AdRanch

AdRanch We build and execute Facebook and Instagram ad campaigns that bring high-value leads to your business. Hi! I'm Melanie, owner of AdRanch. Let's chat!

My passion is helping businesses scale rapidly through the power of paid advertising. At AdRanch, we build and execute Facebook and Instagram ad campaigns that bring high-value leads to your business and grow your revenue. Facebook advertising has grown in recent years to become THE most high-impact and cost-effective tool to reach your audience and attract them to your business. Effective digital

ads are NOT based on luck, voodoo, or marketing wizarding genius. It all comes down to the SCIENCE of understanding the Facebook advertising algorithm and using it to your advantage! We've taken the time to become experts in paid ads strategy, and we're ready to build you a successful campaign that brings you high-quality leads and delivers up to a 25X return! Now you know... ready to take the first steps towards building an even more successful business?

Hidden behind our highest ambitions and strategic business goals, I would argue that all entrepreneurs really want the s...
10/07/2024

Hidden behind our highest ambitions and strategic business goals, I would argue that all entrepreneurs really want the same thing at a fundamental level.⬇️

To control our destiny and set our own schedule.

Want to....

Take an impromptu flight to Cabo without worrying whether your business will make it?

Go to your kid's Saturday morning baseball game without worrying about the paperwork stacking up on your desk?

Plan for your family's economic future without living at the office day and night?

These are not pipe dreams. They are ATTAINABLE with the right advertising strategy.

You've probably heard the adage: "Sales Solves All Problems."

The FASTEST way to grow sales is by getting new eyeballs on your compelling offering.

And the best way to get those new eyeballs? You guessed it.

FACEBOOK™ ADS - coupled with an expert strategist to help you navigate the ever-changing digital advertising environment.

Let's talk.

-Melanie

30,251 steps later... Another day down. Another amazing hike for the books. After this 12.5 miler at the Jenny Lake Loop...
09/07/2024

30,251 steps later...

Another day down.
Another amazing hike for the books.

After this 12.5 miler at the Jenny Lake Loop in the Grand Tetons, it's safe to say I earned my dinner.

This trip has taught me the importance of investing in the important things, despite the "what ifs."
.. What if something goes wrong while I'm gone?.. What if my dog gets sick?.. Is this the right time to step away?

JUST. DO. IT. If you're questioning your next step, whether it's taking a few days to yourself, or making a new change to your business strategy, now's the time to act.

And if that action just so happens to lead you to consider investing in a paid advertising strategy to rapidly scale your business, you know where to find me!

- Melanie

When it comes to running their businesses, entrepreneurs are looking for expedited solutions to grow sales and expand th...
08/07/2024

When it comes to running their businesses, entrepreneurs are looking for expedited solutions to grow sales and expand their business footprint. In short: high-quality, affordable results with a quick delivery timeframe.

Well... AHEM. If this is you, have you considered Facebook™ advertising as a means to scale your business quickly? The largest corporations on earth are investing millions every day into advertising on the Facebook™ platform.

Why?

Because it WORKS. And it doesn't have to be cost-prohibitive.

You can get effective results with a budget that won't break the bank. The cost per result of running a high-performing campaign cannot be replicated on ANY other digital advertising platform.

Sometimes, the good things in life CAN come fast!

Let's talk today: https://adranchagency.com/

Some people (and I'm looking at you, business owners!👀) need a vacation more than others to stay balanced, healthy, and ...
07/07/2024

Some people (and I'm looking at you, business owners!👀) need a vacation more than others to stay balanced, healthy, and focused.

I am one of those people!

Hello from the Tetons!

If you have a good product that you are passionate about, then getting sales comes naturally. BUT even the best business...
17/05/2024

If you have a good product that you are passionate about, then getting sales comes naturally. BUT even the best business owners need help scaling to ensure continued growth.

Simply put, there are 2 ways to grow your business: organically, or by leveraging paid advertising.

Each method has their strengths, but only one of these methods is the clear winner if you want to scale NOW, and QUICKLY!!

HINT: It's paid advertising!! And more specifically, Facebook™ and Instagram™ advertising.

Our highly targeted campaigns deliver a continual stream of high-quality leads and sales. We'll take the marketing off your plate so that you can focus on what you're great at: building your business!

Ready to make your business thrive? Book your free strategy consultation today:
https://adranchagency.com/book-a-time

-Melanie

Want to hear a funny (and a little embarrassing) story?!A few years ago, my husband and I took a trip to Austin. We had ...
16/05/2024

Want to hear a funny (and a little embarrassing) story?!

A few years ago, my husband and I took a trip to Austin. We had a fun time touring the downtown area and meeting new friends. So much, fun, in fact, that during one of our evening adventures, I took a tumble off of one of those rental electric scooters that you rent in downtown areas and hit the pavement - HARD - right on my chin! In case you didn't know, there's nothing like an emergency room visit in Austin, TX, at 11 o'clock at night. 10/10 do not recommend!

But...despite the freshly applied superglue to my chin, what I was most disappointed about was all the photos opportunities that I now couldn't take advantage of because of my wounded warrior face!

Then, after giving myself a little pep talk, I realized that I wasn't going to waste my vacation worrying about my funny-looking chin. I wanted picture memories, and I wasn't going to let this stand in the way.

So, in both your personal and professional pursuits, here's your daily reminder to:

1. BE BOLD.
2. Don't be too shy to root for yourself.
3. Invest tirelessly in your own success.
4. Step outside your comfort zone to take hold of what you want!

-Melanie
...and by the way, in case you wondered, I hardly have a scar now!

Sometimes you have to make hard decisions for the benefit of your business. This week, I sold one of my sweet horses. Th...
16/05/2024

Sometimes you have to make hard decisions for the benefit of your business.

This week, I sold one of my sweet horses. This little filly was THE BEST, but I’ve started to notice over the last few months that she won’t make the barrel racing horse I thought she would. At our ranch, everything needs to have a job, and we didn’t have one for her. So, I knew it was time for her to go bless someone else and become their number one ride.

I realized this applies to many business decisions I’ve had to make in my life as well.

Think about it: just because you’ve invested in something or someone doesn’t mean that it’s a bad idea to step back and evaluate whether it still makes sense to KEEP investing in it. Because sometimes what your business needs MOST is a fresh set of eyes and some new perspective.

What decisions have you made lately for the benefit of your business?

Here’s 3 TIPS to ensure your website is being utilized to its potential. 1. Have an easy way for your customer to get in...
05/04/2024

Here’s 3 TIPS to ensure your website is being utilized to its potential.

1. Have an easy way for your customer to get in touch.

List. Your. Phone. Number. Preferably near or at the top of the page. You’ll also want to install an easy intake form for users to submit for quote requests, consultations, or general inquiries. Make sure this form is easy to find by placing buttons in high-visibility areas to encourage click through. TIP: Keep an eye on your page load speed to ensure users don’t fall off before taking an action because it takes too long to submit their request.

2. List your location and contact info in a high-visibility area (if relevant).

Websites so often miss the mark here by making it much too difficult for prospective customers to see where they are located. And if you run a brick-and-mortar business, this is a big issue! Fatigue caused by your users not being able to find your location is often enough to divert them from pursuing you further. And just like that, you’ve lost out on potential business.

3. Link to your website on all your social media pages.

When users are considering making a purchase, they look for something called “social proof.” This means that they will explore your business’ digital presence to see if you look like a credible and trustworthy company. Businesses that post regularly to their social media pages have a much higher credibility score with their customers. They’re also more likely to clinch new business because of the social proof they have established with their customer base.

4. Leverage testimonials.
This is another great method of cultivating social proof. If you’ve ever been on the fence about making a purchase, reviewing testimonials can be a great way to find out more about others’ past experiences when working with a business. The more positive experiences you can capture and showcase to your audience, the more new business you will bring in!

-Melanie

In case you didn’t know, Facebook™ ads targeting is the most powerful digital advertising tool in the world that you, ye...
04/04/2024

In case you didn’t know, Facebook™ ads targeting is the most powerful digital advertising tool in the world that you, yes YOU, can leverage to drive business growth.

And it’s universally available to anyone who wants to invest in a result-oriented marketing strategy.

Here are some quick facts:
o Never has it been so easy to advertise to the exact right person!
o Never has it been so easy to find out market data about people and about topics that your potential customers like.

Let’s be grateful for this opportunity.

Are Facebook™ ads getting harder as the platform evolves in 2024?! Absolutely!
But, if you follow the right leaders and adopt the strategies that are working now, you can still CRUSH it with Facebook ads, and it’s an investment worth its weight in gold.

Advertising in your business is smart.

Advertising for your business is an investment, NOT an expense.

And this is the key mindset difference that separates the side hustler’s from the truly serious business owners who have big goals and a mission to achieve (and the ones who actually do it).

Advertising your business is SMART!! :-)

-Melanie

Why do the best Facebook™ ads work so well? Because they take into consideration the customer journey.(What the heck is ...
03/04/2024

Why do the best Facebook™ ads work so well?
Because they take into consideration the customer journey.

(What the heck is a customer journey, you may ask? Keep reading!)

The customer journey is a series of actions that your customers take before and after they make a purchase. Ever wonder why the best ads seem to know what you’re thinking and hone in on your buying intentions (maybe sometimes unnervingly so?)

No, they’re not actually reading your mind.

But… they ARE leveraging funnels strategies to anticipate your state of mind as it relates to your buying intentions, based on certain behaviors you display.

In advertising, we identify these behaviors by a customer’s position in the marketing funnel. We classify these points as cold, warm, or hot (ready to buy!)
Each stage of the customer journey needs its own advertising messaging, targeting, and unique appeal.

If you’re using an all-in-one approach without taking these distinct stages into consideration, you’re losing money.

-Melanie

Don’t underestimate the power of knowing your customers’ beliefs and motivatorsIf you've ever lost a great client withou...
02/04/2024

Don’t underestimate the power of knowing your customers’ beliefs and motivators

If you've ever lost a great client without being able to figure out why, then you KNOW beliefs run central to effective relationships and open communication with current clients as well.

In my agency now, I do my best to regularly ask: How do you feel? How does that sound?

Here's the hard part:

There is no playbook about what's always right but if you don't know what your client is thinking, then you can't help them.

The stories in their mind matter.

Some clients will always tell you - it's their nature and personality to be open. But some clients will not tell you.

They will stay quiet when they are worried and keep things bottled inside. So, while you may feel like things are going great, they're having worries and hesitations and this can be the kiss of death for the project, as they're giving up in you, or themselves or their product!

Nothing is more important than making this open communication a part of regular talks which I now do with my clients on a regular basis.

While it can be scary to ask your clients how things are going, I've learned it can make or break relationships and contribute to long-term, healthy ones.

-Melanie

“People don’t buy WHAT YOU DO, they buy WHY YOU DO IT.” – Simon SinekWhen it comes to business, BELIEFS make up the 3 co...
01/04/2024

“People don’t buy WHAT YOU DO, they buy WHY YOU DO IT.” – Simon Sinek

When it comes to business, BELIEFS make up the 3 core reasons potential customers won’t buy from you (said this way by Jesse Elder):

1) They don't believe in the product or service.

2) They don't believe in YOU.

3) They don't believe in themselves.

It's hard to articulate just how important these 3 areas are.

Therefore, we've got to meet our potential customers where they're at (addressing their concerns and thoughts about what's possible), be open about who we are (by regularly showing up and being open and honest), and regularly share the results of the work we do.

-Melanie

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