Pigeon Pie

Pigeon Pie Strategy and marketing for organisations who are changing the world. We help you engage your audience and launch successful projects.

Projects are not just a series of tasks that needs to be completed, it's also a series of promises to the various people...
11/07/2024

Projects are not just a series of tasks that needs to be completed, it's also a series of promises to the various people who are involved.

Keeping people engaged throughout the life of a project is something that needs to be foundational to our planning.

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Every project comes with challenges, but long-term projects require a much heavier upfront commitment. We need to "over ...
10/07/2024

Every project comes with challenges, but long-term projects require a much heavier upfront commitment.

We need to "over plan" for the challenges we face along the way.

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Plans and objectives can get muddled along the the way. It's important that we create regular opportunities to check-in ...
09/07/2024

Plans and objectives can get muddled along the the way. It's important that we create regular opportunities to check-in on progress.

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Do you have the same struggle on long-term projects?==
08/07/2024

Do you have the same struggle on long-term projects?

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Marketing will only make visible what is already there. Good marketing is truthful marketing, and if standards are not b...
05/07/2024

Marketing will only make visible what is already there.

Good marketing is truthful marketing, and if standards are not being upheld within the organisation, it impacts our brand outside of the organisation.

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How do we ensure that our organisations remain true to their founding vision and core promise?How do we build our brand ...
30/06/2022

How do we ensure that our organisations remain true to their founding vision and core promise?

How do we build our brand standards into the day-to-day running of the company?

We need constant oversight in 3 key areas of our brand.

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Clarity and communication is non-negotiable. ==
29/06/2022

Clarity and communication is non-negotiable.

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Brands only work when they are maintained, committed to, and delivered on over the long term.The big launch party doesn'...
28/06/2022

Brands only work when they are maintained, committed to, and delivered on over the long term.

The big launch party doesn't make the brand, the brand strategy doesn't make the brand, the flashy marketing or social media doesn't make the brand.

Brands are made in the standards we consistently deliver on.

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Understanding comes before clarity - and clarity helps us bring our value into the world.Being able to clearly verbalise...
01/03/2022

Understanding comes before clarity - and clarity helps us bring our value into the world.

Being able to clearly verbalise our organisation's value proposition is the key to enabling our teams to deliver on it.

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Brands are built by upholding the standards we've committed to. It's a commitment to the people we serve. If we want a s...
28/02/2022

Brands are built by upholding the standards we've committed to. It's a commitment to the people we serve.

If we want a strong brand - we need a strong commitment.

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If we're not clear on our promise, we can never be clear on our brand 💯==
28/02/2022

If we're not clear on our promise, we can never be clear on our brand 💯

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Our creative projects are made or broken by the environments we create. If we create a working environment where team me...
28/10/2021

Our creative projects are made or broken by the environments we create.

If we create a working environment where team members feel safe from judgement, they are more likely to speak openly and contribute their creative ideas freely.

If we're clear on which phases of a project require exploration and which require decision-making, we create a structure to work within.

If we're clear on our goals and have a shared understanding of the problem, we discover the direction in which to move.

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