Ryan Ordway Marketing Consultant

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Ryan Ordway Marketing Consultant

🟧Growing local businesses!
📍New Hampshire, Massachusetts, Maine.
👇🏻Join the group!⚒️ Hey there, thrilled to have you visit my profile! My mantra?

For the TL;DR peeps:

I'm your go-to for boosting service-based small-business growth. Marketing strategy and execution are my forte. Let's grab virtual coffee to chat more about potential collaborations! The long version:

In my role as a Business Advisor with Thryv, we empower businesses to soar with marketing strategies that resonate deeply and drive real results. Whether you're a startup seeki

ng momentum or an established player aiming to elevate your game, let's navigate your small business software journey with finesse. Over the years, I've had the privilege of exceeding expectations for a diverse array of clients, earning presidents club trips and sales accolades along the way. While I can't take full credit for every accomplishment, it's incredibly fulfilling to contribute to the success stories of my clients’ brand development. "Be genuinely curious." You'll find me diving headfirst into questions and uncovering truths about business drivers, fueled by an unyielding passion for excellence. If "understanding your customers' journey" had a face, it'd probably look a lot like mine! Now, let's address the elephant in the room: if your idea of connecting involves a sales pitch before the virtual ink is dry on our connection, I'm afraid we won't be a match. But if you're ready to roll up your sleeves and embark on a collaborative journey fueled by mutual respect and hard work, then I'm your guy. I'm the type who's there for you, cheering you on, offering guidance, and occasionally delivering a well-timed laugh here or there. So, if you're seeking a software partner in propelling your service-based small-business to new heights, look no further. My inbox is always open, and my enthusiasm is ever-ready. Let's turn those aspirations into achievements together with the power of Thryv! Oh, and fun fact: when I'm not strategizing marketing conquests, you might find me networking at your local New England Hip Hop showcase! Thanks a ton for sticking around. You're absolutely fantastic! Cheers,
Ryan Ordway

10/06/2026

Website speed matters. If your site loads too slowly, homeowners may leave before they ever see your work.

I help contractors identify website issues that can quietly cost them leads. Message me if you want a quick checkup.

09/06/2026

Your website should do more than look good.

It should help homeowners find you, trust you, understand your services, and contact you quickly.

If your contractor website is not doing those 4 things, I can help you find the gaps.

08/06/2026

A pretty website is not enough. Your site needs to be clear, searchable, trustworthy, and built to turn visitors into leads.

I help contractors find the gaps that may be costing them local opportunities. Message me if you want a quick website checkup.

05/06/2026

The contractor who gets the call is not always the best contractor.

Sometimes, it is the contractor who is easiest to find, easiest to understand, and easiest to trust online.

When a homeowner searches for help, your digital footprint is often being compared against other local businesses before anyone ever picks up the phone.

A clear website, complete Google Business Profile, strong reviews, accurate information, and clear service messaging can help turn that search into a phone call.

But if your website is outdated, your profile is incomplete, your reviews are weak, or your business is hard to understand online, that lead can quietly go somewhere else.

That is the silent lead leak.

If you own a contracting or home service business and want to know whether your website and online presence are helping you win more calls, reach out to book a website consultation.

Send me a direct message, call me at (603) 801-3612, or email me at [email protected].

04/06/2026

AI search needs clear signals from more than one place.

Your website matters, but it is only one part of your digital footprint.

Search engines and AI tools look across multiple sources to better understand your business, including your service pages, FAQs, reviews, local service areas, Google Business Profile, and online listings.

When that information is clear and consistent, it becomes easier for homeowners, Google, and AI search tools to understand who you are, what you do, where you work, and why someone should trust you.

When those signals are missing, vague, or inconsistent, your business may be harder to find and harder to recommend.

Clear content builds confidence.

If you own a contracting or home service business and want to know whether your website and online presence are sending the right signals, reach out to book a website consultation.

Send me a direct message, call me at (603) 801-3612, or email me at [email protected].

03/06/2026

Your Google Business Profile is often the first impression before a homeowner ever visits your website.

When someone searches for a contractor near them, your profile helps answer a few important questions:

Are you a real business?
Do you serve my area?
Do you offer the service I need?
Can I trust you enough to call?

That is why the basics matter.

Correct categories, service areas, listed services, recent photos, reviews, accurate hours, your website link, phone number, and business description all help homeowners understand your company faster.

They also help Google and AI search tools better understand who you are, what you do, and where you work.

A complete profile builds clarity, trust, and visibility.

If your Google Business Profile or website could use a second set of eyes, reach out to book a website consultation.

Send me a direct message, call me at (603) 801-3612, or email me at [email protected].

02/06/2026

Your homepage should answer the question before the homeowner has to ask.

When someone lands on your website, they should be able to understand three things almost immediately:

What you do.
Where you do it.
How to take the next step.

Generic messaging like “quality service you can trust” may sound nice, but it does not clearly tell homeowners or search engines what your business actually does.

Specific messaging builds clarity.

Instead of saying “dependable solutions for your home,” say something like:

“Roof replacement and roof repair for homeowners in Southern New Hampshire.”

That kind of clarity helps people understand your business faster, builds trust, and gives search engines and AI tools stronger signals about when to surface your company.

If your website feels too generic, outdated, or unclear, reach out to book a website consultation.

Send me a direct message, call me at (603) 801-3612, or email me at [email protected].

Specific messaging builds clarity, trust, and visibility.

01/06/2026

June is National Safety Month.

For contractors and home service business owners, safety is more than a checklist. It’s making sure your crew gets home to their families at the end of the day.

This month is a good reminder to look at the areas that matter most: jobsite culture, road safety, worker health, and fall prevention.

Respect to everyone in the trades putting in hard work every day to build, repair, and serve our New England communities.

31/05/2026

Here are 15 highly important things your website should be doing right now.

If it’s not, it could be costing you leads.

29/05/2026

AI can’t recommend what it can’t clearly understand.

As more homeowners use search engines, maps, review platforms, and AI tools to find local contractors, your online presence needs to send a clear and consistent message.

That means your website, Google Business Profile, service pages, reviews, photos, business listings, and content should all help answer the same question:

Can this business solve my problem, and can I trust them?

When your information is incomplete, outdated, inconsistent, or hard to understand, it creates friction.

When your digital footprint is clear, AI search and traditional search have more confidence in who you are, what you do, where you work, and why someone should choose you.

If you own a contracting or home service business and want to know whether your website is helping or hurting your visibility, reach out to book a website consultation.

Send me a direct message, call me at (603) 801-3612, or email me at [email protected].

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03054

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https://www.facebook.com/groups/newenglandcontractorsconnect

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