http://www.thegumptioncollective.com/

Gumption Collective, Pleasanton, CA (2026)

08/13/2020

Supporting womxn led, womxn owned is one of our core values. ⁣
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So why the x?⁣
Replacing the y with the x means including trans womxn, womxn of color, and nonbinary folx.⁣
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I think the ‘x’ creates a space for women and femme folks that aren’t cis women. Meaning it tells people that ALL women-identifying people are welcome and part of the Gumption community.⁣
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Tag your favorite womxn led or owned brand below. ⁣

08/08/2020

Websites that Convert
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Let’s talk CTAs and Buttons. Can you have too many? Are buttons + CTAs mutually exclusive? And when do you simply use words on an image or an actual button to get someone to click?⁣ Do they have to big bright buttons?
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Let’s start with the basics—⁣
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➡️Full Explanation Required: If your client needs a little more guidance than the average, you might use a button that actually says “click here to...” and it’s explains exactly what that button does and the next step they’ll take. In this case, they click a button if they have a question and it’ll send an email/redirect to a contact page.⁣
➡️ Sales CTA: If you’re looking for a direct purchase, common action names are straight to the point. Examples such as “Reserve Your Spot”, “Book Now”, “Schedule”, “Purchase”. But let’s say they’re still not sure, even after you’ve given them a clear path to purchase—before they leave the page make sure there’s a clear way for them to inquire and reach out to you.⁣
➡️Image with Text as a CTA: Younger generations often have a more clear sense that an image without a defined button can be clicked. Chalk it up to the fact that they share the same birth year as the iPhone3.⁣
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When you’re building a site, you want clear CTAs for your clientele. Who your clientele is, how they interact, and the journey to purchase matters. In the fit-world we often have a large range of clients. So ensuring you have a combination of clear call to actions (get on your email list, buy a class, book a private, etc) is important.⁣
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And what’s most important? Checking to see if those CTAs are actually working. We’ll go over how to analyze buttons and make them more effective next.⁣
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Want in on more tech tips? Sign up for my newsletter in my bio! ⁣

@ Pleasanton, California

08/06/2020

It's launch time!
Squarespace Website Design for the Amazing Michaela Lien

I've been building a beautiful site for my dear friend and fellow Pilates Teacher and Personal Trainer . We're so excited to share it with you!⁠
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If you didn't know, she teaches kick ass virtual bootcamp classes, as well as works one-on-one with clients focused on injury prevention, balance, and living their best damn life. I've learned a lot from her over the years, so if you're looking to feel good and be empowered, she is your go-to trainer.⁠ Check her out at:
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www.michaelalien.com

08/06/2020

Adding style that amps up your brand + also acts as a CTA (that’s call to action if you didn’t already already know) helps take your brand experience to the next level.⁣ And the use of CTAs that grab attention are clicked more often.
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Adding code snippets can also make your site flow and feel more dynamic rather than the obvious flat-basic-starter templates.⁣
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Ready to take your site up a notch?⁣
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I’m taking on two more clients this month where you spend one full day with me to help make your website stand out + CONVERT.⁣
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Raise a hand if you’re ready! DM me for more info.⁣
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PS this week I’m sharing different types of CTAs + where they should live.
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07/26/2020

How would you define “Brave?”
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Being brave means a lot of things. To me it’s being honest with who you are, honoring your life experiences, not ignoring the hard stuff, taking back the power from painful experiences. It’s fearing less—not being fearless.⁣⁣⁣
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Being brave has taken on a new meaning. For some it’s standing side by side while being threatened for peaceful protest. Being tear gassed. Rubber bullets flying in the middle of the day. And still—Marching for equity. Marching for human rights. Marching because Black Lives Matter.⁣
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We all have different ways of showing up. Of leading our own life rather than following. And that may mean quiet versus loud. Soft versus hard. Marching vs staying inside.⁣
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There is beauty in each of us discovering this of ourselves, finding our own path. There is beauty in diversity. No is asking you to choose, only discover. To listen and do your work. You can in fact be both: bold and assertive —⁣⁣quiet with an aversion to the stage.⁣
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Conversation can not occur in a silent room, nor in a screaming crowd.⁣⁣ But a crowd united—Say Her Name. Say His Name. That has power.⁣
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Sit with that. Feel that.⁣
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The loudest person in the room does not single handedly hold the power. Showing up as yourself has power. Listen to that little voice of fear and anxiety and tell it you’ve got this. And show up — messy, soft, hard, loud. Whoever you are. There is room for all of us.⁣⁣⁣
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Today I’m listening to the voice that says —there is power in rest. Take a beat. Channel energy back into yourself.⁣
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You’ve got this.

07/20/2020

A little behind the scenes sneek peek 🙃creating a curated stock photo library specifically for my fellow pilates + yoga teachers. ⁣⁣
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Why???⁣⁣
I often hear “CJ I need images for my site and social media—what should I do?!”⁣
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It takes FOREVER to sift thru the average stock photo library to find real, organic-feeling Pilates and Yoga images. You’ll definitely find the white chicks wearing trainers with physio-balls — every time. You’ll find the basic green yoga mat that could have come out of a 00s catalog. And digging for “online teaching” generally turns up a dude on a laptop in a tech office. Feel good, relevant images are hard to find. Trust me—I’ve looked. 👀 ⁣⁣
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The average stock libraries aren’t focused enough on what we actually do, or the props we use. And hiring a professional photog miiiiight be out of the budget at the moment.⁣⁣
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Stop wasting time scrolling thru —I’ve decided to make them for you!⁣ ⁣
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I’ll be launching the first curated collection SOON. Each collection will based on a Color Palette so you’ll know if it’s right for you + your brand. It will also include a quick reference guide for image sizing for your website, social media, + email marketing.⁣
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If you have any color palette request, drop them in the comments. 👌🏻⁣
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+ because I don’t believe in basic beeeech s**t like flooding the market with the exact same images, I’ll be launching Lightroom Mobile Presets so you can customize in case you want to use any of the images for your social media.⁣
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PS having some girl time, filming with a dear friend Kelsey Wiedenhoefer — felt good for the soul. It felt almost normal. Minus the masks.⁣⁣
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Be safe out there friends. It’s important to keep ideating, making, + creating.⁣⁣
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07/10/2020

**t + I are back at it again!
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Want to know my biggest business regret from a practical actions perspective?

Not collecting emails sooner. Not inviting people to join my list more frequently. Abandoning my list for the glory of a big shiny IG account and press. We’ve all done it. Even those of us who know that the mighty email list is gold.

Build your list. It’s where the money is.

Stuck on the tech? **t and I can help fast track your learning curve and bypass a lot of the frustration and time it takes to master it.

The webinar is TOMORROW and if you sign up before it starts, you’ll save some $$$.

Can’t make the live? Replay available. Now stop procrastinating and get on it already. 😉😘

Sign up link in bio!
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@ Oakland, California

04/28/2020

It’s happening this Thursday! I can’t you how excited I am to co-teach this with and help you pivot intelligently.
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Let me break it down. Here’s what is expected of you as a brand, a service based business, and/or fit blog:
1. Have a branded profile with a clear message
2. Have a unique offer that honors your story
3. Have a sales funnel set up so you can capture email addresses and gain sales.
4. Add genuine, real value to your community (that’s your clients and potential clients) that gains trust and influence.
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It really is that simple, and yet it feels really overwhelming. This is exactly why Nikki **t and I have teamed up. We’re giving you a step-by-step plan to tackle this! There’s also a killer workbook to keep you on track — email templates to promote your offerings and run a challenge. A super easy to follow brand guide. And we cover the basics you need now and in the future for a sustainable biz structure.
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Join us this Thursday April 30, 2020, 2-4 pm PDT/5-7 pm EDT. And if you can’t make it, no sweat— we’ve got a replay set up for you!
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Link in bio. Click .
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04/14/2020

Me: How are all those free classes going?
Teacher Friends: I’m exhausted. I don’t know how I’m going to pay rent.
Me: Stop teaching for free.
Them: But I love teaching! People neeeeed this!
Me: (mimicking flight attendant) In an emergency, put your oxygen mask on first.
Them: 🤔
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Look, the entire fitness industry was forced to become an online biz overnight. As I locked the studio door a month ago I paused. WTF is happening?
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If you were like most teachers, your initial reaction was panic and offering everything for free without any strategy behind how you were going to pay your bills in the short or long term. Teachers were sinking and fast. It’s clear we’re here for a while, which begs the question, “WTF should we do next?!”
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It’s a good question. Even if you’re comfortable being online, you know things are not the same. We don’t know how long we’re going to be stuck at home and there’s a good chance our businesses will not look the same even once we’re able to teach in person again.
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What’s clear is that the ability to build relationships online, use email marketing, + having strategies to promote our services in a way that feels good and brings clients has never been more important.
AND those same skills that will help you now will always be valuable even after COVID is over.
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Feeling overwhelmed about where to start or what to do? I’ve created a resource to help you.
It’s included in membership site called the Total Package that gives you the tools to develop an online presence and grow your biz.
To kick off the launch will be a webinar for members only. I’ll be co-teaching it with **t called : How to pivot when things don’t go as planned.
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will cover how to…
- Set up your biz (aka the legal shizz in case you haven’t done that yet)
- Set yourself apart in a crowded space
- Structure and price your services
- Attract new clients and deepen existing relationships
And make money.
Want in?

06/06/2019

This is what we do. Empowering others = Empowering yourself.

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Repost from 💕

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03/18/2019

Sit down, and get a little dirty.⁣⠀
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You don't need to have the most expensive leggings in the room, every single hair perfectly styled, or make up done in order to teach the best class of your career.⁣⠀
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But you know what? If those things make you FEEL better -- more confident, strong, and able to tackle your day -- Then do the damn thang. You don't need to water yourself down to speak to, and resonate with, your people.⁣⠀
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When I say get down and dirty, I mean DO THE WORK. Decide what you want and figure out how you're going to get there. ⁣⠀
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If you're feeling stuck, let me help you with a Vision and Strategy Meeting. You may be surprised at what we discover together to get you unstuck and kicking ass.⁣⠀
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This isn't just another generic webinar with an upsell, or 5 Hacks for Success -- this is us talking about what YOU want, and how to best get you there.⁣⠀
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DM with questions.⁣⠀
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03/11/2019

A business doesn't stop running because you're exhausted. Or does it?⁣⠀
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This may be early — but it's relevant every day.⁣⠀
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April is Stress Awareness Month and I'm here to tell you that this past weekend seriously kicked my ass. I lost one of the best souls I've encountered in this life, and while I mourn this loss I realized I felt guilty for taking a mental health day. Or two... I let the to-do list sit there.⁣⠀
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That guilt just compounded the stress.⁣⠀
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As someone who advocates for others to set their boundaries, to find limits in the chaos, I was proud of myself to sticking to it -- guilt or not. As a do-er, the act of sitting with things is difficult but it must be done.⁣⠀
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The thing about grief is you have to look at it, respect it, and feel — not shove it down in a box. Trust me, I've tried.⁣⠀
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We are givers and we HAVE to set limits, because other people will not do that for us. The client, to do list, phone call — whatever it is, it'll all be there tomorrow for you to tackle. So if your body is telling you to stop, and sit with your feelings, then do it.⁣ Sometimes we thrive by taking a step back.⁣⠀
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It's sunny today in the Bay, and I'm sitting in it — feeling it on my skin, the sounds of the streets, and people laughing outside. My weight of it all feels heavy in my chest but I sit with it anyway, going down that to-do list at my own pace. This is how we heal.⁣⠀
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Gumption Collective

08/13/2020

08/08/2020

08/06/2020

08/06/2020

07/26/2020

07/20/2020

07/10/2020

04/28/2020

04/14/2020

06/06/2019

03/18/2019

03/11/2019

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