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We stress over it, we pray for it, we wish it every day, and that is to be successful.The definition of being successful...
02/08/2019

We stress over it, we pray for it, we wish it every day, and that is to be successful.

The definition of being successful is the idea of accomplishing an aim or purpose, so what is your purpose? What are you aiming to do?

Regardless of your goals and ambition, you probably will struggle to complete your overall objective by tomorrow… and that is okay!

Most success took a long time, many hours, many nights, many weekends in order to achieve your purpose. This is a process that will take a very long time, and it’s easy to get bogged down when results slow!

Isn’t crazy how some days you even feel like going to work, while other days you struggle to take the blanket off you wh...
01/08/2019

Isn’t crazy how some days you even feel like going to work, while other days you struggle to take the blanket off you when your alarm pops off?

The highs, the lows, your work life can be going amazing one day and then drop to an all-time low the very next day.

This is a scary concept because you never know what you are going to get when you open your eyes for the first time.

If you can learn to be consistent, you have an idea of what to expect when your alarm goes off in the morning.

Learning to be consistent can be one of the most important qualities of a business owner. It can help you prioritize the actions of your employees and by keeping a good consistent mindset, it sets a great example for your employees to follow! If people follow you, they will become consistent too!

Another key aspect of being consistent is the ability to gauge your work load. If you can consistently get work done toward an objective, it is easy to know when it will be done! This will help you save time and money and also smartly allocate your resources and assets!

Below I have put together a list of tips that help me stay consistent.

1. Mentally commit to being consistent
- Being consistent is a mindset, not a switch you can turn on and off. In order to be consistent, one must believe they are

2. Learn to schedule time.
- Once someone learns how to schedule, they can allocate the necessary assets in order to achieve the goal!

3. Plan Plan Plan
- If you fail to prepare, prepare to fail. This action is 100% necessary because if you don’t have a plan, it’s like doing a scavenger hunt without a map.

4. Do one thing at a time.
- Focus on one objective at a time and learn to focus solely on that objective and give it 100% attention!

Remember, consistency is a mindset, not an action! Teach yourself to be consistent and receive all of the benefits that come with it!

When you were younger, did somebody ever give you a what if, and you thought to yourself “This person is insane?”Then th...
31/07/2019

When you were younger, did somebody ever give you a what if, and you thought to yourself “This person is insane?”

Then the craziest thing happened, that “What if” turned into an invention…

What if phones had cameras? What if cars ran on electric instead of gas? What if there could be something called virtual reality?

All of these insane ideas turned into inventions.

These people who were thought of as crazy turned out to change the world…

So, don’t hide your ideas based on the fact that people will call you because the people who were thought of as insane are the ones who revolutionize the way we think.

There are many types of leaders in the business world, but mainly you can break them down into three different categorie...
30/07/2019

There are many types of leaders in the business world, but mainly you can break them down into three different categories

The three are autocratic, democratic, and Laissez-faire.

While they all have different attributes some are better than others in specific situations! Here we will focus on just one type, and that is the autocratic viewpoint

The autocratic viewpoint sounds a bit harsh at first but once you realize how to implement it, it will all make sense.

So what is it? The autocratic leadership style is based on sole decision making of the higher ranking members (Owners) and there is no input from any other source.

In other words, it’s the owners way or the highway! Even if input would be very useful, it is not taken by the decision makers. All of the power is in the hands of the high ranking employees, and the other members must agree or leave.

In a system where control is absolutely necessary such as high risk situations like construction and the military, but also in places where things have to be done a certain way, such as McDonald’s. Everything has to be the same across many different locations, but you get the point!!!

While this style of leadership has many positive aspects like having a well-structured system, clear company image and vision, and result driven motivation, there are some problems with this style.

Some problems that many businesses face when using this style of leadership can be high staff turnover rate, which means people are being hired and fired rapidly, demoralization of employees (Employees hate working for you), and finally the oppression of ideas from employees’, which hides innovation.

We wake up, we go to work, we come home and we go to sleep, at least for the most of us. We have a routine and we feel c...
29/07/2019

We wake up, we go to work, we come home and we go to sleep, at least for the most of us. We have a routine and we feel comfortable in doing what we do every day.

This is wrong, this is not how everyday should be!

You have developed something called a comfort zone and this is where you thrive. You have become good at the things you do in the comfort zone because they are activities you do every day! How can you grow if you do the same thing every day?

In order to truly grow, one must step out of the comfort zone!

Experience new things, take a step outside your zone, and grow a little more today!

Separate your business from the big box stores.Be a part of your community. Give back.People remember kindness and patro...
26/07/2019

Separate your business from the big box stores.
Be a part of your community.

Give back.

People remember kindness and patronize local businesses that line up with their own values.

Your business is a living breathing member of the community. Show your customers that it can grow with them.

Sign up for our August iteration of the 30 Day Marketing Plan Challenge to learn the tips and tricks you need to promote your business in a positive and ethical manner!

Could you imagine typing the first letter of your business into a search bar and the rest of your business name automati...
25/07/2019

Could you imagine typing the first letter of your business into a search bar and the rest of your business name automatically pops up?

This is all part of Google My Business (GMB) and it can be a great tool for you!

Small businesses usually do not have the highly ranked GMB that well-established companies already have, but by boosting your rank it can attract new customers who are searching for products.

While big companies thrive off of GMB, small businesses can use this to boost their market and online reputation.

Studies prove that roughly 80% of consumers do not have their mind made up prior to searching for a product.

These are fishes waiting to be reeled in.

By focusing on raising your ranks of GMB you will drive more traffic to your website, and hopefully convert these to sales or whatever your goal is!

You can boost you GMB in many ways, but below is a seven-step process to ensure you climb the ranks!

1. Find Keywords Your Customers Are Searching
a. This means finding out what your local customers are searching and organizing your website to have these components. This will help raise your rankings in the GMB community.

2. Claim & Optimize Your Google My Business Page
a. This is a free website you can setup that allows you to track and manage how your business is doing. It will give you an idea of where to go moving forward. Remember, it is FREE!

3. Optimize Your Small Business Website
a. Make sure your information is complete and easily viewable, and focus on having your keywords that you researched all over your page.

4. Design Your Website for Mobile Search
a. The trend is going towards mobile, therefore your website should be setup for a mobile device. People are often way more motivated to search it on their phone instead of going to their computer.

5. Employ Link Building Strategies
a. This pretty much means having the link to your website everywhere you possibly can. This records in the database and raise your ranks.

Running a business is much more than just driving revenue. It's about making a change in the community for the better of...
25/07/2019

Running a business is much more than just driving revenue. It's about making a change in the community for the better of society!

Every person has a different needs and different taste. The trick to successful business is drawing the ones in who want...
24/07/2019

Every person has a different needs and different taste. The trick to successful business is drawing the ones in who want your strawberries and cream (or whatever you're selling). And stop spending time on the ones who want worms.

Not every business will attract every customer in their market. Learning the specific customers YOU want will help your business thrive in its niche. In the 30 Day Marketing Plan Challenge you will learn who your ideal customer is and what you should be doing to draw them in.

The next course starts August 12th, register now!

Have you ever wondered, how is that company still in business? It’s crazy to think how some small businesses have surviv...
23/07/2019

Have you ever wondered, how is that company still in business?

It’s crazy to think how some small businesses have survived for so long.

I can only think of about fifteen small businesses in my community that have been operating for about 15+ years…. and every single one of these businesses have a major thing in common.

One of the best tips to keep a business surviving is to make a product that meets customer needs, and better yet, have multiple products that meet multiple needs and wants of your customers.

We see so many businesses come and go because their business does not fulfill a need, so nobody feels the need to buy it!

There are many ways to go about your customer’s needs, and here are a few common needs among many consumers.

1. Functionality: Simply does it work… or not?

2. Price: How many times have you choose a product over another based on the price?

3. Convivence: Would you rather drive 15 minutes or walk down the street for your item?

4. Reliability: Does the product work as it was perceived through your advertisements?

5. Performance: Will your product allow for your customers to achieve their goals?

6. Efficiency: One of the best ways to sell a product, everybody loves efficient things!

By focusing on some of these specific needs, you can grow your business and keep it running.

One of the most common ways small businesses fail is because they do not fill a need or want of a consumer.

If nobody will buy a company’s product, it is pretty easy to understand why it will go under.

Think about what the needs of your customers are, and break it down.

What message do you want to send about your company and your product? Do your ideas match what we have above?

Every business fills different needs. McDonald’s does not aim for performance, but it does strive for efficiency, price, and reliability. You can get a full meal in 4 minutes (on a good day) and for 6$... oh and not to mention it is literally the same exact thing every single time. McDonald’s fills a need in a way most restaurants do not!

So focus on what needs you fill, and maximize it!

No one likes to talk about failure because it SUCKS when it happens. But the reality is that failure is what helps us as...
22/07/2019

No one likes to talk about failure because it SUCKS when it happens.
But the reality is that failure is what helps us as people and as businesses learn.

No one gets it right on the first try. There is no such thing as an "overnight success story".... that overnight fame happened after years of practice and 1000's of failures.

We can't give you a "magic bullet" or cure all your problems... but we can help you understand what your failures are trying to teach you and help you to move forward and avoid making the same mistakes.

Sign up for the 30 Day Marketing Plan Challenge starting August 12th.

Make a step towards positive change in your business.The 30 Day Marketing Plan Challenge will take you through the proce...
19/07/2019

Make a step towards positive change in your business.

The 30 Day Marketing Plan Challenge will take you through the process of understanding your marketing needs & how to hire for them. We take a "whole body" approach towards teaching BUSINESS OWNERS about marketing; diagnosing and defining issues and needs as they arise.

Have the courage to start our course August 12th and see your business thrive!

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