I S M Habibullah

11/01/2025

If you're looking for a super cheap who loves saying yes to every single project that comes their way, then I have news for you.

That's not me!

06/01/2025

"Can’t one person just handle all of ?”...said someone who’s clearly never done it.

Spoiler: no, they can’t. Marketing isn’t one job; it’s a mashup of strategy, creativity, and data-driven chaos. Try making one person do it all, and you’ll either burn them out or get garbage results.

So, here’s how marketing jobs should actually be split up to avoid disaster (depending on industry, company size, etc., and this is by no means a comprehensive list)

Brand Marketing – The keepers of the holy brand guidelines. They make sure nobody screws with the logo or the tone of voice.

Product Marketing – They turn product features into something customers care about. Think sales enablement, product launches, and way too many PowerPoints.

Content Marketing – The creative factory churning out blogs, videos, and posts. Half of their job is convincing people it’s worth sharing.

Social Media – They manage the brand’s online personality, deal with trolls, and pray one of their posts goes viral.

Demand Gen – The team is obsessed with driving leads. When leads are low, it’s their fault; when sales close, it’s everyone else’s win.

Email Marketing – Writing emails you probably delete. They live for subject lines that scream, “Open me!”

Performance Marketing – They throw money at ads and track ROI as their life depends on it. It does.

SEO/SEM – The magicians behind getting your brand found on Google. Their frenemy? Performance marketers who steal their traffic.

Data Analytics – The ones turning gut feelings into actual numbers. They build dashboards no one understands but everyone pretends to like.

Community Management – The voice of the brand in DMs and comments. They fight trolls, answer questions, and keep things lively.

PR – The ones spinning stories and pitching journalists. They exist to make the brand look good, especially during a crisis. What crisis?

Event Marketing – The logistical geniuses who plan everything from trade shows to webinars. Think party planning, but with KPIs.

Marketing Ops – The unsung heroes who keep the tech stack running and make sure campaigns don’t crash and burn.

Marketing isn’t a one-person job, it’s a team effort, with specialists handling their piece of the puzzle. Asking one person to “just do it all” is like expecting a chef to run the kitchen, serve the tables, and wash the dishes. If you want marketing that actually works, stop trying to turn it into a solo gig.

05/01/2025

Being a is not scalable. Because,

clients want to work with you, not your colleague or junior.

When you are a freelancer you are selling your presence and your time.

You don't make money when you sleep.

You can't work more hours.
Despite those clients' incomplete briefs.

The only way to move up, as a freelancer,
is to have better clients:

Clients who have taste.
Clients who respect.
Demand more.
Pay more.
Spread the word.

Pick your clients! Not the other way around.
Those are your future.

P.S.: If you think otherwise, use your freelancer experience to build your online presence.

20/09/2022

Let's fall in love once again!

03/07/2020

One of the toughest thing in the society and culture that I belong to is they want recognation with a tag! While I appreciate the positives of the point of view, I only care about what I'm doing and how I can help others achieve great results as well. Not open to pointless chit chat unless we are in a late night party high above the Himalayas!

Miles to go before I sleep... Upwork has enabled millions to flourish by providing them with the platform they needed. Check out the website and all the resources to find out if this is something you want to do as well.

26/03/2020

Amid the COVID-19 pandemic all of us can make staying at home a bit more interesting and enjoyable by brushing up our skills and getting a verifiable certificate on a topic that we love.

Certificate of completion granted to I. S. M. Habibullah.

01/07/2019

Did you know you can command 5-9X my rates if you live in the US or UK with the same level of skills as me?