Impactful Marketing

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Meta Ads & Lead Gen | Helping 7–9 figure businesses turn Meta Ads into consistent, scalable growth through ROI-driven, high-quality lead generation
😊Brother & sister team (Dan & Courtney)

24/06/2026

One thing high-level founders REALLY value? Peace of mind.

Not having to chase updates (you bet we're their first WhatsApp on a morning🤣)

Not wondering how thousands of pounds a day are getting spent on ads.

Not feeling disconnected from the people managing one of the biggest drivers of growth in their business.

Because when 7, 8 and 9-figure business owners trust you with their Meta ads…

It’s about so much more than just “running ad campaigns”.

It’s about using Meta ads to drive consistent, scalable growth, whether that’s filling webinars, challenges and events or generating high-quality leads that drive strong ROI.

That’s exactly why we built Impactful Marketing differently.

Not every business wants a big, shiny, faceless agency.

Some want something smaller.

Closer.

More accountable.

Our clients work directly with us (Dan & Courtney).

The same two people reviewing their data and in their ad accounts daily.

✨Watching performance.
✨Testing creatives.
✨Making fast decisions.
✨Protecting budget and maximising ROI.
✨Scaling what’s working.

Every single day.

And because we work so closely with a small number of clients, communication is constant.

Daily updates.

WhatsApp access directly to us.

Quick voice notes.

Fast conversations when things need actioning.

Reports the morning after a webinar.

No waiting days for replies on email.

No going through account managers.

No disconnect between strategy and ex*****on.

If something needs changing, testing or scaling… we move quickly.

✨And we think that level of speed, flexibility and involvement matters SO much when serious ad budgets are involved.

Because when Meta ads are a huge driver of leads, sales and growth for a business…

Some businesses love the “big agency” feel.

But a lot of high-level founders don’t want layers.

They want direct access.

Clarity.

Communication.

And confidence that the people managing their ads genuinely care about the outcome.

Not just “running ads”.

But protecting ROI.

Maintaining lead quality.

Keeping performance strong.

And treating the budget with the same level of care as if it was our own ❤️

22/06/2026

Since ChatGPT Ads were first announced last year, we’ve been asked if we’re going to be running them.

Friday afternoon they were finally released to the UK, so it’s time to answer!

Yes we're going to be running GPT Ads! In fact we already have been for clients based in the US, and are now starting for those based in the UK.

Until now we've been very strict in only offering Meta ads because that's what we know and have spent countless millions on over the last ten years.

It’s what we’ve been known for and we pride ourselves in specialising in Meta as opposed to being a jack-of-all-trades running every kind of ad.

But with a brand new platform comes a brand new opportunity to embrace, learn and add to our portfolio.

That said, we're only going to be running GPT Ads for current clients who we're already smashing on Meta.

For these clients, GPT ads brings an exciting opportunity to further scale what is already working.

In the future we'll consider running GPT Ads in isolation. But for now we see it as a compliment to an already successful recipe.

We’ve certainly wasted no time since Friday, we have campaigns lined up raring to go on GPT in the coming hours and days. It’s a hugely exciting time!

Let’s go!

Dan & Courtney

15/06/2026

What business owners value more than people realise? Trust.

When you’re trusting someone with hundreds of thousands in ad spend…

It’s not just about the results.

It’s about knowing your money is being handled properly.

You don’t want to be chasing updates.

You don’t want to feel out of the loop.

You don’t want to question what’s happening behind the scenes.

You want clarity.

You want communication.

✨ And you want to trust that the people managing your ads genuinely care about your business.

Because when serious budgets are involved…

That trust matters.

It’s what allows our clients to focus on running their business, knowing we’re behind the scenes managing, monitoring and protecting their ad spend every day.

13/06/2026

Webinars are our bread and butter!!

There isn’t a day that goes by that my brother, Dan Todd, or I aren’t filling one with Meta ads.

Webinars are time-sensitive.

Our clients are relying on us to get people in the room.

So live webinar Meta ads need CONSTANT attention.

You can’t just set ads live and hope for the best.

You have to react quickly, to keep volume up, CPL down and maintain a high-quality lead.

It's certainly not easy.

But we do it, week in, week out and end up generating thousands of registrations across the accounts we manage.

We’re constantly:

✨ Watching performance.
✨ Adjusting budgets.
✨ Refreshing creatives.

After running this model across so many campaigns and niches it’s second nature to us.

It’s literally what we built our business around.

So we are able to manage all campaigns 7 days a week.

Just me and Dan.

No layers.

No handovers.

Treating every pound of ad spend like it’s our own.

Protecting it.

Managing it properly.

And it’s a big part of why our clients trust us to keep their webinars consistently filled with Meta Ads❤

11/06/2026

Something I wish more people knew about Meta Ads ↓

Not all leads are equal.

And cheaper doesn’t always mean better.

A recent new client came to us after generating a good volume of leads…

But the quality just wasn’t there.

The leads weren’t engaging.

They weren’t converting.

And the ROI wasn’t making sense.

That’s why they came to us.

Because we have a proven track record of generating high-quality, ROI-driven leads that actually turn into customers.

And there’s a HUGE difference between generating “cheap leads”…

And generating the RIGHT leads.

The people who are genuinely interested.

The people who show up.

The people who engage.

The people who are actually likely to buy.

That’s what drives real growth 📈

08/06/2026

One of the biggest reasons our clients get strong results from Meta Ads?

We don’t work at them.

We work with them.

There’s a huge difference.

A lot of agencies operate like outsourced suppliers.

You hand over the ads… and hope for the best.

But that’s never made sense to us.

Because the best campaigns are rarely created in isolation.

They come from collaboration.

Over the years, we’ve worked closely with:

Internal marketing teams
Funnel builders
Copywriters
Sales teams
VAs
Developers
Customer support staff

And of course, the business owner themselves!

Whoever is involved in growth… we work alongside them.

Not because it “looks good.”

Because it gets better results.

The ads perform better when:

The messaging aligns

The funnel matches the promise

The sales team understands the leads

The follow-up reflects the audience properly

Everyone is pulling in the same direction

That’s why we stay close to our clients.

We jump in WhatsApp groups.

We hop on calls.

We share insights.

We flag bottlenecks.

We communicate constantly.

Not because we have to.

Because we genuinely see ourselves as partners in the growth.

And honestly?

That level of collaboration is one of the reasons our clients stay with us long term.

We’re not just there to “run ads.”

We’re there to help businesses scale properly.

That mindset changes everything

06/06/2026

£25/day on Meta ads is VERY different to £5k+/day on a single campaign😅

At that level, there’s so much trust involved.

Because it’s not just about “running ads”.

You’re balancing scaling hard whilst still maintaining CPL and protecting ROI.

And trust me… that’s not easy.

It takes constant attention.

Constant optimisation.

And a very close eye on performance.

Because when clients are investing serious money into campaigns like this, they’re relying on us to deliver.

And we take that responsibility seriously.

They need people showing up.

They need leads coming in consistently.

And they need it to be cost-effective enough to maintain strong ROI.

This level of micro-management is exactly why we built our business around 7-day-a-week ad management.

Because when serious budgets are involved… “checking in occasionally” just isn’t enough!!

04/06/2026

May was a client’s biggest sales month EVER from Meta Ads 🤯

And what we love about this one is that it perfectly shows why we care so much about ROI over CPL.

From day one, the client and us were aligned on that.

Neither of us was interested in chasing the cheapest lead possible.

We cared about generating the RIGHT leads.

The people most likely to show up to webinars, engage and buy...

And eventually become high-ticket clients🤩

Because with filling free webinars with Meta Ads, there is naturally a lag.

A lead doesn't register for a webinar on Monday and buy a high-ticket programme on Tuesday.

They go through the funnel.

They attend.

They get nurtured.

They build trust.

Which means you have to be patient enough to let the process work.

Over the last year, we've filled webinar after webinar after webinar for this client.

There is rarely a day we don't have ads live.

And during that time we've continuously:

✨ Tested new creatives
✨ Tested new messaging
✨ Tested new angles
✨ Improved lead quality
✨ Scaled budgets when opportunities appeared

The client has trusted us to do what we do best.

And that's made a huge difference.

Because when a client says: "If it's working, spend more."

We're able to move quickly.

No bottlenecks or overthinking.

Just being able to jump on opportunities to drive more growth.

We think that's why this result makes us SOOOO chuffed!

Not just because of a record breaking month.

But because it's the result of a year of trust, collaboration, testing and both sides focusing on the thing that actually matters: ROI ❤️

03/06/2026

One of the biggest mistakes businesses make with Meta Ads?

Expecting instant results.

Leads flowing in immediately.
Sales climbing from day one.
ROAS looking amazing within a week.

And sometimes that happens.

But when you’re generating leads for webinar funnels and higher-ticket offers…

That’s often not how real scale works.

We recently managed a campaign that, in the early stages, honestly looked awful on paper.

We were in the red.

The kind of numbers that would make a lot of businesses panic and pull the plug early.

But we stayed the course.

And more importantly, so did the client.

Because while the immediate return looked weak, we could see what was actually happening behind the scenes.

Leads were coming in consistently.
Webinars were filling.
The audience quality was strong.
People were entering the funnel.

They just needed time.

Time to:

Attend webinars
Engage with content
Build trust
Move through the customer journey
Eventually buy the higher-ticket offers where the real ROI sits

And by month three?

Everything changed.

The leads generated earlier in the campaign started converting properly.

The ROI climbed fast.

What looked like a struggling campaign became a highly profitable one.

This is why patience matters with Meta Ads.

And why budget matters too.

Because if you don’t have enough runway to let the strategy play out…

You often quit right before things compound.

It’s also why experienced management matters so much.

Because during those quieter periods, you still need someone:

Watching the numbers daily
Monitoring lead quality
Refreshing creatives
Testing new angles
Optimising constantly

Not panicking.
Not guessing.
Not disappearing for a week.

Just calmly managing performance behind the scenes.

That’s the difference between “running ads”…

And scaling businesses with Meta Ads properly.

If you’re already running webinars, events or higher-ticket funnels and want to scale with more predictability, better lead quality and greater confidence in your numbers…

Feel free to reach out.

We’re currently looking to partner with two more established businesses before the end of Q2.

31/05/2026

Fast decisions without ego.

One of the biggest advantages of being a brother and sister running a Meta Ads agency is how quickly we can move.

There’s no ego.

No awkwardness.

If something needs saying, it gets said.

If a decision needs making, it gets made.

(We’ve been doing that our whole lives anyway 😂)

And that really matters when you’re running Meta ads.

Because things move fast.

Performance shifts.

Decisions can’t wait days.

Fast, honest conversations lead to faster action.

And faster action protects performance 📈

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