Upflow Inbound

02/04/2019

Designing A Real Estate Ad That Actually Works!
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The design of the advertisement itself deserves its own section. If you want real estate Facebook ads that work, then it’s important to put thought into how it will appear. This is because there are far too many ideas and possibilities that we couldn’t possibly limit it to a small section.
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Video Ads – As the name suggests, video ads are perfect for showing tours (guided or not) around your properties. Some realtors have found success using drone footage as well, especially if the property itself is much larger than what a video could showcase.
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Link Click Ads – The most basic form of any real estate ad that works is a link click ad. These will usually showcase a property or two with a message and then link to the listing on your website. However, you could also link to articles that you have that could educate your audience.
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Multi-Product (Carousel Ads) – These are multi-image advertisements that users can flick through. This is perfect for displaying several properties in a single ad and are great if you’re marketing multiple homes in a single area or style.
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Local Awareness Ads – For a Facebook real estate ad that works incredibly well for your local area, then a local awareness ad is perfect. In addition to displaying a picture, text and a link, it also allows you to add your local phone number in the form of a “Call Now” button which gives people a much easier time reaching you. These are best used together with Facebook’s location-based ad targeting.

01/04/2019

What Makes Facebook Ads So Effective?
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Facebook offers some of the most powerful, innovative and advanced ad units and targeting. But they present it in a way that makes it easy for marketers to execute. Ads are built around your goals, which makes getting started simple for inbound marketers.
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Facebook Targeting puts heavy duty technology to work to help you reach and connect with the most valuable people for your business. Most marketers start by targeting Friends of your existing users, visitors of your website, or people in your CRM lists. These options can be very powerful but what may be most effective is Facebook’s audience expansion tool Lookalike Audience.
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Lookalike Audiences uses machine learning to help find you valuable potential customers who are similar to those who visit your site or are already in your CRM. So you can upload a list of your most valued customers from your CRM and have Facebook hunt down similar users based on their rich data.

28/03/2019

How effective is Facebook Advertising?
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Here are 3 Tips to dominate with your Facebook Ads
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1. Track properly
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The most critical place to start is with your Facebook Pixel. By installing this snippet of code on your website, it allows you to specifically target visitors to your site based on their engagement with your brand. For example, if you want to target someone who has been on your pricing page, gallery or even filled out a contact form on your website with Facebook ads, you can. But be careful—while this seems simple enough, proper installation of the Facebook Pixel alludes many and is essential.
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2. Build ads around your goals
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Facebook’s advertising platform lets you create ads based on any of 12 specific objectives, each of which is categorized by stages in a basic marketing funnel—Awareness, Consideration and Conversion. Knowing which is your priority will not only let you build your ads to the best possible effect, but accurately gauge your ROI as well.
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3. Be creative
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Facebook users are bombarded by advertisements 24/7, and not just on social media. It's important to remember that people aren't there to be sold to—they're there to watch cute cats, their friend's kids in the school play and maybe even check up on an ex. In order to stand out you’ll need to deliver great content that genuinely appeals to your audience. That means amazing, succinct copy, striking visuals and engaging video content are key.

26/03/2019

New to Facebook Ads?

Here is 10 mistakes that you may make when only just starting, have a read and make sure your not making any of these silly mistakes!

This may be from 2017 but it is still super relevant to this day!

According to research compiled by Hubspot, Facebook ad revenue grew from just under $2 billion in 2010 to $12.5 billion, with ads on the popular social platform accounting for “more than 9% of total digital ad spending and 18.4% of global mobile digital advertising.” The platform’s success is ...

25/03/2019

All I here nowadays is that 'Facebook ads don't work for my business'

Facebook ads work regardless even if you don't have an 'Online Store' regardless even if it's not a 'Physical Product' you are selling, I hear so many excuses it's unreal.

Maybe you have tried Facebook ads for your business before and it was horrible, it was a waste of money...
Now It's not that they don't work, you just don't know how to target the right people.

Have a little read through this article and see if the reason you have been putting Facebook ads off is on there & also see what you can do to change that!

Business owners I’ve spoken with all say the same thing: Facebook Ads don’t work for my business. But, it’s easier to dismiss the platform than it is to put in the effort to learn. I’m not blaming you for a second. There are way too many people trying to teach you Facebook Ad “hacks”, wh...

23/03/2019

Stuck for ideas on what to post?

Here is 7 different types of social media content creation to keep your fans wowed and at the edge of their seats!

Organic reach is declining. Explore how to keep your audience engaged with these seven types of social media content you can create to wow your fans

22/03/2019

If your struggling to increase the amount of page likes you have, be sure to give this a read...

Want to get more Likes on your page? Psst! There is one simple way to get more Likes on Facebook -- and it's easier than you think.

22/03/2019

"The quality of a leader is reflected in standards they set for themselves"

We always like to set our standards extremely high so we have to something to aim for, 'Shoot for the moon. Even if you miss, you'll land among the stars" they say... That is what we do and always exceed our expectations.

21/03/2019

"Always deliver more than expected"

We take pride in bringing in results for our clients whether that's social or monetary, we make sure we go above and beyond their expectations. We always make sure we have our clients covered!

17/03/2019

Sick and tired of customers not purchasing your product?

Majority of E-commerce owners know this feeling, always wondering what the problem is, Is it the pictures I've used, Is it the description, the list goes on...

Sometimes this can be the case but majority of the time it is to do with the audience that is seeing your product, They just aren't the right audience for that product.

Even once you find the right audience you still have to have social proof to show to your potential customers that this product is the product that everyone wants and needs.

14/03/2019

Are you brand new to E-Commerce?

Never used Facebook ads before?

Well, many people are in the same boat as you, not knowing how or even what type of Facebook ads to run. Facebook's business manager can be daunting especially when don't know what your looking for.

Below is a blog from Shopify themselves giving you a full introduction to Facebook ads and why E-commerce owners should be taking advantage of Facebook ads.

When you think of Facebook ads for your business, maybe you begin to wonder if it’s too expensive, if it’s too difficult to figure out, or if it’s still too early for your business to pay for advertising. In this article, I’m going to go through the basics and fundamentals of Facebook ads an...

14/03/2019

Sick and tired of seeing E-Commerce stores dominate their niche?

Want that person to be you?

Well, it can - We prioritise our clients to make sure that we are always bringing the best results possible, we want to always deliver the best and nothing but that.

If your falling behind and want to increase your sales, drop us a message and we can have a chat to see if your a good fit.