The Propaganda and Recruiting Department is a public-facing info distribution channel used by the Cult of Copy. Don't worry. We're mostly harmless.
18/05/2026
Simple Persuasive Copy Tip - Start with the problem the offer solves. Promise that it works. Guarantee it. Then tell them to get it now. The rest is building on this simple foundation.
18/05/2026
Secondhand hat of the day. TNT fireworks camp snap back. Love the specific redneckness of this combo.
14/05/2026
Simple Persuasive Copy Tip - Sometimes it’s easier to elicit a specific behavior by setting it against a guaranteed negative consequence if they don’t comply.
12/05/2026
Simple Persuasive Copy Tip - The twin secrets to driving behavior are enticement and incentive. Instill curiosity about what happens if they comply, and offer a reward for fulfilling it.
11/05/2026
Simple Persuasive Copy Tip -
Want to make more money?
1. Make more offers...
2. To more people...
3. More often.
05/05/2026
Simple Persuasive Copy Tip - Don’t just ask for attention. Show the recipient that your message is about giving them YOUR attention, too. Create reciprocation, not just a demand.
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