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Meta Ads & Lead Gen | Helping 7–9 figure businesses turn Meta Ads into consistent, scalable growth through ROI-driven, high-quality lead generation
😊Brother & sister team (Dan & Courtney)

15/09/2026

The biggest lead generation mistake? Relying on people who already know you.

Your followers.

Your email list.

Your existing audience.

They're all incredibly valuable, but there's only so far they can take you.

If you want to consistently grow, you need a consistent flow of NEW people discovering your business.

That's where I think the power of cold audiences is massively underestimated.

We have clients we've worked with for YEARS and we're still using Meta Ads to put them in front of completely new ideal customers every single week.

People who've never followed them.

Never joined their email list.

Never attended their webinar.

Never even heard their name before.

And that's exactly what we want.

Because the goal isn't just to generate leads from the audience you've already built.

It's to keep expanding it.

Of course, reaching MORE people is the easy bit.

Consistently reaching the RIGHT people, generating high-quality leads and turning that into ROI is where the real work comes in.

And after years of doing exactly that for 7, 8 and 9 figure businesses, it's still one of my favourite things about Meta Ads.

There are always more of your ideal customers out there.

✨ You just need a way to consistently reach them.

12/09/2026

If Meta Ads are a proven growth channel for your business, the question isn’t whether they work.

It’s whether you’re getting everything you can from them.

More qualified leads.

More booked calls.

More customers.

More revenue from the spend you’re already making.

And that takes more than simply keeping campaigns running.

It takes someone being close to the numbers, checking performance daily, understanding what is happening beyond the lead, spotting opportunities and making decisions quickly when something changes.

That’s exactly how we work.

At Impactful Marketing, you work directly with us, Courtney and Dan.

We’re a sibling team and intentionally keep our client roster limited so we can stay close to every account and give it the level of attention we believe serious ad spend deserves.

✅ Daily monitoring and optimisation
✅ Direct WhatsApp access to us
✅ Regular calls and clear communication
✅ Reporting that helps you understand what is actually driving performance and ROI
✅ A focus on qualified opportunities, customers and revenue, not just cheap leads

You stay involved at the level you want to be, without needing to carry the day-to-day management yourself.

And most importantly, you have the peace of mind of knowing the people responsible for your Meta Ads are genuinely all over them.

If you’re running an established business and already spending £10k+ a month on Meta Ads, but know there’s more potential to unlock:

Drop us a message and find out more about how we work😊

10/09/2026

One of my favourite things about co-owning a business with my brother is simply having someone to bounce things off.

I can spend HOURS looking at something and get so tunnel visioned that I can't see the obvious answer anymore.

Then I'll message Dan.

"Right... what do you think about this?"

Sometimes I want his advice.

Sometimes I just need a fresh pair of eyes.

And sometimes I already know what I want to do, I just need to say it out loud to someone who actually understands what I'm talking about 🤣

We're very different people and our brains definitely don't work the same way.

But I think that's exactly why it works.

07/09/2026

Campaign doing well → increase budget → Bob's your uncle...

is NOT how to scale with Meta ads. 🤣

I wish it was that easy.

Scaling is actually a really careful balancing act between pushing for more volume without losing control of performance.

A recent client campaign is a perfect example.

It had been generating registrations at a great CPL for weeks, so naturally, I started scaling.

More budget.

More registrations.

Everything going exactly as planned.

Until the CPL started creeping up.

Now I could have kept pushing because "we're scaling"...

But that's also a very quick way to start wasting a client's money 😅

So I pulled the budget back.

Gave the campaign some breathing room.

Tested something new.

Optimised what we already had.

And got the CPL back under control.

Now? We're back scaling again.

Sometimes scaling means increasing budget.

Sometimes scaling means knowing when to pull it back so you can protect performance and create room for the next push.

And it certainly does not mean your best performer will last forever, no matter how hard you scale.

Managing bigger budgets isn't about setting a campaign to £1,000 a day and hoping Meta behaves itself.

It takes constant watching, testing, optimisation and knowing when to push... and when to protect.

💫 That's how you scale without throwing profitability out the window.

05/09/2026

If you're running a 7, 8 or 9 figure business...

You probably shouldn't be spending your time inside Meta Ads Manager 😅

Yet I speak to SO many business owners who are.

Some are still running the ads themselves.

Others have technically outsourced them, but they're still checking the account, suggesting tests, spotting problems and asking what should happen next.

Either way, Meta Ads are still taking up WAY too much of their headspace.

At that level, your time is better spent elsewhere in the business.

That's where me and Dan come in.

Our clients don't need to think about what creative should be tested next.

Whether an ad needs switching off.

Whether the CPL is creeping up.

Whether the leads are actually converting.

Whether it's time to scale.

That's our job.

We're in the accounts every day, looking at the data, coming up with ideas, testing, optimising and ultimately doing everything we can to maximise their return.

After managing £10m+ in Meta Ad spend, that's the level of ownership I think established businesses need.

You should know exactly what's happening with your Meta Ads...

Without having to be the person making it happen.

Because getting Meta Ads off your to-do list is great.

Getting them out of your head completely is even better!!

If you're already running Meta Ads, they're working and you're ready to take them to the next level WITHOUT spending your own time inside Ads Manager...

Let's chat 👋

We help established 7, 8 and 9 figure businesses hand over their Meta Ads without losing visibility, control or confidence.

02/09/2026

If you’re already spending £10k+ a month on Meta Ads and generating leads consistently, you probably don’t need convincing that Meta Ads work.

The bigger question is:

Are you actually getting everything you can from it?

Because an account can be profitable, stable and producing leads, while still leaving a huge amount of potential on the table.

More qualified enquiries.

Lower cost per booked call.

Better lead quality.

Stronger creative.

Smarter scaling.

More useful data feeding back into the campaigns.

That’s where we come in.

We’re Dan and Courtney, the founders of Impactful Marketing.

Between us, we’ve managed over £10m in Meta ad spend and we’re currently responsible for around £300k per month across a deliberately small number of established businesses.

We specialise specifically in Meta Ads lead generation.

No junior account managers.

No layers between you and the people actually making the decisions.

No simply maintaining campaigns because they’re “doing okay.”

We bring fresh eyes, new ideas and strategies, then use data from your actual qualified enquiries, booked calls and closed revenue to guide what happens next.

If Meta Ads are already an important growth channel for your business, but you have a feeling there’s more performance sitting inside the account, we should probably talk.

Reach out to find out how we can help you maximise the Meta Ads that are already working.👋

30/08/2026

One of the biggest compliments we receive from clients has nothing to do with ROI, cost per lead or return on ad spend.

It's when they tell us they haven't had to worry about their Meta Ads, lead generation or sales pipeline for months.

For many of our clients, that's especially true right now.

They're away on summer holidays, spending time with their families, travelling or simply taking a well-earned break. Meanwhile, their webinars are still filling, their events are still attracting registrations, their sales teams are still receiving enquiries and their businesses continue to grow.

That doesn't mean they're left wondering what's happening.

Some clients like a quick WhatsApp message every morning with leads, spend and any key updates. Others prefer a weekly summary. Some only want us to get in touch if there's something important they need to know.

We adapt to whatever gives them the most confidence.

Other than that, we're in control.

That's exactly how Courtney and I believe a Meta Ads service should work.

We're intentionally boutique. Just a brother-and-sister team with a deliberately limited number of clients because we'd rather know every account inside out than manage hundreds from a distance.

That gives us the time to stay proactive rather than reactive. We're constantly testing new ideas, looking for opportunities to improve performance, protecting ROI and making sure one of the most important growth channels in our clients' businesses never stands still.

For successful founders, that's incredibly valuable.

Their time is better spent leading their business, supporting their team, spending time with their family or taking a holiday without wondering where the next lead or sale is coming from.

To us, that's what a true hands-free Meta Ads service looks like.

Not just somebody running campaigns.

A trusted, proactive partner who takes complete ownership of one of the biggest growth channels in your business, giving you one less major thing to think about while making sure your business keeps moving forward.

If you'd like this level of support for your Meta Ads instead of what you're experiencing right now… feel free to reach out.

27/08/2026

What's the biggest consideration when we decide whether to take on a new client?

It's probably not what you'd expect.

Connection.

Of course the fundamentals have to stack up. They need an established business, a proven offer, the right level of ambition and a sensible budget to achieve what they want to achieve.

But they could have the biggest Meta Ads budget in the world, happily agree to our fee and tick every commercial box...

And we'd still say no if the relationship didn't feel right.

Because we're not looking for clients we can work with for three months.

We want clients we'll still be working alongside years from now.

And for that to happen, there needs to be a good connection from the very beginning.

A good back and forth. Mutual respect. Similar values. Open communication. Trust in each other's expertise. And, importantly, alignment around where we're trying to take the business long term.

We're going to speak regularly.

We're going to share ideas.

We're going to challenge each other.

There will be brilliant months to celebrate and more difficult periods where we need to work through something together.

It's one of the reasons being boutique matters so much to us.

We aren't hidden behind account managers or layers of staff. When you work with us, you work with us.

That makes the relationship incredibly important.

The best client relationships we've ever had don't really feel like client relationships.

They feel like partnerships.

That's what we're looking for every time.

26/08/2026

This is what happens when I get an idea into my head and HAVE to test it 🤣

We'd been running Meta Ads to a client's webinar and the results were GREAT.

But there were two quite different segments within their target audience, and I kept thinking about one of them in particular...

The action takers.

People who already had more of an investment mindset.

Our existing messaging wasn't really speaking directly to them, and I had a feeling that if we could attract more of THIS type of person, we'd see the difference further down the funnel too.

Higher attendee rates.

More booked calls.

Higher ROAS.

So I asked the client to build me a separate landing page specifically for this audience.

We changed the messaging above the first fold.

I created completely new ads around the same angle.

And we sent that audience through their own journey.

Then we tested it.

And... I was right 🤣

We've now seen a significantly higher attendee rate than what we'd been seeing before.

Along with booked calls.

And this is exactly the kind of stuff I LOVE doing.

We could have carried on exactly as we were.

The campaigns were working.

But I could see an opportunity to go further, and I wanted to know what would happen if we tested it.

Sometimes improving Meta Ads isn't about changing a headline or creating another image.

It's about looking at the whole journey, understanding exactly WHO you want to attract and building something specifically for them.

23/08/2026

Profitable doesn't mean optimised.

I think that's one of the biggest misconceptions businesses have about Meta Ads.

If the leads are coming in, the sales team is busy and the campaigns are making money, it's very easy to assume everything is working as it should.

But there's a big difference between Meta Ads that are working and Meta Ads that are being maximised.

Courtney started working with an established service business less than three months ago that was in exactly this position.

They weren't new to Meta Ads. They were already spending money, generating leads and had a successful business behind them.

Nothing was fundamentally broken.

But once Courtney got properly into the account, started understanding their numbers, their customers and what happened beyond the initial lead, the amount of untapped potential she uncovered was outstanding.

New audiences. New creative. Different messaging. Better ways of structuring campaigns. Opportunities to scale what was already working and completely new areas to test.

Less than three months later, they're hitting record numbers and the client is over the moon with what we're achieving together.

And perhaps the best bit for them?

They don't have to worry about their Meta Ads anymore.

They've got a business to run, a team to lead and customers to serve. They don't need Meta Ads becoming another full-time job.

Courtney takes ownership of it.

She thinks about what needs improving, what's working, what needs testing next and where the next growth opportunity could come from.

That's the opportunity I think exists for a lot of established service businesses already running Meta Ads.

Your campaigns don't necessarily need rescuing.

They might already be profitable.

The more interesting question is:

How much more could they be doing in the right hands?

Better leads. More of them. Greater ROI. More predictable growth. And one less major part of the business for you to worry about.

Sometimes the biggest opportunity isn't fixing something that's broken.

It's discovering just how much further something that's already working can go.

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