11/03/2019
People follow businesses on Facebook and other social platforms for a few specific reasons.
1.) they want to know more about you
This is easy! TAKE PICTURES OF YOUR SHOP / PRODUCTS / CUTE SHOP DOG / CUSTOMERS (with permission, of course) / WORK YOU DO. The saying "a picture is worth a thousand words" is true! It's also worth a dozen customers coming to see you because they like your work.
Modern cellphones (or any that were made after 2012) have cameras that will be more than adequate for these pictures.
Take a work selfie! Show off! the more people can see you're YOU and not some faceless corporation, the more likely they are to stop by.