One Five Six Digital

16/04/2021

Q: What's the one thing you can do to improve your marketing?

A: Recognise that you can't do it all. Even professional marketers can't be experts in all areas of marketing. Understand that you need help, and then ask for it! It might even cost less than you think.... If you don't ask, you'll never know...

13/04/2021

Two things you can do to improve the performance of your next email campaign...
1. Segment your list - Your list is liklely to consist of people who have purchased different products/services from you, at different times, so make sure you're tailoring your emails to suit each group of customers.
2. Make sure your email is mobile friendly. Over 70% of emails are opened on mobiles. It will annoy people if they can't read it properly!

11/04/2021

The pressure to keep producing tonnes of content to keep your audience engaged and informed etc. is high.

But what about your existing content? You can revisit existing content and improve /use it to make it current (and more Google friendly).Try these:

1. Add new figures/facts to older research to refresh a post.

2. Use stats and figures in an old post to create images and infographics you can share.

3. Use your popular posts to inform you about what your audeince likes...

31/03/2021

Tell your story.

Your followers/customers want to hear how you got to be where you are. The good and bad, ups and downs, that little dance you do when you make a sale... All things that will make you more relateable and make your brand more human... After all, people buy from people they like...

18/03/2021

Followers, likes, subscribers, page views... Numbers which may look good on paper (they may make you feel great too) but don't often measure success.

Think about your goals for your social media activity. Measure the metric that relates to your goals to determine how successful your activity has been...

If you need help working out what you should be measuring, or what your goals should be, let me know!

12/03/2021

2021 has alredy thrown some curveballs which may have drastically changed your plans for your business this year. How are you responding to these changes matters. If you need some help updating your marketing plans (or even making one), let me know. I can help!

12/03/2021

CHECK YOUR HASHTAGS.

Before you post, write your hashtags down. Search your # and see what comes up. Take a LOOONG look at them, ensure they don’t say something you weren’t intending.... 😮

09/02/2021

Weetabix did something controversial today and the replies from other brands/organisations are brilliant....

https://www.thepoke.co.uk/2021/02/09/everyone-mocked-weetabix-baked-beans-twist-nhs-response/?fbclid=IwAR023fISofbiXrf1EMQVo6tqKjyjPwU0A45rboLHsqYm2ZrA9ktUkTemWiY

Weetabix suggested you serve them with baked beans for 'breakfast with a twist' and it went down just as well as you'd expect.

01/01/2021

Happy New Year!
What are you planning for 2021? Apart from a holiday somewhere hot, I'm going to try to give my own marketing as much attention as I give to that of my clients!
#2021

24/12/2020

Merry Christmas! Getting in there early before your feeds are full of Christmas wishes. I hope you have a great Christmas with your festive bubbles.