31/07/2026
REA only shows your listing to people already looking for it.
That is the ceiling on every campaign you run. Buyers searching that suburb, in that price range, in that week. Everyone else never sees it.
The phone walkthrough is the part that goes past that. Locals, neighbours, the person who was not looking in that street until it turned up on their feed.
Same property, same week, completely different audience.
It costs the vendor nothing on top of what they are already paying you to market, and best of all, you get more touch points with your market and more leads for future listings.
Comment "BREAKDOWN" and I'll send you our free 17 minute breakdown of exactly how you can set up your Instagram as a real estate agent so your listings reach the people the portals never will.