Reknown

09/02/2018

Great read: Text communications are in decline; the future is audio and video, says Farhad Manjoo of The New York Times.

The internet was born in text. Now, video and audio are ascendant, writing is being left behind, and everything will be different.

25/01/2018

Join us for our next webinar with ReviewPro and Simone Puorto, where we'll discuss the latest at Google, TripAdvisor and Expedia as well as digital communications, voice technology and big data.

Our 2018 hotel industry trends webinar covers the latest from Google, TripAdvisor and online travel agencies, digital guest messaging, voice technology and data-driven decision making.

02/11/2017

With Google's new Message feature, businesses can invite customers to contact them by SMS/text message. Here's how to enable the service on your listing.

Chatting with customers is a new Google My Business feature that’s currently available in select countries. Google My Business allows you to chat directly with customers who find your business

20/09/2017

Hoteliers, the next installment in our webinar series with is all about managing digital guest communications.

Adapting to new trends and technology in digital communications.

23/08/2017

But Taylor, we've been singing this tune for almost a decade. https://www.theguardian.com/music/2017/aug/23/taylor-swift-reputation-new-album

After an extended hiatus, Taylor Swift announced via her social media channels Wednesday a still-unnamed lead single and a new album, dropping in November

03/08/2017

The hotel industry needs to rally to counter threats from Airbnb, but the messaging in this ad is harsh and unnecessary. And Airbnb's aggressive counterattack sounds right out the Trump administration playbook. Let us not forget the values at the core of the hospitality industry.

ALBANY — New York City’s hotel industry is set to deliver its harshest attack yet on Airbnb.

18/07/2017

Our top tips for managing your business's online reputation. http://reknown.com/2017/07/6-lessons-ive-learned-managing-online-reviews/

14/07/2017

As more travelers turn to technology, hotels and destinations are providing training programs in good old-fashioned customer service.

Hospitality workers are finding that technology has its limits and are being encouraged to embrace their roles as ambassadors for their cities.

11/07/2017

Today on the Reknown blog we demystify TripAdvisor's new default search ranking.

With TripAdvisor's new Best Value default ranking, hotels can no longer rely on traveler reviews and popularity rankings to maximize referrals and bookings.

20/06/2017

The latest from the Reknown blog. http://reknown.com/2017/06/will-technology-replace-customer-service-in-hotels/ -7005

As digital technology becomes more prevalent in hotels, it's more than ever for employees to excel in the human side of hospitality.

19/06/2017

A great read for hoteliers. https://www.nytimes.com/2017/06/07/fashion/ian-schrager-public-hotel-studio-54-pardon.html

The godfather of exclusivity with Studio 54 and boutique hotels is turning populist with the Public, a new “luxury for all” hotel.

09/06/2017

Finally, a hotel executive with the courage (and foresight) to publicly admit the real threat of Airbnb. https://www.bloomberg.com/news/articles/2017-06-07/four-seasons-ceo-sees-airbnb-as-formidable-force-in-luxury-space

Four Seasons isn’t taking Airbnb’s push into high-end lodging lightly.