10/01/2023
Throughout the 2022 World Cup in November, we worked with Inspire North on a media relations campaign to raise awareness of increased instances of domestic abuse during football matches.
Using case studies and expert commentary from the Inspire North domestic abuse services team, we signposted their +Choices programme, designed to support perpetrators of domestic violence.
R E S U L T S
👉🏼Coverage in print, online, and broadcast media - including via the BBC News website
👉🏼A 35% increase in referrals to the +Choices service in November versus the previous month
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David - not his real name - says he was often "unnecessarily cross" before joining the course.