and kick off a period of rapid growth! We know this is just the beginning! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Want to know more? Check out our Success stories >> Link in Bio!⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

We try not to get too political here, but some debates are just unavoidable. The lines are drawn at RVD. What say you?⠀⠀...
09/06/2019

We try not to get too political here, but some debates are just unavoidable. The lines are drawn at RVD. What say you?⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Cake is the clear winner over pie right? I mean really now... given the choice of a calorie-count-busting indulgence... how can you NOT choose ? Look at it... so pretty and delicious and frostingy.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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That's right team. I've drawn the battle line right here on our IG account.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Cake wins. Every. Single. Time.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Who is with me!?⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What would you celebrate in this moment right now? ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Our team starts each strategy meeting by talking ab...
08/06/2019

What would you celebrate in this moment right now? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Our team starts each strategy meeting by talking about our personal wins and professional gratitude from the previous week. I've got to admit, it's the best cure I've found for a bad case of the Mondays. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It's also a perfect opportunity to take pride in your accomplishments, large AND small. After all, half a step forward still gets you closer to your destination. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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"Sometimes you just have to eat the cake." -Courtney Brophy ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀Life's too short to never indulge. In runn...
08/06/2019

"Sometimes you just have to eat the cake." -Courtney Brophy ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Life's too short to never indulge. In running a business, in being your best self, in winning a game of Twister- it's all about balance. Work hard, aim high and every so often eat cake. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
📷: .ox⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀

What will you discover when you step outside of your comfort zone today?⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀I hope it's an appreciation fo...
22/05/2019

What will you discover when you step outside of your comfort zone today?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I hope it's an appreciation for the art of entropy. That you'll find the ability to revel in a bit of chaos and disarray. To stir the pot. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Making waves is a sure sign of innovation. So go out there and make people nervous- especially yourself! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

What will Kanye tweet next?⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀🤷🏽 We doubt even he knows. Running a business can be just as unpredictable....
22/05/2019

What will Kanye tweet next?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🤷🏽 We doubt even he knows. Running a business can be just as unpredictable. How do we navigate the highs and lows? We try to remember that there's an opportunity to improve in every win and the gift of a lesson learned in every loss. So arm yourself with pragmatism in the face of victory and resilience when facing failure.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And be prepared the next time Life says, "Imma let you finish, but..." ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

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